On July 20, Qihoo 360 , which had just announced the completion of the privatization transaction , held the Badi Long 2016 Summer New Product Launch Conference in the press conference room of its Beijing headquarters building. The 360 ​​children's business brand partner Yan Dawei was invited to attend and was announced at the same time. Two of its new smart hardware products - Badi Long children's watch 5c and 360 children's robot.
Among them, as a brand-new category in the 360 ​​intelligent hardware system, 360 children's robots equipped with a variety of AI technologies and innovative functions made appearances, which aroused great attention from people present. After the conference was over, Deng Qiuwei, the president of 360 Smart Home, the person in charge of the product, was interviewed by the media and discussed and exchanged ideas with the media on the industry, products, and business layout of the company in the smart home field.
360 Children's Business Brand Partner Dawei Helps 360 Children's Robot Conference
Over-pricing is not conducive to the popularity of children's robot products
Since the era of IOT, the concept of smart hardware has long been no longer unfamiliar. At the same time, the public’s attitude toward various smart products or services is also unprecedentedly open. However, despite this there are still some factors that restrict the development of new things, such as prices.
Deng Qiuwei believes that at this stage, the domestic children's robot industry is still in its infancy. For such a product that still requires market education, over-pricing is not a wise move. Judging from the current market, most of the child care robot products are limited to high-priced “concept machinesâ€, and representative products are more difficult to trace.
"Price is a sensitive issue for the family. Currently, children's robots currently on the market are priced at around 2,500-3,000 yuan. In this environment, 360 hopes to create a cost-effective product that will allow the majority of families to truly accept it. Let the children use it first. When the consumers form a broad consensus, the children's robot market cake will naturally expand and become larger.†Deng Qiuwei pointed out.
360 Smart Home President Deng Qiuwei interviewed by the media
The original intention of product design is to solve the big issue of parents and children
When talking about why the team developed such a children's robot product, Deng Qiuwei said that the pace of work and life of people in modern society has accelerated, and young parents spend most of their time on their careers, often missing their children, resulting in " The phenomenon of left-behind children in cities is increasingly common. At the same time, the growth environment of this generation of children is very different from that of children in the 80s and 90s. In the past, children always had a group of small partners to play together. Nowadays, most children spend most of their time alone at home. There is no small partner to share with them some small secrets that children know.
According to Deng Qiuwei, based on the above-mentioned problems existing among children and parents, 360 has designed a child robot product. When the robot is at home, it can be a small friend of the children. Not only can they communicate with the children, but they can also answer the questions raised by the children. The product also supports video two-way conversations. When the baby misses mom and dad, they only need to give robots. Say the instructions, you can always see the father and mother; 360 children robot is also implanted K-stories function, even if the parents are not around, the children can hear the story of the father and mother through the 360 ​​children's robot; In addition, in addition, based on 360 artificial Face recognition engine under the smart cloud, 360 children's robot can accurately identify the baby's facial expressions and record the baby's growth moment.
Q cute and lovely 360 children robot
Intelligent partner equipped with AI voice technology and 360 big data
360 children's robots use AI voice interaction throughout the entire process. Unlike ordinary text search dialogues, AI dialogue is a new type of human-computer interaction. Humans and machines develop this natural communication between people and people. Deng Qiuwei pointed out that in the AI ​​scenario, user input is more colloquial and spoken language is more complex than written language, so its processing will be more difficult. At the same time, due to the fragmented nature of spoken language, AI dialogues often require users to express their intentions when they need to express their needs. They may not always express their intentions in a complete manner. This requires AI to conduct multiple rounds of dialogues with users. Get the user's real needs.
"By combining 360 artificial intelligence and cloud computing technology, 360 children's robots equipped with voice technology can realize intelligent dialogue with children." Deng Qiuwei pointed out that, first of all, through the special optimization of children's voices, in terms of intelligent wake-up, children only Need to speak the default voice command, without touching the easy wake-up, wake-up rate of more than 95%; based on 360 artificial intelligence technology, 360 children's robot voice recognition technology has reached the advanced level in the industry, voice recognition accuracy rate of 95%, reaching the industry-leading level; In addition, 360 search also provided 320 million frame-structured data for robotic products and 600W high-quality genuine authorization data. Through the children's songs, stories, and game interactions, the children can cultivate good living habits and listen and speak. Ability to read, write, and write.
It is worth noting that, based on the 360 ​​security field, 360 companies have provided green, pure and safe voice information for this children's robot. Strictly filtering sensitive words such as yellow, violence, and reactionary speech, the cleanliness industry ranks first, as high as 99.9%, filtering 240,000 sensitive words.
Single point of breakthrough, from the point and the surface to open up smart home ecology
The concept of "ecology" is no longer a fresh term. In terms of 360, in the area of ​​smart homes, from the perspective of its already released hardware products such as smart cameras, wireless routers, security sockets, 360 children's robots, etc., we can peek into its ecological intentions to open up all aspects of the family.
For the 360 ​​smart home future business and development direction, Deng Qiuwei introduced that in the 360's smart hardware layout, each product is launched to solve the practical problems in people's lives. For example, in the industry explosion smart camera 360 launched in 2014, the sales volume exceeded 4 million in just two years, and both the shipment volume and the favorable rate ranked first in the industry, and it has become a household artifact for millions of households. Nowadays, it is again launching a child robot product that is highly subversive in terms of price and function. The purpose is also to create a product that can be used by an ordinary family in order to acquire the user and gradually use the user. The habits are nurtured, and children's robots are then made into a popular consumer product.
Deng Qiuwei believes that if a large ecological bureau is set up from the beginning to push back the direction of product development, it is very difficult and unrealistic. He pointed out that the 360 ​​smart home product R&D team does not always have a clear long-term goal or strategic plan when building a smart hardware, but rather hopes to solve the user's current problems through carefully polished products. "360 smart home positioning and layout of a very important breakthrough point is to start with a small product, and each product is to achieve the explosive industry. By then, each family includes Hardware, software, and cloud services all come from 360. If these things are meaningful to the user, then we will connect him to form an ecosystem."
In fact, at present, children's robotic products are still a new thing for many parents. The development of the industry is also not mature. This also means that waiting for this new product will be a vast blue ocean. It is reported that the product will be opened on July 25th in Jingdong Mall with a price of 999 yuan to open an appointment, the market for how to accept this product, let us wait and see.