[Source: "High-tech LED-lighting market" October issue Qiu Zuling]
In recent years, the state has made great efforts to adjust the economic structure, especially in terms of real estate regulation and control, and the successive restrictions on purchase and loan policies have already had a direct impact on the home building materials market. However, the expansion rate of building materials stores in various parts of the country is still showing no signs of slowing down. Taking Chengdu as an example, many building materials cities including Shihua International Lighting Plaza, Liangli? Denghuanggang, Dagang Building Materials City, and Edenburg International Lighting Market have expanded and opened up, which has set off a frenzy of local market expansion.
Faced with the new entrants of so many building materials and lighting stores, what is the status quo of the old lighting city management? Is it an impact or an opportunity? "High-tech LED" reporter visited the old-fashioned lighting store in Chengdu - Bayi Lighting City, and communicated with the lighting city management to exchange views on the "Great Leap Forward" expansion of the new store, and explained the management of the old store.
Gaogong LED Reporter: Bayi Lighting City is a representative of the old lighting city in Chengdu and even in the southwest. Can you briefly introduce the Bayi Lighting Store?
Tang Fangneng: Bayi Lighting City was established in September 2003 and has been in business for 9 years. It is also a famous brand under Chengdu Bayi Furniture Co., Ltd., with more than 200 distributions in the 20,000-square-meter store. Business, bringing together outstanding domestic and international lighting brands and products.
The domestic and international famous lighting brands in the store include lamps represented by Op, NVC and Osram. In addition to covering the entire Sichuan market, its lamps and lanterns are also exported to Yunnan, Guizhou, Tibet, Xinjiang, Gansu and other regions.
Gaogong LED reporter: As a predecessor of Chengdu Lighting City, after many years of achieving impressive results, what are the secrets in business?
Tang Fangneng: The main experience has the following three aspects:
First, strictly enter the business. Dealers entering Bayi Lighting City need to meet the two investment conditions of our market.
First of all, the products operated by the dealers must have a third-instance quality report. We hope to strictly control the quality of the lighting products sold in the merchants, ensure the positioning of the high-end market in the eight-light lighting city, establish the reputation of non-counterfeit products, and safeguard the rights and interests of consumers.
If the store does not meet the requirements of the product, the store will clean up and eliminate some merchants. Generally, 10% of the entire merchants in the store will be eliminated. More than 200 stores in the entire mall will clean up more than 20 merchants. This kind of cleaning is done once a year, usually at the end of the year. For example, in 2011, there were 10 businesses in the store that did not meet the standard, but after the improvement, only two of them eventually failed to meet the standard and were withdrawn. Among them, the businesses that are listed as unqualified will choose to eliminate the unqualified products they operate, and take corrective measures for the renovation and upgrading of the store.
Second, we require dealers to have operational experience. At present, the business operators of Bayi Lighting City are very stable, basically follow us all the way to the present, and generally have many years of operating experience. Because in our opinion, you must understand the lighting industry, in order to continue to operate, and at the same time to ensure the overall quality of the dealers.
Second, a strict store management system. The business hours of Bayi Lighting City are from 9:00 am to 5:30 pm. Each week, the dealers will organize a meeting to train the store logo, label, shopping guide, and publicity system to enhance convenience services. The standard of improving the image of the service.
Third, organize dealer group activities on a regular basis. The management department of Bayi Lighting City organizes all the dealers in the store to go out to travel together and carry out various group activities to achieve the purpose of mutual exchange of business experience, benign competition and gathering people's hearts. Because they are part of the eight-light lighting city, everyone is an inseparable part of the store. In the first half of this year, we organized various dealers to go to Dayi County to carry out various outdoor activities such as rafting.
Gaogong LED Reporter: In the daily management of Bayi Lighting City, what are the most indirect feedbacks on the management of the store management?
Tang Fangneng: In fact, any store is constantly discovering problems and developing problems constantly. The Bayi Lighting City is no exception.
Every week we will call each dealer to hold a meeting, and then each dealer will feedback some problems in the store. For example, the summer store closing time is too early, the dealers hope that we extend the business hours to 6 o'clock.
Also, because of the problem of the store line, air conditioners cannot be installed. This should be the place where we need to improve this professional store. We respect the problems reported by each dealer, and actively cooperate with the improvement and improvement, and do the logistics work with the best quality service.
In recent years, the state has made great efforts to adjust the economic structure, especially in terms of real estate regulation and control, and the successive restrictions on purchase and loan policies have already had a direct impact on the home building materials market. However, the expansion rate of building materials stores in various parts of the country is still showing no signs of slowing down. Taking Chengdu as an example, many building materials cities including Shihua International Lighting Plaza, Liangli? Denghuanggang, Dagang Building Materials City, and Edenburg International Lighting Market have expanded and opened up, which has set off a frenzy of local market expansion.
Faced with the new entrants of so many building materials and lighting stores, what is the status quo of the old lighting city management? Is it an impact or an opportunity? "High-tech LED" reporter visited the old-fashioned lighting store in Chengdu - Bayi Lighting City, and communicated with the lighting city management to exchange views on the "Great Leap Forward" expansion of the new store, and explained the management of the old store.
Gaogong LED Reporter: Bayi Lighting City is a representative of the old lighting city in Chengdu and even in the southwest. Can you briefly introduce the Bayi Lighting Store?
Tang Fangneng: Bayi Lighting City was established in September 2003 and has been in business for 9 years. It is also a famous brand under Chengdu Bayi Furniture Co., Ltd., with more than 200 distributions in the 20,000-square-meter store. Business, bringing together outstanding domestic and international lighting brands and products.
The domestic and international famous lighting brands in the store include lamps represented by Op, NVC and Osram. In addition to covering the entire Sichuan market, its lamps and lanterns are also exported to Yunnan, Guizhou, Tibet, Xinjiang, Gansu and other regions.
Gaogong LED reporter: As a predecessor of Chengdu Lighting City, after many years of achieving impressive results, what are the secrets in business?
Tang Fangneng: The main experience has the following three aspects:
First, strictly enter the business. Dealers entering Bayi Lighting City need to meet the two investment conditions of our market.
First of all, the products operated by the dealers must have a third-instance quality report. We hope to strictly control the quality of the lighting products sold in the merchants, ensure the positioning of the high-end market in the eight-light lighting city, establish the reputation of non-counterfeit products, and safeguard the rights and interests of consumers.
If the store does not meet the requirements of the product, the store will clean up and eliminate some merchants. Generally, 10% of the entire merchants in the store will be eliminated. More than 200 stores in the entire mall will clean up more than 20 merchants. This kind of cleaning is done once a year, usually at the end of the year. For example, in 2011, there were 10 businesses in the store that did not meet the standard, but after the improvement, only two of them eventually failed to meet the standard and were withdrawn. Among them, the businesses that are listed as unqualified will choose to eliminate the unqualified products they operate, and take corrective measures for the renovation and upgrading of the store.
Second, we require dealers to have operational experience. At present, the business operators of Bayi Lighting City are very stable, basically follow us all the way to the present, and generally have many years of operating experience. Because in our opinion, you must understand the lighting industry, in order to continue to operate, and at the same time to ensure the overall quality of the dealers.
Second, a strict store management system. The business hours of Bayi Lighting City are from 9:00 am to 5:30 pm. Each week, the dealers will organize a meeting to train the store logo, label, shopping guide, and publicity system to enhance convenience services. The standard of improving the image of the service.
Third, organize dealer group activities on a regular basis. The management department of Bayi Lighting City organizes all the dealers in the store to go out to travel together and carry out various group activities to achieve the purpose of mutual exchange of business experience, benign competition and gathering people's hearts. Because they are part of the eight-light lighting city, everyone is an inseparable part of the store. In the first half of this year, we organized various dealers to go to Dayi County to carry out various outdoor activities such as rafting.
Gaogong LED Reporter: In the daily management of Bayi Lighting City, what are the most indirect feedbacks on the management of the store management?
Tang Fangneng: In fact, any store is constantly discovering problems and developing problems constantly. The Bayi Lighting City is no exception.
Every week we will call each dealer to hold a meeting, and then each dealer will feedback some problems in the store. For example, the summer store closing time is too early, the dealers hope that we extend the business hours to 6 o'clock.
Also, because of the problem of the store line, air conditioners cannot be installed. This should be the place where we need to improve this professional store. We respect the problems reported by each dealer, and actively cooperate with the improvement and improvement, and do the logistics work with the best quality service.
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