Recently, the founder of a robot brand has said that they are about to launch desktop-level robot products, with different price segments ranging from several hundred yuan to a thousand dollars. Prior to this, their generation of products was introduced this year, and it is an early popular "tablet + bottom wheel" form. "Our price has already fallen by about 1,000 yuan for similar products, but the market feedback is still relatively cool." The higher-priced products mentioned here are mainly promoted through the use of offline channels such as airports.
In addition, a number of robotic products such as smart speakers and home assistants that were positioned in the “smart home†category earlier this year have introduced more miniaturized and desktop-class products. From their early new product maps, it can be seen that if the strength of the main voice control is continued, the camera and the visual recognition module will be basically weakened to reduce costs and more accurate positioning.
First, lower prices for survival
In August of this year, we had combined online mainstream e-commerce platform data and offline offline channel distributors to investigate that sales figures of domestic consumer robot brand manufacturers were not optimistic. The specific representative data and market performance are:
1) The annual sales volume of domestic brands is basically below 100,000 units, and the main channels are still dominated by the domestic market. The ideal results are concentrated in the range of 50,000-60,000 units. Of course, this also needs to take into account that the official sale of some brands is less than a year, that is, annual sales are calculated based on the monthly average.
2) Thousand yuan price is the watershed of sales. According to the analysis of product price and sales data, products with a price of less than 1,000 yuan are more likely to form a certain sales scale, while products with a price of 1,500-2,000 yuan or more and 2,000 yuan or more usually have an annual sales volume of no more than 30,000 units.
3) It needs to be emphasized that children's educational products still occupy an important proportion and demand for domestic consumer robots. The B-side service and offline dealer models can be referenced.
Chen Yi, the founder of the pudding robot, said that the change in pricing originated from the normal adjustments made by the company after a trial and error period. In the early days of the market, robots were new to most consumers. They lacked the standard category, and even when the products were listed on the Taobao platform, there was no corresponding intelligent robot product line.
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