[Focus News] 2015, OTT Watch China is enough

On November 18th, more than 150 partners in the upstream and downstream industries of the China Internet and television industry chain gathered in Hangzhou, and released the latest China ZTE Internet TV ZERO version, as well as the Huada Internet TV ecological win-win plan. This is the debut of Huadian Internet TV, which has been developing for four years and has always been low-key. At this conference, in addition to displaying many new changes in the design and experience of its Internet TV ZERO version, Huada also elaborated details on product operations, content development, and win-win plans for the industry chain. This big move also attracted strategic partners such as Ali, content partners such as Discovery, SONY, Dolby, Haier, Hisense, TCL, Konka, and many other television hardware manufacturers to build an Internet TV ecosystem. This shows that the determination of the number of Chinese industry influence and development of Internet TV business.


China ZTE Internet TV ZERO version has several advantages as compared with the products currently available in the market:

From the beginning of watching TV: never forget the beginning of the heart, simplify the complex

The ZERO version of China’s number of Internet TVs has broken through most of the current smart TV entrances and has a deep hierarchy. With "easy to use" as the core of the product, following the traditional TV exchange platform habits, two steps allow users to find a favorite program. Hua Shu has prepared a large number of high-definition carousel programs for users, rich content, and simple product experience, allowing Internet users to fall in love with watching TV again.

In 2015, it is enough to see China: 4K, Dolby, and one can not be less

At present, Huadian Internet TV has joined hands with Sony PICTURE and Fujitsu DRM to create a 4K industrial chain with 4K shooting, 4K editing, 4K encoding, and 4K distribution, which brings users a true 4K new visual experience.

In addition to visual effects and auditory effects, Sinorama and Dolby China jointly created the largest Dolby content area in China for more than 2,000 users. With more than 2,000 hours of content, thousands of Dolby contents are guaranteed to ensure true audiovisual integration.

In addition to providing the ultimate experience in audio-visual enjoyment, Huadian will spend huge sums of money actively deploying content upstream to provide users with a huge amount of wonderful film and television, covering 85% of the latest film and television copyright, and expanding the country's largest copyright content library.

Play the bottom transformation: thoroughly enhance the viewing experience

In order to ensure that in the harsh network environment, Hua Digital Internet TV can also achieve an excellent viewing experience, Hua Shu also made a comprehensive upgrade to the player core, CDN node to do a full expansion. At present, China Video Digital TV's introduction of image specialist ArcVideo is a number of customized Internet TV players, and at the same code rate, it is much higher than Android's bottom player. At the same time, we raised the upper limit of the CDN to 1T/month, refreshing the highest record of Internet TV, and jointly with Blu-ray and other CDN manufacturers, we will increase the number of CDN nodes to 360 and increase the speed of video playback.

The mobile phone is the remote control: a new remote control experience across the screen

Huadian Internet TV has also made new attempts in this multi-screen function. Hua Digital TV Assistant is equipped with dual remote control, take away, live broadcast, and other functions. Give users a fun and practical multi-screen service experience.

In the Internet era, in addition to faster and better product iterations, user analysis and operations based on big data have become the focus of major companies. In addition to the products, Huada also brought its overall user behavior data and paid user data on Internet TV since 2010. At present, the number of China-based Internet TV users has reached 50 million, and 20 million users have been activated, leading the industry. At the same time, based on the user's big data, HuaZi builds forward-to-pay users, post-advertisement advertising revenues, application value-added shares, and troikas to work together to create the era of Wahiti Internet TV operation.


In addition, the reporter also observed that the number of China and China released the eco-win-win plan for the industrial chain, working together with partners, emphasizing the professional division of labor in the industry chain, sharing value, breaking the bottleneck of Internet TV profit, and creating a new brand for the Internet TV industry. The number of Chinese models.



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