Since 2012, China's OTT has been gradually evolving! Major licensees have launched TV terminals independently developed by China. China has launched a "Rainbow Box" earlier; BesTV has launched "Little Red Box"; Galaxy Internet TV has launched "Jupiter Box" ";CIBN Internet TV is the launch of end products, the launch of the "CAN" brand; at the end of 2015, Mango TV is more to put into intelligence hardware products, Xiao Biantou think of is mango TV!
Looking at the seven OTT licensees, it is not difficult to find that most of them have already launched self-developed terminal products. However, as the most active mango TV among licensees, it has not been moving. Until 2015, Mango TV finally announced that its smart hardware will be launched in early 2016. At Mango's TV2016 branding conference, Mango TV's new CTO Huang Dong stated that the mango TV product operation and technology innovation strategy will be fully upgraded in 2016. Not only the porters of TV content, but also the content + product + user + interaction and all other aspects of interconnection, the video content and video front-end products interactive integration into a new "product." The development of new smart hardware products is precisely for the new strategy of 2016.
In February of this year, Mango TV launched a poll on the official Weibo: "What is the perfect hardware in your mind?" Asked the majority of users for product opinions. Afterwards, a suspense poster "After Years We Go Hard" was released. This series of actions undoubtedly indicates that Mango TV is finally going to do hardware. In the Mango TV public solicitation for users of hardware products related to the establishment of "a young and old", "buy casually buy price", "international trend", "fool operation" seems to be the key words of new hardware products. What surprises will Mango TV bring to you in 2016? We will wait and see.
At present, China's intelligent terminal industry is in a period of rapid development. New technologies and new products emerge in endlessly. There are many products in the field of intelligent hardware. What is the mysterious hardware of Mango TV? Current industry speculation mainly focuses on mobile smart terminals, TV boxes, smart TVs, wearable devices, and so on. Of course, there are also a lot of netizens who are looking forward to Mango TV's introduction of smart home products such as mango-based living room game consoles and projectors.
In these speculations, I believe that the upcoming Mystery TV's mysterious hardware is likely to be Internet TV. First of all, from the concept poster released before Mango TV, it looks more like a smart TV. Second, at present, Internet TV is in a period of vigorous development. With the rapid development of the Internet, television has become more and more intelligent, and more families have begun to favor Internet TV. It is estimated that by 2016, Internet TV sales will reach 10.1 million units, and the share will reach 22%. At present, in China, Internet companies such as Xiaomi, Leshi and Skyworth, Changhong and other traditional TV manufacturers are vigorously expanding Internet TV business. In this fierce competition, content has definitely occupied an important position. Having good content is the main factor that attracts users to purchase products. As one of the seven major Internet TV licensees, Mango TV has an unparalleled content advantage and will certainly not be willing to be a single content provider. Mango TV holds high-quality content resources, has the identity of a licensee, and has a group of highly loyal users. All of these factors have increased the possibility of Mango TV being the mystery hardware of Mango in 2016.
1, holding a license, OTT regular army
In May 2011, the integrated broadcast control platform and content platform developed by Hunan TV passed the acceptance of SARFT. In July, it officially obtained the Internet TV integration license. Hunan TV broadcasted its name with "HeFeng Internet TV" as its integration platform. "Mango TV" broadcast a call sign for the content platform and fully authorized its wholly-owned subsidiary, Happy Sunshine Interactive Entertainment Media Co., Ltd. to launch Internet-related television services.
In 2015, Radio and Television issued the 229th article, 81 illegal video software was ordered off the shelf. This industry report was seen as the "most severe illegal Internet TV terminal investigation and file", which also indicates that the supervision of Internet TV is being strengthened. Compliance content is king. As we all know, in the policy reshuffling of the SARFT last year, the issue of licenses only got rid of over 90% of the cottage box manufacturers. During this period, even Internet companies such as Xiaomi, Leshi, and Ali were involved in policy rectification. Come. The issue of the license has not only become the first threshold for the entry OTT industry, but also enhances the right of the licensees such as Mango TV in the OTT market.
In the past, SARFT's policy of “strikes†on the OTT market, the licensing of the copycat, content resources or the dying of the knock-off box brand, or will be saved due to Mango TV's entry posture. At the same time, choosing Mango TV to cooperate with terminal box manufacturers can not only inherit the stock market of the users of the Shanzhai Box, but also further consolidate and standardize the Shanzhai Box manufacturers through the dual identity of licensees and content providers. Multiple identity superiority status in OTT industry chain.
2, content aggregation, Hunan Satellite TV strong backing
In recent years, the video website industry has undergone major changes. Content copyright has been regarded as the focus of online video competition at this stage. As a mango TV with many Hunan Satellite TV premium content resources, it has become the master of high quality content resources. Has the advantage of "a cloudy screen". Its content covers Internet TV, mobile terminals, video sites, and local IPTV in Hunan.
As the most influential video content owner in China, Hunan Satellite TV has created a variety of phenomenon-level variety shows and many hit series. For example, Happy Camp, which includes the classic section, goes up every day. Where is the father of the column? I am a singer, and we are all freshmen. Laughter flowers and teenagers, deformers, etc. In 2016, Super Girl was restarted. In terms of content, Mango can definitely compete with iQiyi, Tencent, and other video sites. In 2016, Mango will build a "super IP lineup" and improve Mango TV content plans in four areas.
First, 17 broadcasts of Hunan Satellite TV alone, including Happy Camp, I'm a singer, 4 Idols, 2 All-accelerating, 2nd day-up, etc. A total of 17 files trump cards, new variety shows, and self-made upgrades to introduce shielded keywords Korean variety show.
Second, to increase the self-control of net variety shows, to create a super net variety IP, including continuing to upgrade the perfect holiday, millions of seconds Q & A, Super Girl; introduce new IP, such as I am a celebrity Please let me leave, justice game Real-time interaction between the people and the real people in the air to kill live cats and rats.
Third, to achieve full coverage of the mango drama series, including all the classics of the Golden Eagle single broadcast theater, the Youth Theatre and the Diamond Theatre.
Repertoire. Such as Sparrow, Wu Shen Zhao Zilong, Dear Translator, Shengou Xiaoqi 2 and other series of topical drama; and the strongest IP resource of ancient costumes Xianqing Qingyun Swordsman Chuanyunzhi Fanqingqiu legend Fantasy City Qin Shi Mingyue and other strong IP ; Youth will also have a three-body spicy deformer whirlwind maidens 2, love shuttle millennium 2 and other works filled.
Fourth, in the homemade series, including: the first "pure in the positive" super-net drama, the Republic of China fantasy and gorgeous love giant semi-pretentious demon city; "caricature queen" You Su Lanfeng as the Fire King; according to thousands of fans recommended the most influential The classic ten-year classic Wen Liyan will also be launched on the platform.
The constant optimization of mango TV content also provides unique advantages for pushing Internet TV terminals!
3. Talent introduction, Internet professional manager
In October 2015, Huang Dong, former vice president of Youku Tudou Technology, officially joined Mango TV as a CTO. It is reported that Huang Dong has presided over the design and operation of several large high-volume products and systems of Youku Tudou. He was once one of the domestic FreeBSD (open source OS) community sponsors, and is also one of the earliest domestic technical experts to research and use open source OS. Technical experts. The mango TV invited Huang Dong to join, but also hope to quickly improve the mango TV's technical capabilities, with the experience of experienced Internet users, combined with Mango's license and resource advantages, improve Mango TV smart hardware.
01 Mango TV "hard" pieces hit?
Looking at the seven OTT licensees, it is not difficult to find that most of them have already launched self-developed terminal products. However, as the most active mango TV among licensees, it has not been moving. Until 2015, Mango TV finally announced that its smart hardware will be launched in early 2016. At Mango's TV2016 branding conference, Mango TV's new CTO Huang Dong stated that the mango TV product operation and technology innovation strategy will be fully upgraded in 2016. Not only the porters of TV content, but also the content + product + user + interaction and all other aspects of interconnection, the video content and video front-end products interactive integration into a new "product." The development of new smart hardware products is precisely for the new strategy of 2016.
In February of this year, Mango TV launched a poll on the official Weibo: "What is the perfect hardware in your mind?" Asked the majority of users for product opinions. Afterwards, a suspense poster "After Years We Go Hard" was released. This series of actions undoubtedly indicates that Mango TV is finally going to do hardware. In the Mango TV public solicitation for users of hardware products related to the establishment of "a young and old", "buy casually buy price", "international trend", "fool operation" seems to be the key words of new hardware products. What surprises will Mango TV bring to you in 2016? We will wait and see.
02 mysterious hardware? Mango TV is more reliable
At present, China's intelligent terminal industry is in a period of rapid development. New technologies and new products emerge in endlessly. There are many products in the field of intelligent hardware. What is the mysterious hardware of Mango TV? Current industry speculation mainly focuses on mobile smart terminals, TV boxes, smart TVs, wearable devices, and so on. Of course, there are also a lot of netizens who are looking forward to Mango TV's introduction of smart home products such as mango-based living room game consoles and projectors.
In these speculations, I believe that the upcoming Mystery TV's mysterious hardware is likely to be Internet TV. First of all, from the concept poster released before Mango TV, it looks more like a smart TV. Second, at present, Internet TV is in a period of vigorous development. With the rapid development of the Internet, television has become more and more intelligent, and more families have begun to favor Internet TV. It is estimated that by 2016, Internet TV sales will reach 10.1 million units, and the share will reach 22%. At present, in China, Internet companies such as Xiaomi, Leshi and Skyworth, Changhong and other traditional TV manufacturers are vigorously expanding Internet TV business. In this fierce competition, content has definitely occupied an important position. Having good content is the main factor that attracts users to purchase products. As one of the seven major Internet TV licensees, Mango TV has an unparalleled content advantage and will certainly not be willing to be a single content provider. Mango TV holds high-quality content resources, has the identity of a licensee, and has a group of highly loyal users. All of these factors have increased the possibility of Mango TV being the mystery hardware of Mango in 2016.
03 mango push TV? Three major advantages in hand
1, holding a license, OTT regular army
In May 2011, the integrated broadcast control platform and content platform developed by Hunan TV passed the acceptance of SARFT. In July, it officially obtained the Internet TV integration license. Hunan TV broadcasted its name with "HeFeng Internet TV" as its integration platform. "Mango TV" broadcast a call sign for the content platform and fully authorized its wholly-owned subsidiary, Happy Sunshine Interactive Entertainment Media Co., Ltd. to launch Internet-related television services.
In 2015, Radio and Television issued the 229th article, 81 illegal video software was ordered off the shelf. This industry report was seen as the "most severe illegal Internet TV terminal investigation and file", which also indicates that the supervision of Internet TV is being strengthened. Compliance content is king. As we all know, in the policy reshuffling of the SARFT last year, the issue of licenses only got rid of over 90% of the cottage box manufacturers. During this period, even Internet companies such as Xiaomi, Leshi, and Ali were involved in policy rectification. Come. The issue of the license has not only become the first threshold for the entry OTT industry, but also enhances the right of the licensees such as Mango TV in the OTT market.
In the past, SARFT's policy of “strikes†on the OTT market, the licensing of the copycat, content resources or the dying of the knock-off box brand, or will be saved due to Mango TV's entry posture. At the same time, choosing Mango TV to cooperate with terminal box manufacturers can not only inherit the stock market of the users of the Shanzhai Box, but also further consolidate and standardize the Shanzhai Box manufacturers through the dual identity of licensees and content providers. Multiple identity superiority status in OTT industry chain.
2, content aggregation, Hunan Satellite TV strong backing
In recent years, the video website industry has undergone major changes. Content copyright has been regarded as the focus of online video competition at this stage. As a mango TV with many Hunan Satellite TV premium content resources, it has become the master of high quality content resources. Has the advantage of "a cloudy screen". Its content covers Internet TV, mobile terminals, video sites, and local IPTV in Hunan.
As the most influential video content owner in China, Hunan Satellite TV has created a variety of phenomenon-level variety shows and many hit series. For example, Happy Camp, which includes the classic section, goes up every day. Where is the father of the column? I am a singer, and we are all freshmen. Laughter flowers and teenagers, deformers, etc. In 2016, Super Girl was restarted. In terms of content, Mango can definitely compete with iQiyi, Tencent, and other video sites. In 2016, Mango will build a "super IP lineup" and improve Mango TV content plans in four areas.
First, 17 broadcasts of Hunan Satellite TV alone, including Happy Camp, I'm a singer, 4 Idols, 2 All-accelerating, 2nd day-up, etc. A total of 17 files trump cards, new variety shows, and self-made upgrades to introduce shielded keywords Korean variety show.
Second, to increase the self-control of net variety shows, to create a super net variety IP, including continuing to upgrade the perfect holiday, millions of seconds Q & A, Super Girl; introduce new IP, such as I am a celebrity Please let me leave, justice game Real-time interaction between the people and the real people in the air to kill live cats and rats.
Third, to achieve full coverage of the mango drama series, including all the classics of the Golden Eagle single broadcast theater, the Youth Theatre and the Diamond Theatre.
Repertoire. Such as Sparrow, Wu Shen Zhao Zilong, Dear Translator, Shengou Xiaoqi 2 and other series of topical drama; and the strongest IP resource of ancient costumes Xianqing Qingyun Swordsman Chuanyunzhi Fanqingqiu legend Fantasy City Qin Shi Mingyue and other strong IP ; Youth will also have a three-body spicy deformer whirlwind maidens 2, love shuttle millennium 2 and other works filled.
Fourth, in the homemade series, including: the first "pure in the positive" super-net drama, the Republic of China fantasy and gorgeous love giant semi-pretentious demon city; "caricature queen" You Su Lanfeng as the Fire King; according to thousands of fans recommended the most influential The classic ten-year classic Wen Liyan will also be launched on the platform.
The constant optimization of mango TV content also provides unique advantages for pushing Internet TV terminals!
3. Talent introduction, Internet professional manager
In October 2015, Huang Dong, former vice president of Youku Tudou Technology, officially joined Mango TV as a CTO. It is reported that Huang Dong has presided over the design and operation of several large high-volume products and systems of Youku Tudou. He was once one of the domestic FreeBSD (open source OS) community sponsors, and is also one of the earliest domestic technical experts to research and use open source OS. Technical experts. The mango TV invited Huang Dong to join, but also hope to quickly improve the mango TV's technical capabilities, with the experience of experienced Internet users, combined with Mango's license and resource advantages, improve Mango TV smart hardware.