With the development of the Internet, online shopping has gradually been accepted by the masses. From the beginning of the clothing to snacks, to the "big guys" of the refrigerator color TV, online shopping has slowly become one of the main ways for people to shop.
According to Ove Cloud Network data, in the first half of this year, 5.28 million units were sold on color cables, a surge of 77% year-on-year and accounted for 24% of all channels. It proves that online shopping is sweeping the country with lightning speed.
The rapid development of e-commerce, Internet TV emerges
In recent years, the amount of e-commerce transactions in China has been growing rapidly. In particular, the online retail market has developed rapidly. As early as 2013, the auction volume of Alipay's “11·11†shopping carnival Alipay reached 35.019 billion yuan. In 2014, a total of 37.222 billion online payment services were paid by payment agencies, amounting to RMB 24.72 trillion, which was a year-on-year increase of 93.43% and 137.6%, respectively, which brought great convenience to the people's consumer payment and financial services.
As online shopping platforms such as JD.com, Suning, and Gome.com are known to the general public, people’s shopping methods have gradually changed, and online shopping for computers and home appliances has also become popular. The functions of the e-commerce platform have become increasingly versatile. From the auxiliary e-commerce services to the distribution of goods, there has been a period of breakthroughs.
As early as 2014, LeTV entered the television industry and Xiaomi followed. With the success of these two Internet brands, CoolCube began operating as a subsidiary of Skyworth. In the first half of this year, the Internet color TV took up 8% of its share, a surge of 5% over last year, and is considered as a new outlet for the color TV industry.
The limit of payment is limited by whether Internet brands can be "inexhaustible"
In August, the Central Bank issued the “Administrative Measures for Online Payment Services of Non-bank Payment Institutions (Draft for Soliciting Opinions)â€, which caused a lot of heated discussions on the Internet. The cumbersome real-name system for opening accounts and the RMB 5,000 limit are all for online sales. The impact.
For the color TV industry, especially Internet TV is a serious blow, in the TCL promotional activities, an ordinary curved surface TV needs 6,999 yuan, while the limit of 5,000 yuan is difficult to buy high-end novel products.
Before the new regulations appeared, some experts pointed out that online brands still have to return to the line. Although logistics and distribution have been highly developed today, it is still insufficient in some rural areas. According to statistics, the rural area reached 51% in the first half of this year and became the main force for consumer TVs. And most people who currently have spending power are still over the age of 30, and these people are still not familiar with the way new online shopping appliances are used, so online sales have already reached the peak of growth.
All sorts of reasons promoted the process under the online brand's regression line. However, at the moment when online brand stores are not yet mature, the early-launch quotas will undoubtedly hit these brands in a fatal blow, and in the face of such difficulties, they can make perfections. Enterprises that deal with countermeasures will be able to regenerate to a new path.
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