There are rumors that the State Administration of Press, Publication, Radio, Film and Television has sent a letter to Internet TV licensees in mid-July requesting the immediate closure of illegal video software download channels, and has made a name critic of Hangzhou Huashi and BesTV.
The iQiYi, Sohu Video, Youku and other video aggregation softwares included in the “Tmall Box†and BesTV “Little Red Set Top Box†have non-compliant video content.
The response from Hangzhou Hwat confirmed the rumors: Wah Sat received the request from the higher authorities to verify the Internet TV set-top box. But it is argued that the main reason for verification is that the current smart operating system is open, users can install independent application stores and download third-party application clients.
An Internet company executive who declined to be named pointed out that the above software is a set-top box pre-installed. The shipment of Lynx Box is relatively large, and the share of Xiaohong Internet STB is very low. Companies such as LeTV, PPTV, Xiaomi, etc. had larger shipments of boxes, but they did not experience a shutdown because they did not preload the above-mentioned Internet video software.
Iqiyi and Youku said that they will actively cooperate with related regulations and strictly review the content of video terminals to ensure that the video content meets the policy requirements.
According to the above-mentioned Internet company executives, Internet video is the most important killer application in TVs and even home Internet. In a sense, SARFT's approach is to physically isolate TV from the Internet.
Turn off the download channel, the above Internet video content can not enter the smart TV? The above executives believe that it is only raising the threshold. For users who do not understand the Internet, they can call it completely eliminated, such as the elderly and children. However, for young people with little network knowledge, they can't create obstacles. They only need to pass a simple operation. Installed on the TV's application store, such as a sofa butler, this kind of TV APP store provides the APK installation package for iQiyi, Sohu video, Youku and other clients. The second is through the PC download, copy to U disk, and then install directly through the U disk After connecting to the Internet, Ichiyi, Sohu and other companies' video services will be available.
The core problem is that television and box products are all smart products. The Android operating system can be pre-installed and upgraded with software applications and services, and it supports user customization. New technologies have brought new issues to regulatory measures.
SARFT’s action is the implementation of the details of Circular 181 (“Operating Management Requirements for Holding an Internet TV Licenseâ€).
No. 181 formally incorporated Internet TV set-top boxes, ie, network HD player terminal products, into the management of Internet TV all-in-ones. This gave the Internet box in the grey area of ​​legal regulation a legitimate name, but also to licensees and hardware. Vendors have made considerable restrictions on the number of authorizations and geographical distribution.
In January of this year, it was reported that the “Administrative Measures for Internet Information Services†(State Council Decree No. 292) promulgated in 2000 will be revised to mainly regulate the management of Internet TV. The current version 292 of the new document has not yet been introduced.
It is rumored that the new version 292 is expected to intensify its efforts in two aspects: First, it will increase the anti-monopoly of the Internet and strengthen the supervision of Internet giants such as Tencent, Baidu, Alibaba, and 360. In some areas of Internet information services, Protect the interests of SMEs and prevent oligopoly.
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