WeChat "shake TV" function officially opened to the outside world

After the end of the 2015 Spring Festival Gala, WeChat "shake TV" test function was launched on the first day of the new year. During the Spring Festival, when users turn on the WeChat "Shake TV" shake, they can shake out the TV program-related pages and participate in program interaction. From the beginning of the Lunar New Year, the Spring Festival Gala on Beijing Satellite TV, Hunan Satellite TV, Jiangsu Satellite TV and other local satellite TVs have become the first early adopters of “shake TV”.

The problem that has long been plagued by the development of traditional television stations over the past decades is that after content production is broadcast, it does not know who the audience is and cannot establish an interactive form in the broadcasting mode. The rise of the Internet and video sites has made the shortcomings faced by traditional TV stations even more prominent. As channels have migrated to terminals such as mobile phones and PCs, although most of the content watched by viewers is still from TV stations, there is a gap between TV stations and the audience. The ties are constantly being split, but “shaking the TV” breaks the line between the TV screen and the mobile phone screen, realizing the interconnection between the large screen and the small screen, and creating a communication platform between the program and the audience.

It is reported that the number of users who have participated in the TV interaction during the Spring Festival Gala of various local TV stations has reached 160 million. Among them, the PV of Beijing Satellite TV and Hunan Satellite TV are all over 100 million.

At present, WeChat has shaken more than 50 television stations and has nearly 100 TV programs to shake the TV. From the Internet to the mobile Internet, WeChat is becoming a connection point between TV screens and mobile screens.

The person in charge of WeChat said that in the future, we will continue to innovate the WeChat technology, and will also open access to more TV media. I hope that each TV media and TV program can match with its own characteristics. Shake the interactive program.

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