[Anatomy] 9 Elements of Operating Lighting Stores

1, funds. In general, two or three types of cities will require about 50,000-100,000 or more start-up funds, big cities need more, and smaller cities need less. This is related to the level of rent, utilities, labor, etc., as well as the local price level. It cannot be generalized. However, in addition to rent, decoration and other expenses, cash on hand can generally not be less than 50,000 yuan.

2, site selection. Unless you have a lot of financial resources and a large retail area, the address should be selected around the existing building materials market, or there are lighting retail locations around. If those good places are difficult to rent, the only way to buy building materials is a good choice!

3, sales positioning. That is, what kind of consumer group the store will be in the future. There is no position for high-middle and low-grade, or it is vague, it will inevitably affect future sales. Therefore, the sales orientation must be realistic and meet the local consumption level. If the position is higher than the local average, it may create a situation where the song is high and the audience is cold.

4, pre-brand. A good retail shop must have one or two brands to attract early-stage consumers. A good brand can not only drive sales of other products, but also increase popularity. If you want more peace of mind, you can also choose to be a manufacturer's specialty store.

5, decoration. Note: (1) The height of the ceiling shall not be less than 2.8 meters; (2) The decoration in the store shall not be too bright, and there shall not be too much natural light; (3) The installation position of the ceiling and wall lamps shall fully consider the size of the reserved area. The width of the wall shall not be less than 0.5 meters, and the square of the ceiling shall not be less than 0.8 square meters. There shall be 4 to 6 blocks of headlights of a size of 1 square meter in a conspicuous position; (4) The color of the decoration shall be a main color, No more than 2 auxiliary colors are suitable. Too much color and miscellaneous, it will have a counterproductive effect; (5) The layout of the store should be reasonable, should be headlamps or relatively large sales of products, occupy a prominent position, other products are built around them, many Use the corners, cylinders to place some small lights.

6, supply. Generally speaking, it is advisable for franchised chain stores to purchase goods in nearby wholesale markets. Other products can be used to transfer or distribute products from other households. Although the profits are thin, there will not be too much product backlog caused by vision and experience issues. Unless special circumstances, it is generally not appropriate to go to the ancient town.

7, product style, quantity and variety. Style should not be too much, each product color does not exceed 3 kinds, each paragraph is not more than 3-5 sets is appropriate, strict control cash flow! When purchasing goods, consider the relationship between product and positioning, price and market, suit and store style, and do not create a backlog.

8, before opening the necessary things: 2 meters high ladder one; impact drill one; size one screwdriver, pliers one, a little girl, insulated tape, self-tapping screws. In addition to health tools, you should also buy some clean soft cloths to wipe lamps; books and pens, tables and chairs for customers to rest.

9. Staffing: It is recommended to hire 1-2 staff with industry experience and 1 electrician in the early stage, either part-time or full-time. Personnel employed should not only look for looks and stature, but also pay attention to eloquence and character.