In the corporate world, Hon Hai's Chairman Guo Ting-Ming is pushing hard to secure Apple’s iPhone panel business. However, Sharp, the panel supplier that Hon Hai recently acquired, seems hesitant about investing heavily in OLED technology. Sharp’s management feels that their technological approach differs significantly from Samsung's, making profitability uncertain. As a result, they're considering slowing down their OLED investments rather than accelerating them.
According to a report from JPMorgan Chase, Sharp’s OLED technology is still in the R&D phase. While they aim to compete with Samsung, which has already achieved mass production, Sharp finds it challenging to catch up quickly. Consequently, they’re looking to reduce reliance on OLED panels instead of expanding further into this area.
The Japan Economic News recently reported that Apple plans to release three new iPhones in the second half of 2018, all featuring OLED displays. This year's iPhone 8 is expected to rely solely on Samsung for its OLED panels, while Samsung and LG Display (LGD) are likely to supply panels for models released after 2018.
At the signing ceremony between Hon Hai and Sharp last year, Terry Gou, Hon Hai’s chairman, set an ambitious goal for Sharp's OLED market share, aiming for 80% globally. Despite this bold target, Gou acknowledged Sharp’s other strengths, such as its cutting-edge IGZO technology, which is widely used in tablets. He also emphasized Sharp’s potential to innovate in smartphone technology moving forward.
Under Sharp's restructuring plan, they plan to invest 200 billion yen (approximately $1.8 billion USD) in OLED panel research and development, which accounts for 51% of Hon Hai’s total investment of 388.8 billion yen ($3.5 billion USD) in Sharp.
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