Since its establishment in 2016, Diantong Technology has been established for less than two years. It can be said to be a very "fresh" startup. Faced with the competition of startups entering the IoT market, it is limited by the abundant resources of large enterprises. Unparalleled pressure, on the other hand, is also facing innovation competition from new startups. Although new startups are sprouting every year, the elimination rate is not unreasonable. However, from the perspective of new entrepreneurs, Diantong Technology believes that the environment of the Internet of Things era is actually more conducive to the investment of new startups.
"This is closely related to the characteristics of the Internet of Things market!" said Zhuo Jinglun, founder of Diantong Technology. This is because Zhuo Jinglun observes that the development of the Internet of Things is not yet mature. The immature development means that everyone is still in the trial stage. There is no major manufacturer or standard setting, resulting in severe market fragmentation.
This makes it easy for large companies to hesitate to invest in the market. The mentality of Taiwanese companies tends to value the rate of return on investment. Without the feasibility of mass production, no company is willing to invest in an unknown field. The team members of Dantong Technology used to work in large technology companies and have a good knowledge of the corporate ecology. After devoting themselves to new ventures, they believe that the obstacles of large companies happen to be the breakthrough points for new ventures.
Taking Diantong Technology’s own experience as an example, Zhuo Jinglun once encountered Japanese owners who wanted to improve the functionality of the original products, and also encountered a well-known Taiwanese company whose scale was several times larger than Diantong Technology, but in the end the big company considered The owner's product demand was only 5,000, and it was abandoned without a mass production scale. In the end, Diantong won the Japanese owner's order.
Zhuo Jinglun said that like this kind of order that gathers less and more, generally large companies are not willing to eat. Even if they want to eat, they cannot eat it because it is not economically beneficial. However, new startups have no such concerns. Big capital for small fights.
The Internet of Things is not only a new development, there must be the possibility of failure, but also a period of time to wait for fermentation. Zhuo Jinglun believes that the Internet of Things is not a standard product, unlike mobile phones or PC products that have the benefits of mass production, but large companies are often only suitable for mass production business models, which makes it easy for large companies to fall into the bondage of return on investment. New ventures often do not have this restriction.
So what can big companies do when they enter the IoT market? Zhuo Jinglun believes that in addition to establishing an ecosystem, the most ideal solution is to establish a project for new ventures to try and let them be pioneers. After the market is matured and mature, once the products begin to scale, Down is what big companies are good at.
Zhuo Jinglun believes that the delicate relationship between new ventures and large companies is actually mutual benefit. Large companies are good at quality management, but new startups are good at cultivating vertical markets, which can keep the market space of large companies flexible.
Just like in the past, Google and Tesla engaged in external innovation as a research and development system, but they reduced their internal operating expenses. This is also the reason why many companies are now more and more investigating new innovation momentum. From Google and Microsoft, many innovation laboratories are set up. Companies have begun to set up accelerators or incubators, etc., again showing that the power of new creation plays a very important role in the Internet of Things market.
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