Is this to force the box to die? The old TV free motherboard replacement is a bit tricky

At the beginning, television boxes were able to occupy the market quickly. A large part of the reason was that users only needed to spend one-tenth of the money on televisions, and they could turn older TVs into smart TVs and enjoy massive amounts of online resources instead of spending thousands. Block for a new TV. Until now, because of various reasons, TV boxes have been quite awkward. Many people still prefer to buy TV boxes instead of new smart TVs because of the lower cost of hardware upgrades. Recently, LeTV has enlarged it! Free for the first generation of super TV users to change "core" upgrade, this is simply to kill the TV box ah!

In the past two years, LeTV’s impression was that “always engage in big things”. A few major acquisitions were not mentioned for the time being. The “hardware free” marketing strategy has already left competitors with headaches. Today, the introduction of a free TV exchange service is equivalent to the "hardware free" advanced version, and more thorough. Someone may ask, to upgrade the hardware of your own old TV for free, will that new TV still be sold? This is indeed the case, but it also shows that LeTV is not a company that makes profits from hardware products, but ecological services.

Similar to "hardware free", free replacement of "core" is not really a penny and you don't have to use it, but you also need to purchase a 490 yuan worth of music as a super video member, will have engineers free to help you change the motherboard . If you think it's a pit, don't worry, then you'll see it as a great deal!

Since it is LeTV's official activity, you don't have to worry about whether the motherboard is suitable or not. Certainly it is OK. The rate of hardware upgrade alone is still very impressive. CPU upgrade to the second flagship second only to the Mstar 6A938, and memory upgrade from 1GB to 3GB. It should be noted that most of the current smart TV memory still stays at 2GB while decoding the video. After the upgrade also supports 60 H.265 4K hard decoding format, while adding support for Bluetooth features. 490 yuan can achieve such an upgrade, basically is to buy a box of money, but also included a year membership, no loss!

In addition to basic hardware upgrades, the interface has also been improved to adapt to the functional requirements of today's smart TVs. Both USB and HDMI interfaces have been upgraded, and some new interfaces have also been added. With these hardware upgrades, you will be able to experience more rich features in the TV system experience. The most important thing is that the fluency is much better.

TV box is more difficult

When LeTV launched the “hardware free” strategy, many Internet companies followed suit and achieved good results. Nowadays, LeTV's strategy of buying members free of "core" looks more attractive than the former. Both manufacturers and consumers do not need to spend too much cost. Although some vendors have already separated the hardware modules on some TV designs for ease of upgrading, they do not seem to provide scalable hardware modules. LeTV's move further consolidates the stickiness of the old users, and has succeeded in enhancing its competitiveness.

As for the TV box, it has gradually faded out of the market due to various reasons. On an e-commerce website, the price of mainstream TV boxes is mostly in the range of three to four hundred yuan, and the annual membership fees for many brands of smart TVs are almost the same. The "core replacement" can retain old users. Although LeTV only provides this service for the first generation of super TV users, with the gradual upgrading of the smart TV hardware, the latter stage will surely benefit more super TV users.


It is very likely that the move to replace cores for free will be adopted by more smart TV manufacturers, and traditional TV manufacturers that use hardware as their main profit channel may not. By that time, the few remaining markets in the TV box will be further squeezed, making exit even harder.

to sum up:

LeTV has expanded in an ecological model in recent years. TVs, mobile phones, cars and other hardware products are all inseparable from the ecological circle. For television, selling TV is not the goal of LeTV. Instead, television is used as a window to serve more people. From the current point of view, LeTV is still soliciting more users, and it already has a larger one. User groups. The free hardware and free replacement of cores are not only a means of competition, but also a means to develop more users and stabilize old users. The most important thing is to consolidate their ecological foundation, Xiaobian admire!

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