Skyworth lowered its annual sales target, the performance of domestic color TV enterprises was collectively anxious, and Japanese companies were deeply affected by the rise of the yen exchange rate. The days of Chinese and foreign color TV giants were not good, but the Korean company Samsung Electronics seemed to have a unique trend. In the LED strategy, which sells for 20% higher than ordinary LCD TVs, it is a bet on the LED, which makes Samsung Electronics earn market popularity and wealth this year.
Park Gen-hee, president of Samsung Group Greater China, recently asserted that the LCD TV market cannot always maintain the same rapid growth as the previous two years. The low price has not been able to meet the needs of consumers. Who can grasp it in the highly competitive color TV market? Consumers demand and launch products in a timely manner, who can take the lead in the market.
According to foreign media reports, as manufacturers and retailers rush to empty inventory, industry analysts expect flat-panel TV prices to fall sharply during the end of Christmas.
TV prices are generally declining year by year, but due to the particularly large supply, the price decline during the Christmas season will be much better than in previous years. As consumers have been waiting to buy better TV products, retailers have accumulated too much inventory on their shelves. Industry analysts expect HD LCD TVs to fall by twice as much during the Christmas season as they did in the same period last year.
In addition, the price of the new TV sets will be relatively cheap, mainly because the cost of TV manufacturers to purchase the most expensive TV components, glass LCD panels, has been relatively low this year.
Gagnon expects the price of 40-inch and 42-inch TVs to fall by about 20% to nearly $500.
Prices for high-end TV products, including LED-backlit LCD TVs, will also fall sharply. Because manufacturers have increased the output of LED TV-specific components, resulting in lower component prices, and ultimately the price of LED-backlit LCD TVs.
For ordinary LCD TVs, it is better to see that the price during this Christmas period will drop by 15% to 20% compared to the same period in 2009. Gagnon expects the year-on-year decline in the price of ordinary LCD TVs to return to 10% in the spring of next year.
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