In the near future, terminal shipments will no longer be the only indicator for the mobile phone industry. The advent of the mobile Internet era, Apple's combination of software and terminal business models, or has begun to subvert the game rules of the mobile phone industry.
A few days ago, the electronic products channel company such as a listed company, mobile phone, etc. Ai Shide announced that its customer Samsung mobile phone is currently undergoing market sales channel adjustment in China: the original agent agency model for the country has been adjusted to "direct supply + platform direct supply + Distribution "Tripartite coexistence structure. Although as of press time, Samsung mobile phone has not confirmed the above adjustment, but several market analysts in an interview with the "Daily Economic News" on December 7 said that the current smart phone sales model is not just a sales The terminals and the hardware themselves include software applications that match the hardware. Therefore, the direct-sale retail model, which emphasizes pre-sales experience and after-sales convenience services, is more suitable for sales of smartphones than the traditional counter sales model.
Samsung's mobile phone 40% change direct sales Aishide announced disclosure, Samsung from December 1, 2010, to make adjustments to its Chinese mobile phone sales channel structure, change the mode of all products through the national agent sales agent, plans to part of the product Direct supply to major national home appliance chain retailers, some mobile specialty chain retailers, and some regional mobile phone retailers, or direct supply through platforms. It is estimated that the current market size of Samsung’s direct supply or platform-based retailers will account for about 40% of Samsung’s overall domestic mobile phone market size.
According to Samsung's plan, some products will use the "direct supply + platform direct supply + distribution" coexistence of the channel structure, direct supply system mainly covers Beijing, Shanghai, Guangzhou and other first-tier cities, and provincial capital cities. Although multiple channels still exist together, Samsung’s advantageous resources will be tilted toward the direct supply system. The partners of Samsung's direct supply system will bypass the country’s generation and purchase directly from Samsung’s manufacturers to enjoy more favorable pricing and policy support.
According to Aishide insiders, after Samsung has implemented full direct supply, Aishide will be mainly responsible for the "marginal areas" that are difficult to cover with the direct supply system - the county and township markets.
Samsung's channel adjustments will be gradually implemented in the next four months or so. According to analysts from the industry, although the direct supply model will allow Samsung to pay more to cope with market promotion and after-sales service, as the world's second largest mobile phone maker, Samsung has opened up software applications at the service level, and correspondingly reforms the channel model. necessary.
Late last year, Samsung released the "BadaOS" smart phone operating system in London. In early April, Samsung pioneered the launch of Wave, a mobile phone using its own Bada smart system in China. Since then, the company has released the platform's SDK (software development kit) on the Bada developer website to prepare for its application store, SamsungApps.
The transformation of traditional mobile phones is a challenge for Samsung, Motorola, and other traditional mobile phone giants currently facing sales channels. Meng Pu, senior vice president of Motorola Mobile and president of Greater China, said in an interview with “Daily Economic News†yesterday that Motorola is currently We are also studying a channel model that is more suitable for software and hardware integration experience. "We will work with operators and channel providers to study the most suitable model for Motorola."
Meng Pu said that as the first company to launch mobile phone products, Motorola has experienced the entire process of the development of the mobile phone industry, and the company itself has experienced peaks and ebbs. Therefore, Motorola is relatively cautious in the face of transformation and reform decisions. "The difficulty that many companies are experiencing now is that we have already experienced two years or even earlier."
In fact, not only Samsung and Motorola, all mobile giants in the transformation of the mobile Internet, are trying the appropriate channel reform program. In the channel reform, the direction of major manufacturers is not the same.
For example, since Nokia announced the transition to the Internet in 2007, channel reforms have also taken place simultaneously. However, unlike Samsung’s targeting of high-end and high-end users, Nokia’s product line covers the entire product line of high-end, terminal, and low-end needs, while also taking into account the penetration of the rural market and the training of retail stores.
Is the Apple Mode the only way out?
Samsung tried to become a leader in the mobile industry through the Bada platform. However, Samsung and most mobile phone manufacturers face the same problem: follow Apple's combination of software and hardware, the latecomers will rely on what "unique cheats" to overcome this Rule maker apple?
Apple's focus on pre-sales experience and after-sales convenience service model has been recognized by Apple users including iPhone users. Since the launch of the first iPhone in 2007, Apple has created "ten minutes of sales for tens of thousands of minutes" in retail stores around the world.
So, is Apple's retail store the best form of sales for smartphones and even all mobile Internet terminals? In this regard, Meng Pu does not agree. Meng Pu said that although emphasis on a good user experience in the sales cycle is the consistent pursuit of mobile phone manufacturers, but because different types of manufacturers aim at different user groups, so the retail store is not the only perfect form.
Currently, Apple has a total of three retail outlets in Beijing, Sanlitun, Shanghai Hong Kong Plaza and Shanghai Pudong. According to Ron Johnson, Apple's vice president of retail business, Apple will open 25 retail stores in China by 2012.
According to the person in charge of the Public Relations Department of Apple China, the retail store is a very important part of Apple's own channels, because in the Apple flagship store, users can enjoy free maintenance (do not replace parts), software downloads, technical consulting, etc. Services, while also fully experience Apple's new technologies, new products.
A few days ago, the electronic products channel company such as a listed company, mobile phone, etc. Ai Shide announced that its customer Samsung mobile phone is currently undergoing market sales channel adjustment in China: the original agent agency model for the country has been adjusted to "direct supply + platform direct supply + Distribution "Tripartite coexistence structure. Although as of press time, Samsung mobile phone has not confirmed the above adjustment, but several market analysts in an interview with the "Daily Economic News" on December 7 said that the current smart phone sales model is not just a sales The terminals and the hardware themselves include software applications that match the hardware. Therefore, the direct-sale retail model, which emphasizes pre-sales experience and after-sales convenience services, is more suitable for sales of smartphones than the traditional counter sales model.
Samsung's mobile phone 40% change direct sales Aishide announced disclosure, Samsung from December 1, 2010, to make adjustments to its Chinese mobile phone sales channel structure, change the mode of all products through the national agent sales agent, plans to part of the product Direct supply to major national home appliance chain retailers, some mobile specialty chain retailers, and some regional mobile phone retailers, or direct supply through platforms. It is estimated that the current market size of Samsung’s direct supply or platform-based retailers will account for about 40% of Samsung’s overall domestic mobile phone market size.
According to Samsung's plan, some products will use the "direct supply + platform direct supply + distribution" coexistence of the channel structure, direct supply system mainly covers Beijing, Shanghai, Guangzhou and other first-tier cities, and provincial capital cities. Although multiple channels still exist together, Samsung’s advantageous resources will be tilted toward the direct supply system. The partners of Samsung's direct supply system will bypass the country’s generation and purchase directly from Samsung’s manufacturers to enjoy more favorable pricing and policy support.
According to Aishide insiders, after Samsung has implemented full direct supply, Aishide will be mainly responsible for the "marginal areas" that are difficult to cover with the direct supply system - the county and township markets.
Samsung's channel adjustments will be gradually implemented in the next four months or so. According to analysts from the industry, although the direct supply model will allow Samsung to pay more to cope with market promotion and after-sales service, as the world's second largest mobile phone maker, Samsung has opened up software applications at the service level, and correspondingly reforms the channel model. necessary.
Late last year, Samsung released the "BadaOS" smart phone operating system in London. In early April, Samsung pioneered the launch of Wave, a mobile phone using its own Bada smart system in China. Since then, the company has released the platform's SDK (software development kit) on the Bada developer website to prepare for its application store, SamsungApps.
The transformation of traditional mobile phones is a challenge for Samsung, Motorola, and other traditional mobile phone giants currently facing sales channels. Meng Pu, senior vice president of Motorola Mobile and president of Greater China, said in an interview with “Daily Economic News†yesterday that Motorola is currently We are also studying a channel model that is more suitable for software and hardware integration experience. "We will work with operators and channel providers to study the most suitable model for Motorola."
Meng Pu said that as the first company to launch mobile phone products, Motorola has experienced the entire process of the development of the mobile phone industry, and the company itself has experienced peaks and ebbs. Therefore, Motorola is relatively cautious in the face of transformation and reform decisions. "The difficulty that many companies are experiencing now is that we have already experienced two years or even earlier."
In fact, not only Samsung and Motorola, all mobile giants in the transformation of the mobile Internet, are trying the appropriate channel reform program. In the channel reform, the direction of major manufacturers is not the same.
For example, since Nokia announced the transition to the Internet in 2007, channel reforms have also taken place simultaneously. However, unlike Samsung’s targeting of high-end and high-end users, Nokia’s product line covers the entire product line of high-end, terminal, and low-end needs, while also taking into account the penetration of the rural market and the training of retail stores.
Is the Apple Mode the only way out?
Samsung tried to become a leader in the mobile industry through the Bada platform. However, Samsung and most mobile phone manufacturers face the same problem: follow Apple's combination of software and hardware, the latecomers will rely on what "unique cheats" to overcome this Rule maker apple?
Apple's focus on pre-sales experience and after-sales convenience service model has been recognized by Apple users including iPhone users. Since the launch of the first iPhone in 2007, Apple has created "ten minutes of sales for tens of thousands of minutes" in retail stores around the world.
So, is Apple's retail store the best form of sales for smartphones and even all mobile Internet terminals? In this regard, Meng Pu does not agree. Meng Pu said that although emphasis on a good user experience in the sales cycle is the consistent pursuit of mobile phone manufacturers, but because different types of manufacturers aim at different user groups, so the retail store is not the only perfect form.
Currently, Apple has a total of three retail outlets in Beijing, Sanlitun, Shanghai Hong Kong Plaza and Shanghai Pudong. According to Ron Johnson, Apple's vice president of retail business, Apple will open 25 retail stores in China by 2012.
According to the person in charge of the Public Relations Department of Apple China, the retail store is a very important part of Apple's own channels, because in the Apple flagship store, users can enjoy free maintenance (do not replace parts), software downloads, technical consulting, etc. Services, while also fully experience Apple's new technologies, new products.
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