OFweek smart home network news: two days of friends in the most exciting news of AI technology, in addition to Baidu Chief Scientist Mr. Wu Enda announced his resignation, is the millet TV and go out to ask for cooperation and conference events guarding each other. And just as everyone is relishing the topic of "commercialization of artificial intelligence technology, not only a sense of participation," Samsung has built a company-class AI voice system. Samsung's products have been used throughout consumer-grade products, from home to television, computers, tablets, light bulbs, and mobile phones. However, this company does not want to stop here - it is extending its influence to third-party devices through its own SmartThings open platform. As Samsung continues to build its own home ecosystem, the next step is to allow consumers to communicate with these devices in a natural way. "On a higher level, you need to think about how to make voice technology easier to use and more user-friendly, so people are willing to embrace this technology." Samsung executive vice president Won-Jin Lee said when talking about the video broadcasting business. In an interview with the media VentureBeat, he pointed out that the way to achieve this goal is to provide a dialogue-style, personalized, contextual service. “Our idea is to create a company-level AI voice system that can be applied to all the products we provide,†he said. The core of this work is Samsung's Viv Labs, a startup company that Samsung acquired last year with a $215 million research and development virtual assistant. A year after the acquisition, Won-Jin Lee promised that consumers will see more Viv Labs technology in Samsung Eco. When asked for more details, Samsung’s official spokesperson said: “Samsung is already using the Viv platform to develop its own speech recognition technology, connecting users’ queries to the services that best meet their needs.†Not only is it simply acquiring technology companies, hurrying to push products to users, Samsung actually has more thoughts. "You need to think about how to make speech technology easier to use and more user-friendly so that people are willing to embrace this technology," explained Won-Jin Lee. He stressed that there are three things that must be done in this process: First, this service must be conversational, just as you are talking to another human being; Second, the service must be personalized to provide relevant information; Third, the service must be contextual, meaning it is useful to understand the situation at the time. "Introducing AI to the consumer side is a very interesting development. For a company like Samsung, it not only raises new challenges in interacting with users, it also increases the complexity of the product because it makes the device gain intelligence. Intelligent use of less "personal interactions" is impossible to achieve," said analyst Brian Blau of Gartner, a market consulting firm. As we all know, the habit of watching videos has changed drastically in the past few years, from cable TV to Internet TV, and then we have almost only watched online videos. But television is still the center of home entertainment. Samsung, like most manufacturers, hopes to earn more money by advertising the benefits of a 55-inch or 65-inch TV. Part of this strategy is its smart TV Smart TV. At this year's CES, Samsung demonstrated an upgraded version of Smart TV, which has a Google Chromecast-like feature that can send content from a mobile phone to a TV screen. At the same time, Samsung also offers iOS and Android mobile apps that allow you to control your TV with voice or touch, which is what Won-Jin Lee sees as "bringing the TV remote control to a new stage." "Our goal is to destroy the TV remote," he said. "If we look at practicality, pressing the console button is much easier than telling the TV to change channels... I'm not interested in telling the TV to let it change channels. I can use it completely." Press key to operate. So we are solving this problem." Samsung has used AI to customize personalized content on Smart TV's main page Smart Hub. It recommends music and sports for you based on your appreciation habits. Lee said that in 2017 there will be more vertical areas, such as games: "There are too many resources for game content. We want to provide you with these diverse resources. A collated, converged perspective." The outside world also believes the company is working on an intelligent assistant called Bixby, which some call it a byproduct of the "S Voice" service on Galaxy devices and is used to compete with Google Google Assistant and Apple Siri. In addition, Samsung's launch of its IoT-enabled voice-controlled smart devices - like Google Home and Amazon Echo - is only a matter of time. Blau hopes to see Viv further integrated into the Samsung ecosystem, including smartphones, TVs and homes. "At first it was just basic voice control. Over time, it would become more and more complicated and it may end up being the core feature of Samsung's consumer products," said Blau. Patrick Moorhead, chief analyst of Moor Insights & Strategy, agreed with Samsung's approach. “The big policy is to make all Samsung products use a common AI platform to enhance the user experience. The effect of AI is determined by data and algorithms. If it can make it into every household’s home appliances, living room, mobile devices and cars, It can be improved," he said. "I am very much looking forward to Samsung being able to use Viv to link its products and services." Samsung's development of AI for TVs and mobile phones seems to be an independent research and development, but analysts believe that the basis of everything is still Viv's technology. Starting with the launch of the Galaxy S8 smartphone later this month, we should be able to see Samsung's latest technology gradually appear. “Consumers are already technologically addicted, smartphones are almost ubiquitous, and the use of these devices is very high.†Blau explained, “In order to increase value, suppliers must follow the approach of expanding capabilities; voice driven by AI. And virtual personal assistants can directly link users and services in a highly personalized way, providing a bridge between personal and non-personal interactions between brands.â€