The Chinese mobile phone brand in the eyes of printing media: Huawei Jinli Cool Top 3

【Global Network Technology Reporter Chen Jian】 In recent years, China's mobile phone makers have entered the Indian market on a large scale. Some of these domestic mobile phone manufacturers rely on low prices, and some rely on cost-effective, and some rely on innovation in the Indian market has not been a small success. The performance of Chinese mobile phone manufacturers in the Indian market has also attracted the attention of Indian media. Indian media "The Mobile India" has taken stock of Huawei, Xiaomi, Oppo, Vivo, Yijia, Jinli, Cool, Lenovo, ZTE, Nubia and LeTV in India. The Indian media also announced its own selection criteria, that is, the top three Chinese handset makers who focused on the discussion did not have a clear negative in India. For example, the explosion of mobile phones, data security loopholes, open or direct and indirect damage to Indian users, such as emotional stew, and these companies have to operate in India for more than two years, and only limited to consumer products, for some companies also have some companies Grade business is not considered. Huawei Huawei began operating the Indian market in 1999 and is one of the telecommunications providers in India. However, Indian media still focuses on consumer products produced by Huawei, including data traffic cards, smart phones, and feature phones. From the very beginning, Huawei began to have a 60% market share in India's data card business, but most of them are in the form of OEM. The data cards sold by different telecom operators such as BSNL, Airtel and Rcom are manufactured by Huawei and sold by telecom operators to consumers under their own brands. The same is true of Huawei's feature phones. In 2010, Huawei launched its own brand of smart phones in the Indian market. They have been quietly working in the Indian market and have been quietly advancing. In 2012, Huawei launched the “Glory” brand in the Indian market. Huawei and Glory have always followed the sales strategies of both online and offline marketing channels. Huawei's products have been very stable and its quality has been praised by Indian consumers. During the seven years of operating in the Indian market, Huawei brought products of different price levels to the Indian market. Some of these products have achieved good results, while some products have little influence. However, Huawei's consumer business has never left any negative impression in the Indian market. The product has little controversy and has not caused large-scale customer complaints or other problems. However, India is currently complaining about Huawei's speed of launching smart phones. The Indian market has always hoped that Huawei will launch new smartphones simultaneously with the Chinese market. To this end, Huawei has indicated to India that it will speed up the pace of mobile phone updates in the Indian market, and strive to shorten the gap with the launch of mobile phones in the Chinese market. Gionee Jin Li entered the Indian market in 2013. At that time, Jin Li’s strategy was very simple and effective. Jin Li told the Indian distributors at that time that products from China were of high quality and low price, with good products and good value for money. Jin Li does not value online sales but instead focuses on offline stores. Jin Li’s head in India stated, “Before buying a new smart phone, we hope that users can see the appearance of the device and can experience it in advance in the store.” Jinli also faces similar problems with Huawei in the Indian market. Indian consumers complain that Jinli’s products have lagged behind the Chinese market, but Indian media also admits that this problem is common among non-India local mobile phone manufacturers, but with the Indian market size As time goes on, this problem will be improved sooner or later. In 2015, Jin Li also announced that it will cooperate with Foxconn to produce smart phones in India. They set up their factories in Sri Lanka and Andhra Pradesh. To date, Jin Li has been highly praised by Indian consumers, and Indian media also hopes that this situation will continue. Cool Cooler entered the Indian market relatively late. In the first months of the company's entry into the Indian market, it has been selling products at various prices from Rs 5,000 to Rs 25,000. They have never done as successful as Xiaomi, but the same is true that Cool did not fall into any trouble. In October last year, LeEco took over Coolpad, and then LeEr fell into its own survival. The Indian media believes that Cool is lacking a powerful weapon and the brand value is not enough. Cooler is also telling Indian media that Coolera is working hard to improve itself, and that Cool is not planning to leave the Indian market and will continue to have more and better smart phones. Brought to India, India's R & D department is also trying to solve the update issue. Indian media also named ZTE. ZTE has entered the Indian market at about the same time as Huawei, but for Indian consumers, ZTE’s products have never had any influence. Indian media believe that most of the mobile phones launched by ZTE appear to be outdated and rarely update the system. Although in India, ZTE has no bad records, but any product launched by ZTE has not received much attention in India. Maybe you are not convinced by the Indian media's top three inventory, Indian media also explained why not put some other mobile phone manufacturers in the top three considerations because these manufacturers have had bad records in India and they also did inventory. OPPO OPPO's Chinese employees were caught in tearing up the Indian flag and led to Indian protests. Then OPPO India promptly announced the truth to employees and punished Chinese employees. Vivo It has been reported that a cell phone in Vivo exploded in India. But the Indian media said it has never received a formal statement from the company about this. At the same time, Indian media said that vivo has always been a compelling major customer, including the sponsorship of IPL, a company that likes to use money to speak. Millet In 2014, Xiaomi was accused of stealing data from the user’s mobile phone and sending it back to the Chinese server. The threat of security threatens millet into public opinion. However, Xiaomi denied this. The Indian media admitted that Xiaomi and Yijia’s products have broken the Indians' poor impression of Chinese manufacturing with its very good quality, low prices, and high quality services. Indian media said it would like to thank Lei Jun and Xiaomi’s team. And Xiaomi’s red rice series is very popular in the Indian market. Lenovo In 2015, Lenovo’s pre-installed software discovered vulnerabilities that allowed hackers to imitate shopping, banking, and other websites to steal users’ credit card numbers and other personal data. Lenovo had previously issued an apology for this matter. In addition, Lenovo has maintained a good reputation in the Indian market. LeTV When LeTV started to enter the Indian market, it said that it wanted to get rid of companies such as Jinli and Xiaomi. However, it later fell into a problem and caused a bad impression for India. The Indian media also doubts whether LeTV will be able to make a comeback and remain skeptical. One plus In fact, one plus has been widely acclaimed in India, this time did not enter the top three list because the recent one plus a battery explosion in the forum. One plus one user posted a message in the forum saying that his product battery exploded, and then added compensation for his loss and replaced the new one.

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