In 2009, LED backlight TVs were launched in batches. Since the LED backlight TV was launched, its unique nature has attracted more and more consumers, especially in the first half of 2010, the LED backlight LCD TV retail volume penetration rate from In January, 3.7%, rising to 10.6% in June, the retail penetration rate rose from 9.0% to 19.6%, and LED backlight LCD TVs showed explosive growth.
He Zaihua, a senior researcher at China Investment Consulting, pointed out that the sharp decline in the price of LED backlight TVs in 2010 was a decisive factor in opening the market. Although in the field of mobile phone application, mass production of mobile phones overwhelming TV with absolute advantage, due to the large area of ​​TV panels, its future market capacity is also quite promising. Therefore, there is still enough room for development in the application of LED backlights in the TV field.
The penetration of LED backlights in the TV field is so fast not only because of the uniqueness of its technology, but also because of the rich marketing strategies of the merchants. Most of the sub-sectors in the environmental protection industry have higher social benefits than economic benefits, but the use of LED backlights in the TV field is developing in the same direction as social and economic benefits, which is more in line with the psychology of consumers and also for production. Businesses and distributors offer multiple concepts for product promotion.
According to the "2010-2015 China Semiconductor Lighting (LED) Industry Investment Analysis and Forecast Report" released by China Investment Consulting, LCD TVs using LED backlight technology can save more than 40% energy compared to ordinary LCDs. LED backlights are more conducive to manufacturing. The ultra-thin LCD TV can reduce the thickness of the TV to less than 1cm. In the first half of 2010, the domestic retail sales of LED TVs reached 925,000 units, especially in the second quarter, the scale increased more than doubled.
Zhang Yulin, research director of China Investment Consulting, pointed out that from the market situation, the decline in shipments of LED backlight TVs of some manufacturers in the third quarter was mainly due to the digest of CCFL stock TV, but with the arrival of December and the New Year holiday, the next market competition will It will become more and more fierce, and the market share of Taiwanese manufacturers will be diverted to see one or two. In the short-term observation, the pace of expansion of enterprises will be curbed by raw materials, but once the chip production period is buffered, LED backlight TVs will explode.
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