At present, the Android TV box industry's vague market direction leads to an endless stream of box derivative products, including: routing + boxes, karaoke + boxes, games + boxes, boxes + projection. Blindly developed projects are extremely serious. Before this year's SARFT rectification, the price wars, Android box, IPTV, OTT, DVB-CTS, DVBT2+OTT, live satellite broadcast, push treasure, and TV sticks were mixed. The market was extremely complicated and overcapacity began to appear in the second half of 2014. , leading to the exit of most companies.
After the SARFT rectification, the Android TV box ushered in a new market order, which is more conducive to the healthy development of the market.
Mian Jianghong, chief editor of the Digital China Market magazine, made an important speech. He pointed out that the Android box is an inevitable product of the Internet terminal and is changing the way people watch TV entertainment habits. The Android box does not compete with the stock of smart TVs in the incremental market. Android box With its unique market space, the Android box is an integrated platform for the TV and PC Internet resources. The Android box sells more than just hardware. Users don't just use it to watch TV. The personalized experience is the future of the Android box. With the continuous upgrading of the Android system, 4K, H265, Blu-ray, and numerous personalized application software will bring better terminal experience and visual enjoyment to users. It is expected that the 2015-2017 year will be the rapid growth of the Android box market, and the global demand for Android boxes will begin to enter the billion-dollar era. 4 nuclear master chip Android box will become the market mainstream products. However, competition among internal chip developers, motherboard program development companies, complete machine manufacturers, sales channels, foreign trade, and e-commerce in the industrial chain is continuously increasing, and raising the level of technology to ensure quality and after-sales service will be the key to the industry's competitive development.
The 5th Internet TV Box Industry Summit will be held in Shenzhen on May 16, 2015.
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