Website TV needs to meet user needs

From the end of the year to the end of the year, video sites have announced plans for next year's self-made programs, including a variety of high-quality inputs such as "Good Voice Youth Edition", "Big Brother", "Extraordinary Stories", and "Luxury". The video site declares that it is "weaning" and will soon be self-reliant.

Comments: From the perspective of the global market, there are not many TV programs with Internet properties. Video websites want to obtain programs that are closely integrated with their own characteristics. They still need to innovate. Otherwise, they will still introduce TV program models instead of video program models. Take Youku, a video site, as an example. Programs with higher overall clicks are mostly gossip and information-style gossips, such as “Big Run Incident” and “Love the Eight Diagrams Growth Association”. This kind of program contains a huge amount of information, allowing the audience to understand vast amounts of information in a simple and easy-to-understand manner within 5 minutes to 20 minutes. On the other video website iQiyi, the data are better "constellation chess talk" "entertainment fierce look back" and so on, these programs are consistent with the video site audience young, highly educated, fragmented viewing characteristics.

Video websites should better understand the characteristics of the user groups, analyze the topics they are interested in according to the user's habits, select programs for production, and then measure the user feedback and comments after reviewing the content, and fine-tune or re-edit the content to heighten the high Quality but not necessarily high quality programming.