Recently, Nuts announced the completion of 600 million yuan of D round of financing, led by Ali, with Junsheng Investment, Sanze Investment, 36Kr, Panshi Capital, GF Xinde, Beijing Dongzi and Other co-investors.
Further enhance the competitiveness of nuts
JMGO was established in 2011, focusing on the R&D and production of smart projection products. It has strong independent research and development capabilities and has obtained a number of patents. It is especially worth mentioning that, through years of unremitting exploration and technological research, when the industry is still relying on imported core components from abroad for assembly, JMGO has realized the completely independent design, independent research and development, and independent production of laser TV optics and lenses. Completely master the two core components of laser TV, break the foreign technology monopoly, and at the same time not lose to foreign imported products in terms of performance and other aspects. Under the premise of ensuring the technology, Nuts continues to launch cost-effective products. It is the super high cost performance that makes the nuts widely praised. In addition to technology and price, the channel layout of Nuts mobile phones is also very comprehensive. According to Jingbit, the current sales of Nuts mainly come from online, accounting for about 70%. Starting last year, Nuts are also expanding offline channels. According to official data, "Nuts has more than 1,000 offline stores, more than three times more than its peers, covering 31 provinces and cities across the country, and it will radiate more second- and third-tier cities and even towns in the future." In addition, it is reported that the Nut Company has also begun to expand overseas markets.
Nuts have been cultivating the industry for many years. Obviously, nuts have an absolute advantage over the same industry in terms of technology, price or channels. It can even be said to be the biggest advantage of nuts. In the fierce market competition, they can only continuously amplify themselves. Advantages can occupy more market share. According to Jingbit, the current round of financing obtained by Nuts will continue to be used for the research and development of laser TVs and the expansion of content and channel advantages. In addition, after the nuts received Ali’s investment this time, the two parties will also cooperate in technology and products. It is reported that the follow-up Ali will carry out in-depth cooperation with Nuts on AI technology, through the interconnection with Tmall Genie smart speakers, to achieve a greater range of home intelligence through voice control.
The investment in research and development can allow Nuts to master more core technologies, thereby ensuring that the products are super cost-effective; the investment in channels can bring more traffic to the nuts. After the investment of Alibaba, the nuts are no matter in research and development. Still, the channels can be expanded and enriched on the original basis, which also means that the competitiveness of nuts will be further enhanced.
Ali is optimistic about the laser TV market
In 2016, the size of the flagship product of TV manufacturers started at 55 inches, and in 2017 it has been upgraded to 65 inches. In the future, the mainstream size of home TVs may be larger sizes of 75 and 85 inches. The forward-looking report data shows that in 2017, 55-inch TVs accounted for the largest proportion of retail sales by size, with online retail sales accounting for 27.7%, and offline retail sales accounting for 30.7%. In the first quarter of 2018, the retail share of 55-inch TVs was 31.8%. In 2017, 32-50-inch TVs basically showed negative growth, while TVs above 55-inches grew rapidly, and the online growth rate of TVs above 65-inches reached 293.5%. The demand for large-size TVs has increased significantly. Obviously, large-size TVs have become a trend in household consumption.
But at present, the price of traditional large-size TVs is not enough for the people, and ordinary households cannot consume them. For example, Skyworth’s 100-inch LCD TV sells for as high as 188,888 yuan in Jingdong Mall, and the prices of other large-size TVs. It is almost the same as Skyworth, and high prices seem to have become synonymous with traditional large-size TVs. Compared with the higher price of traditional large-size TVs, laser TVs make up for the fatal flaw of the high price of traditional large-size TVs. Previously, most of the lasers launched by Nuts were between 10,000 and 30,000 yuan. Recently, JMGO launched the 100-inch large-screen JMGO U1 4K laser TV priced at 8,999 yuan, and the laser TV will be less than 10,000 yuan. Compared with traditional large-size TVs, JMGO laser TVs can meet consumers' demand for large screens within the affordability of mass consumption. To a certain extent, cost-effective laser TVs will disrupt or even replace traditional large-size TVs. A popular tool for large-size TVs.
The JMGO laser TV is not only affordable. The sales volume of the JMGO laser TV is beyond the reach of other TV brands. The S1 series laser TV launched in 2016 created a phenomenal daily sales of 2,200 units on Double Eleven that year. In January 2018, Tmall Superpin Japan and China JMGO SC laser TV sales accounted for 90% of the laser projection industry that day, and the JMGO S2 laser TV launched in May 2018 became a single product of laser TV during Tmall 618. Champion, the recently launched U1 4K laser TV set a historic record of 1,200 sets of reservations in one minute for the first launch.
Combining the above points of view, Jingbit believes that in addition to the huge market prospects of laser TVs, Alibaba's investment in Nuts has also taken a fancy to the strength of the nuts themselves in the laser TV market.
In the face of competition, nuts will be more confident
After gaining Ali's head and empowerment, the competitiveness of Nuts has been further improved. There is no doubt that the competition for Nuts is still fierce.
First of all, in terms of the projection business, domestic smart projection startups mostly started from the micro-projection business around 2014, and they have also formed two well-known startup brands such as JMGO and XGIMI. According to relevant industry information, the JMGO was more advanced in 2015, and it was overtaken by XGIMI in 2016. JMGO again took the lead in 2017. However, according to the information queried by Jingbit, the JMGO projector was overtaken by XGIMI again in the first half of this year. The JMGO this year In the first half of the year, the market share of projectors was 6.3%, and the market share of XGIMI was 10% in the first half.
In addition to fierce competition in the projector market, the laser TV market is also facing considerable competition. Since 2016, the laser TV business has risen, and the entrants include not only big technology companies such as Xiaomi and Baofeng, but also traditional home appliance manufacturers such as Hisense and Changhong. First of all, for technology companies represented by Xiaomi, in 2017 Xiaomi launched the first laser TV worth 99.99 million yuan, and chose to sell it in crowdfunding on the 4th. The crowdfunding started in just 2 hours. Reached 10 million yuan. As of the end of the crowdfunding (24 hours), the amount reached 20,537,946 yuan, and the crowdfunding progress reached 1027%! Many industry insiders have commented that the entry of Xiaomi Laser TV has accelerated the reshuffle of the entire industry; secondly, traditional TV companies such as Hisense are also competitor to the nuts. It is reported that in 2018, Suning and Hisense plan to open the whole country. More than 50 laser TV experience stores have accelerated the popularization of products. From January to April 2018, Hisense laser TV sales volume increased significantly. In the large-screen TV market of 80 inches and above, Hisense laser TV sales accounted for 42.32%, year-on-year An increase of 183.50%.
There is no doubt that nuts must enhance their product strength as soon as possible. Against this background, Ali's investment this time is particularly important for Nuts, and the correct use of this fund is largely related to the future development and direction of Nuts.
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