Cost-effective LED companies to decide the magic weapon

In 2014, major LED companies carried out market analysis on LED products, adjusted sales strategies, recruited and prepared to battle. Hemai optoelectronics market analysts analysis: high cost is not only the primary condition for consumers to choose products, but also become a magic weapon for LED companies to win.

From the consumer's point of view, the biggest market obstacle for LED lighting products is the price. If the price of LED lighting is reduced to a minimum, the LED market will be wider. At present, in the LED lighting industry, the price competition of major LED lighting products such as Qinshang and Philips is very fierce, and the price can become a competitive advantage among enterprises. A certain company took the lead in initiating a revolution in the price of LED lamps. A substantial price adjustment was made on some of its own LED T8 tubes. The price adjustment exceeded 20%, which made the LED industry stunned. However, the price of LED lighting products will not fall again. Very ridiculous, it is like, the price of the washing machine can not fall to the price of cabbage, the price of the car can not fall to the price of chopsticks, from a certain point of view, anything will have a price, from the development of the traditional lighting industry Look, in the next 1-2 years, there will be LED lighting companies or traditional lighting companies to define LED lighting products in a certain area.

However, the price can not be reduced and the quality can not be reduced. Some companies have even tried to win the market with price wars, and even do not hesitate to reduce the quality of their products. In 2013, the quality control department’s product surveys, LED quality door incidents burst frequently, and 23 batches were spot checked. In the sub-LED lighting fixtures, the inspections were unqualified for 17 batches, and the failure rate was as high as 73.9%. Blind pursuit of the lowest price, which is often very easy to completely ignore the quality, is equal to do three products, in front of this LED market, LED companies with cost-effective LED lighting products is the last and go Go further.