E-Book Brings $1 Billion U.S. Business Opportunities to Semiconductor Vendors

According to the latest forecast of the market research institution In-Stat, the e-reader market is expected to bring in $1 billion in business opportunities for global semiconductor suppliers in 2011; the agency estimates that it comes from Amazon. Shipments of eBook readers from companies such as Com, Barnes & Noble and Sony will grow from 12 million units in 2010 to 35 million units in 2014.

“E-book readers create new business opportunities for microprocessors and memory suppliers,” said Stephanie Ethier, senior analyst at In-Stat. “The average processor sales price is the smallest among our forecast periods,” There was only a decline of about 18% between 2014 and 2014.” She added that although the NAND flash memory capacity density has increased significantly, the flash memory unit value in the e-book reader is estimated to be within the same forecast period. Will attenuate 60%.

In-Stat predicts that the price of e-book readers will continue to decline before the end of 2010. A $99 model will be available during the Christmas shopping season. Overall, e-book readers will be available in 2010. The average selling price is 200 US dollars. The agency estimates that by 2014, global e-book reader shipments will reach 35 million units, while tablet shipments will reach 58 million units.