Recently, 10,000 yuan laser TVs have been unveiled. In 2017, only Xiaomi laser TVs were priced at 10,000 yuan. After that, Nuts followed up. Now XGIMI and Baofeng have released laser TVs worth about 10,000 yuan. And Hisense also released a 4K laser TV for 19,999 yuan. We must know that the price of 4K laser TVs in the past was more than 50,000 yuan, and the price cuts today are really huge.
Just cut the price? Behind the 10,000 yuan laser TV fight
Starting in 2018, the price of laser TVs has clearly entered a new stage, and the trend of being close to the people has become more and more obvious. Although everyone avoids talking about the price of the anti-light curtain, as far as the body is concerned, the price is also pleasant enough. Anti-light curtains are generally below 5,000 yuan, so if you configure a laser TV now, you can basically control the cost within 15,000 yuan.
XGIMI also launched a laser TV in the early ten thousand yuan
Such a laser TV can basically achieve a screen size of 100 inches. Obviously, it is impossible for an LCD TV to achieve 100 inches at a price of more than 10,000 yuan. The price/performance ratio of laser TVs is becoming higher and higher. In 2017, the sales of laser TVs nationwide were more than 60,000 units. It is expected that with the rationalization of laser TV prices in 2018, the sales of laser TVs will grow considerably.
Hisense 4K Laser TV
However, the appearance of this price is actually not good news for all brands. Since prices have basically dropped to the 10,000 yuan level, new brands have no price advantage. Therefore, it is necessary to compare the performance of brands, products, after-sales and systems. Obviously, the comprehensive competitiveness of a new brand does not occupy an advantage.
The author believes that the emergence of 10,000 yuan laser TV has accelerated the competition in the laser TV market. Although the scale of this market has not risen yet, the competition will become increasingly fierce. Some small brands, or brands with low voices, will encounter relatively severe competition in the future.
The laser TV is composed of a reflective ultra-short-throw projection host using a laser light source and a light-resistant screen of 100 inches or more. The projection host is usually equipped with a smart operating system, which can realize applications such as online large-screen movie viewing and games similar to a smart TV. We believe that laser TV is a solution product that integrates projection technology, light-resistant screen, sound system and intelligent system, and cannot be simply equated with projectors.
The installation of laser TV needs attention
However, laser TVs and projectors also have many common features, and there are two most common features. The first is that the anti-light effect is not good. The laser TV uses an anti-light curtain, which solves this problem to a certain extent. The second is that all need to be installed. The traditional projector needs to be hoisted, and the screen of the laser TV needs to be fixed.
The brightness problem of laser TV still plagues many consumers
Therefore, although the price of laser TVs is preferential, these two problems still make many people hesitate when buying laser TVs. The author believes that when solving the price problem of laser TVs, we must start with brightness and ease of installation and solve them thoroughly. Consumers’ worries, so as to truly activate the laser TV market.
And it is worth noting that the price of laser TVs has been reduced, but how is the brightness performance? How is the system optimized? How stable is the product? These all need to be verified by the market. If you can’t guarantee a high-quality user experience, only the price drops and sales go up, but the word-of-mouth will be very bad, which will actually hurt the laser TV market a lot.
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