In January this year, the world’s first IMAX VR Experience Center opened in Los Angeles. The IMAX Experience Center is well-designed and includes 14 "Futurism" experience rooms. According to IMAX, "the latest and best VR technology is equipped." Most of the experience rooms are equipped with the HTC Vive headlights, while others are equipped with the head Star VR built by Starbreeze and Acer. According to IMAX, from January to now, the experience center of the Los Angeles Experience Center has reached 15,000 people, with an average of 1,363 visitors per week to the experience center. When the author asked how IMAX defined the “experiencing tripsâ€, IMAX-related personnel stated that they were determined based on the number of votes sold for a single experience project. If a person experienced three different projects, it would be recorded three times. The IMAX VR content experience ticket price is 7-10 US dollars, which means that the total ticket sales of the IMAX Experience Center in the first few months reached 100,000 US dollars. It is clear that only the IMAX VR "soft release" is currently, IMAX's The cinema business is irrelevant. If it is associated with the cinema in the future, it will inevitably bring more passenger traffic. The HTC Vive and Star VR Headsets configured in the Experience Center, together with the exclusive handle and room-scale room type technical support, can bring players a lot of high-quality VR experience, such as Star Wars. Of course, high-quality experience and price are equal, and the average player needs about 1 US dollar per minute to experience. Next, IMAX will set up experience centers in California, New York, the United Kingdom, and Shanghai in the coming months. At the same time, it hopes to provide more video content. Yesterday, IMAX announced that it will cooperate with Warner Bros. The upcoming "Justice League" and "Neptune" will work together to create a more interactive, movie series VR experience. The final work is a game or a 360-degree live-action experience is still unknown. Currently, IMAX is focusing on creating a post-production experience, but I believe that in the near future, these new experiences will enter the experience center and be closely linked with the hit films.