U.S. Video Website Netflix Will Enter China to Acquire New Users

[Global Technology Reporter Wang Huan] According to “Nihon Keizai Shimbun” reported on April 26, the media was informed on the 25th that the US video site Netflix will enter China. Netflix will work with Baidu’s video subsidiary to enable viewers to watch original works produced by the company in China. Netflix hopes to speed up the fight for new users by tapping into the huge Chinese market. Data map A number of US media reported the above news. Netflix signed an authorization agreement with Baidu’s video site iQiyi. However, it is reported that the details of the terms of the agreement and other details have not been announced. Due to the rise of companies such as the US Amazon, which has vigorously developed video publishing services, competition in the industry has become increasingly fierce. Netflix faces a slowdown in user growth in the main US market and will aggressively expand users outside the United States. Netflix entered Canada in 2010 as an opportunity to start expanding overseas markets. Currently, it provides services in more than 190 countries and regions and covers almost the world. However, in the huge Chinese market, due to government restrictions and other factors, it has been unable to start providing services. Netflix’s global subscriber base recently exceeded 100 million people. Rich original works and active expansion of overseas markets have played a role.

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