According to data provided by Strategy Analytics, a market analysis agency headquartered in Boston, Apple iPhone sales reached $12.3 billion in the first quarter of 2011. Alex Spektor, senior analyst at Strategy Analytics, said: "This is the first time that Apple has surpassed Nokia." Nokia's handset sales this quarter were $9.4 billion.
The reason why Apple has become a veritable "mobile phone manufacturer" is that the iPhone's sales revenue in this quarter exceeds half of Apple's overall income (24.67 billion US dollars). This company, which has been known as a PC maker for producing Mac machines, has succeeded in the mobile phone manufacturing field for only four years. After the release of the first iPhone in 2007, Apple released only four products, and its sales have been far ahead in the smartphone market. If one considers that each of the four products is an upgraded version of the previous iPhone, it can be said that Apple beat Nokia and other handset manufacturers with a mobile phone - even though the latter tried to introduce mobile phones targeting market segments to cater to Every user's needs.
"It is Apple's ecosystem of hardware, software and services that made the iPhone popular and profitable," said Neil Mawston, director of Strategy Analytics. Apple insists on controlling everything from the operating system to the hardware design, which makes the iPhone always get higher performance and better looking appearance than other mobile phones. In addition, it opened up the API (application programming interface) and released the App Store platform, bringing all program developers to the platform and developing interesting or disruptive applications.
Nokia, the second-largest sales company, still has a significant number of shipments, exceeding 100 million units, of which 24 million are smart phones. Apple only sold 18.65 million iPhones. Strategy Analytics reports that Nokia's price is much lower than that of Apple, and the average price of each mobile phone is 87 US dollars. Out of caution, Apple did not provide its own mobile phone carrier price to Strategy Analytics, but it is estimated that the average price of the Apple iPhone is US$638. The reason why consumers buy their hands is that their prices are lower, mainly because the operators tied up with them have given subsidies.
However, Strategy Analytics predicts that in the future, Apple's number one seat will not last long. By the end of 2011, sales of mobile phones with the Google Android operating system will exceed Apple’s sales. Google's Android supports developers like APP's iOS development. The difference is that it is an open source operating system, HTC, LG and other mainstream mobile phone manufacturers are trying to win more with mobile phones installed Android system Smartphone market share.
As for Nokia, it chose Microsoft's Windows Phone 7 operating system several months ago as its comrade in the smart phone market. For a long time in the next few years, it was only for the mobile phone industry's first throne competition.
Future competition hardware in the mobile phone world Undoubtedly, every manufacturer tries to give customers the best hardware at the best cost. However, they will be interested in watching the competition between component manufacturers. For example, Intel, the chip maker, now has to stifle with Qualcomm. These similar competitions will undoubtedly increase the performance of mobile phone hardware and reduce the price rapidly.
Operating systems use operating systems to divide the camp, and handset makers have already stood on their own. Most of them joined the Android camp, and Nokia joined the Windows Phone 7 camp. Whether they succeed or not depends more or less on the subsequent development of these types of operating systems. But now it seems that the protagonists of future competition are Apple's iOS system and Google's Android system. Microsoft's Windows Phone 7, HP's Web OS, does not appear to have much out of place.
Rich application store applications will win the favor of mobile phone users, who do not want their mobile phones to have more fun or useful programs. Developers are now more willing to develop programs for Apple's iOS and Google's Android operating system. Developers who support the rest of the operating system are really embarrassed. More developers still prefer to develop on the iPhone, and then get a platform for transplanting to Android after success, so at this point, the iPhone will have a bigger advantage than the Android phone.
Designing Apple has proven that good design can make consumers crazy. Apple instilled the concept of a mobile phone as a fashion consumer product to consumers. Therefore, in order to prevent consumers from turning a blind eye, mobile phone manufacturers must find fashion elements for their products.
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