"Hong Kong Television" held its opening ceremony recently. Chairman Wang Weijie announced that "Hong Kong Television" was formally launched. In just 7 hours, 250,000 users watched the episode. The launch of “Hong Kong TV†broke the dominance of TVB. Wang Weijie said that in the future, he will respond to market reactions, adjust the direction of development and the rhythm of the content, and prepare for the opening of new television shows and new programs as soon as possible in February of next year.
"Kiddo" king of Wikiman
The name Wang Weijie is almost unknown in Hong Kong. In the 1990s, Wang Weizhi started from scratch to establish City Telecom, which broke the monopoly of Hong Kong Telecom’s long-distance telephone service in the Hong Kong market. He then set up Hong Kong Broadband to challenge Hong Kong’s “Little Chao†Li Zejun PCCW Online Banking position.
In 2009, Wang Weiyi left the telecommunications industry and reorganized the city telecommunications network into a Hong Kong television network to compete in the Hong Kong television market. In marketing strategies and marketing techniques, he is known for his unconventional, creative and adversity. In recent years, he has inspired a large number of Hong Kong people to expand their contribution to the Hong Kong television industry.
Hong Kong's largest TV broadcaster
In Hong Kong, there are a wide variety of Hong Kong plays on TV and on the Internet. Fashion, urban and historical costumes are all well-packaged and produced. You may think that there are no 10 or 8 TV stations in Hong Kong. In fact, TV stations that ordinary people in Hong Kong can see are only TVB and ATV, and TVB is the main one.
For a TVB TV station with many years of experience, the number of TV dramas produced in recent years has fallen and many critics have been criticized.
Last year, it was reported that the SAR Government would release the good news of free TV licenses once again, making TV fans ecstatic. However, the result was counterproductive. Hong Kong Television (HKTV), which is most expected by the people of Hong Kong, was not granted a license. Its leader, "The Devil" Wang Weijie, lived up to expectations, and finally opened Hong Kong's first network television station in the form of "network streaming."
The license has no choice but to go online
From November 19th, Hong Kong viewers have added one more choice - "Hong Kong Television (HKTV)".
Wang Weiyi has been applying for a free TV license since December 2009. In the past five years, he has finally overcome all difficulties and provided viewers with an unlicensed form to watch TV on the Internet. The development of "Hong Kong TV" was a devious and bizarre development. It had been bizarre about any classical TV series: it did not get a free TV license, caused Hong Kong TV supporters to protest and watched thousands of people; it acquired mobile TV licenses and was inconsistent with its intention to change the broadcasting system. Broadcasting regulations were stopped and so on. Finally, on November 19, Hong Kong Vision really started. This day is not only the day when the traditional free terrestrial television broadcasting leader, Hong Kong TVB celebrates its 48th anniversary, but also the history of Hong Kong TV, which has experienced numerous twists and turns, and finally opened with OTT (OvertheTop, network streaming). time.
Start 7 hours, 250,000 people watch
Wang Weijie has repeatedly stressed that the audience dominates. "This is not a slogan. We try to decide everything for Hong Kong people. We are determined to build a TV station with public opinion."
Wang Weiwei said earlier that there will be 250,000 people watching the first day of broadcasting on the first 7 hours. The number of viewers watching TV through smart TVs and downloading APPs was 330,000 and 670,000 respectively, that is, a total of 1 million devices can watch programs. There are currently 30 advertisers. He said that there are currently more than 1,100 hours of programming. In the future, they will look at the market response, adjust the direction of development and program content, and prepare to start shooting new TV shows and programs as soon as next February.
The first hit of the opening drama was the "curse leader" chosen by the Hong Kong audience on a one-person-one-one-on-one basis. The "election" starring the Malaysian actress Li Xinjie was the star.
Strong Teaming with Tencent Video
According to the person in charge of the "Hong Kong Television" Corporate Communications Department, "Hong Kong Television" has produced 17 sets of self-made dramas. Tencent Video has exclusive rights to play these plays in the Mainland. The 17 episodes are rich in variety, from alertness, science fiction, love, family ethics, to fresh youth idol dramas, musicals, children's plays, and social reality dramas. In the star lineup, there are more full-fledged acting actors such as Huang Rihua, Lin Wenlong, Tang Ning, Zhang Kezhen, Xia Yu, and Bao Qijing. Cooperating with Hong Kong TV will undoubtedly enrich the copyright content of Tencent videos and bring new visual enjoyment to fans. These self-produced plays include: "Election Campaign", "The Police Line", "I Love You Again," "Fire Guide News Line," "The Next Life Is Not Hong Kong," "Open Brain Detective," and "My Mom and Daddy Black." Rose etc.
Streaming Technology First in Hong Kong
Hong Kong's programming and broadcast formats are similar to traditional free TV stations. At 6 am on the day of the opening of Hong Kong, two sets of opening dramas, "Selected Wars" and "Police Lines," were uploaded to provide on-demand service to the audience. This is the same as the traditional television station that first made a television debut and then uploaded it to the on-demand platform.
Hong Kong TV's free TV service is divided into two kinds: live broadcasting and on-demand broadcasting. The former just likes to turn on the tumbler of the TV at ordinary times; the latter allows the user to decide when to order on-demand. After that, the audience can also replay on the big screen through the live channel.
Although IPTV will reach a low profit of 500,000 people, the appearance of “Hong Kong Television†is indeed a great change in consumption and cultural ecology. The choice of the opening method, the drama, and the choice of the so-called prime time are all Consistent with the characteristics of online culture and high interactivity, the consumer’s choice of rights dominates. The episodes and their production of cultural consumables are immediately visible. The speed of information and reaction is not the same as that of free TV.
Profit model comparable to BBC
Internationally, the only reference is the iBlayer's free television platform, iPlayer. This network platform developed by the BBC is mainly broadcast on the Internet and mobile phones and contains BBC television programs. They are the leaders of Internet TV in the UK and have high click-through rates. Past data shows that the peak of the audience is from 7am to 9pm and 6am to 9pm. The mobile platform is almost Mainstream, as long as the British users can watch for free.
Its most similarity with Hong Kong TV is the characteristics of its online broadcast entertainment program. It is worth noting that iPlayer has developed for nearly 10 years. Although the click rate is not bad, it still has not been balanced because the BBC is a public company. The organization has a strong and diversified production department. International news information has a strong traditional platform and a world distribution network to stabilize the situation. However, during the past five years, the BBC has been laying off employees and tightening budgets. The iPlayer model also has heavy financial pressure.
Wikipedia has always insisted on creative leadership. Preparations and productions are also based on the quality of British dramas and American dramas. The good start of "Hong Kong Television" is both an opportunity and a worry. It is the main episode of the episode. It truly corresponds to the characteristics of the Chinese audience who love the drama, but whether its local performance has entered the Greater China Stadium is still unknown. The true rivals are not the viewers of the big TVB, but the users of the mobile TVs in Japan, Taiwan and South Korea. How big is this? The average number of 500,000 people is not enough.
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