[PConline Review] wrote an article a few days ago in the video industry in 2016 to describe what you would choose. The article in the article is about the video industry’s worst incidents in 2016. In the blink of an eye in 2017, it’s been more than half a month. This year has just begun. The first month of video has been released by manufacturers with a big wave of new products. It is the Japanese CP+ exhibition. There will certainly be a second wave of new products. Then the image circle in spring will be considered as full. Is this year's video routinely updated as in previous years? Let's predict it now.
2016 Tragedy Doesn’t Repeat This Year’s Video Circle There are These New Trends
The video industry has been saddening for the past few years. Sales have been severely impacted by the mobile phone's camera function. It is estimated that it can no longer be as brilliant as in the past. Last year’s earthquake in Japan caused more than half of the video industry to be paralyzed. It is difficult to produce both existing products and new products. Many people use the situation to describe the video industry. However, the imaging industry is not a sunset industry. At least there is no new device that can replace this type of instrument that outputs high-quality photos. Only the imaging industry will inevitably face a shrinking scale, and the camera will also become a professional device away from the mass consumer market.
Camera shipments in recent three years
In the new year, all walks of life are seeking development. The imaging industry is no exception. Of course, it is difficult to reverse the trend. In the following days, video manufacturers will mainly produce professional shooting devices. The new industry will naturally also drive the imaging industry toward new demand points. Some of the most likely changes this year, let us predict the following.
1, continue to increase prices
There is no doubt that one of the phenomena that led to the strange phenomenon in 2016 is the increase in camera prices, the decline in sales volume, and the fact that the price increase is also being forced, but the trend of this price increase is not limited to 2016. It is very likely that this will continue in 2017. trend. In the case of a poor economy as a whole, both material costs and labor costs are increasing. It is hard to imagine that this year's imaging equipment production will become even more economical. As manufacturers' expenses increase, the natural price will eventually rise.
Last year, major manufacturers repeatedly raised retail prices
In addition to the increase in cost will lead to price increases, the camera positioning is also one of the factors of price increases, after the original card camera was replaced by a mobile phone, the corresponding price segment no new product fills in the blank, resulting in the current cheapest camera is also higher than the previous price is not Less, for consumers, the camera is an overall price increase. And this situation may become more prominent in the future, because the camera will gradually become a product to be purchased by high-end users. Low-end product manufacturers will gradually give up and no longer invest in research and development, and eventually the camera price will increase.
2, more and more high-end
As has been said above, the camera takes the high-end route. To a large extent, the low-end products cannot compete with mobile phones. Since the production of low-end products does not eat meat, it is natural to cater to the needs of camera users and introduce products that are more grounded. So what is a grounded gas product? It is photographers, reporters, and advertisers who can afford high prices, but have strict requirements on equipment performance.
The frequency of flagship cameras is constantly increasing, and new high-end products will be the norm.
Nikon did not publish many new products last year, but it updated the flagship SLR D5 at the beginning of the year. On the one hand, 2016 was the Olympic year and it was necessary to compete for the Olympic sports reporter's market. On the other hand, the professional market was a must-see for SLR manufacturers. No matter if it is from the perspective of profitability or the establishment of a brand image, it is necessary to update the flagship product.
Hasselblad entry medium format without anti-camera X1D
Hasselblad launched an entry-level medium format camera last year. Hasselblad, which does not exceed 100,000 yuan, caused a sensation in the industry. Then in January of this year, Fujifilm officially released its first medium-format digital reflex camera GFX 50S. This is the first time that consumer camera manufacturers are involved in the mid-range format, which means that medium-format cameras have begun to enter the general consumer's line of sight.
Fuji released in January the medium format anti-glare GFX 50S
Medium format cameras are often sold for $2,300,000. They are only professional photographers' shooting equipment. Most ordinary consumers do not know these cameras, and they only feel that they are silly. Both the Hasselblad X1D and the Fuji GFX 50S adopt no-reverse structure, so that the body is more miniaturized, and it is close to the ordinary camera in terms of appearance and usage control, which is intended to attract competent consumers to use better imaging. Camera. All these indicate that the camera is being advanced, and the future camera users will also lead users in professional fields. The distance from the average consumer is increasing.
Upcoming high-end SLR camera Pentax KP
Dragon's upcoming SP 70-200mm F2.8 VC lens
Many new products that can be expected this year, Canon 6D Mark II, Sony medium format camera, Tamron SP series camera, Sigma ART series lens and Pentax KP SLR cameras, etc., these highly anticipated heavyweight new products are all price positioning above 5,000 The product. As the positioning of the camera becomes higher, the acceptance range of the price of the consumer to the camera is also increasing, which is also an important factor in pushing the camera to a higher position.
3, the camera is the future
Aerial photography has been very popular these past few years. Nowadays, personal drone equipment is popular. UAVs are miniaturized as much as possible. Folding drones have seen an explosive growth in the past year. Many drone manufacturers have launched foldable models. Drones, such drones have the advantage of being light and easy to carry, so the market is very popular. The popularity of personal drones has made aerial photography, a seemingly mystery, a household name.
Folding UAVs become the hottest choice for personal aerial photography
However, aerial photography is a professionally-acquisition shooting technique. It is often used in the filming of movies. Those who pursue aerial photography materials are often professionals engaged in film and television related industries. The requirements of these users for drones are not only photographed but also required to be well photographed. High-end and even custom-made drones meet the demand for productivity.
The film and television industry has high requirements for hagnp aerial photography, consumer-grade drones are difficult to meet the requirements
Blackmagic launched an integrated aerial camera
Canon ME200S Integrated Camera
Whether it is a drone maker or an image maker, they all try to improve the shooting quality as far as possible. Compared with ordinary shooting equipment, the drone aerial shooting device has more special requirements. In addition to excellent shooting quality, it also requires compact and lightweight, the body is sturdy and durable, and there are few separate components to prevent flying in the air. Falling off during the process. So whether it is a drone's own camera or plug-in shooting equipment, all in the direction of integration and as much as possible to simplify the development of the fuselage. Last year more integrated camera equipment was developed.
Dajiang M600+ Hasselblad A5D
In addition to imaging companies working on the development of such aerial photography equipment, drone manufacturer Dajiang also started to acquire Hasselblad, a veteran camera manufacturer. Last year, it collaborated on the launch of medium-format aerial photography equipment. In the future, it will be used on customized drones. Have more achievements. It can be said that regardless of what the general consumer expects of drones. Equipment manufacturers will still work harder on shooting quality. In the future, image manufacturers will also consider the characteristics of aerial photography of unmanned airborne cameras.
4, alternative shooting became a major trend
Most of the information in the world is composed of text, pictures, and dynamic films. Pictures and dynamic films and television are areas of the video industry. In the past, information was mostly flat pictures. In the process of rapid growth of the Internet, video transmission has become a very popular means. Everyone wants to have an immersive feeling while acquiring information. So today is gradually entering another realm, and a new era of information is coming.
Hot AR game pokemon go
VR virtual reality has served games for a long time in the past. In order to allow the game player to better experience the fun of the game, into the world of the game. Last year's global pokemon go combined reality with games to achieve AR (enhanced reality) technology in the gaming arena. These technologies are rare in other fields. And the image industry is more than a kind of feeling, but just last year, panoramic photography has gradually become a popular display.
Panorama shooting is performed by recording the 360-degree image of the shooting point and can display continuous and seamless image effects on VR glasses or ordinary display devices. After putting on VR glasses, you can switch the screen in real time through gravity sensing as if you were looking at a real image. This method of shooting was already in existence long ago, but it was very troublesome to shoot at that time. It required a combination of multiple cameras, or a camera to shoot in multiple angles, and finally synthesized a panoramic picture through a computer.
Dual super-wide-angle panoramic camera becomes a trend
Now with a set of two super-wide-angle panoramic cameras, panoramic shots can be taken at once without post synthesis. The panoramic camera will synthesize two super-wide-angle photos in-camera, and the images of the stitching positions are also synthesized very well. It is not easy to see the processing marks. In 2016, the number of such panoramic cameras launched soared, and the price is not expensive. It is obviously intended to be popular in the consumer market.
Panoramic photography is indeed a future trend. However, in the field of VR virtual reality, no matter whether it is equipment or soft support, it is still not enough. As a device for recording VR material, panoramic camera is still in its infancy, and it needs to be widely used. It will take a few moments to wait, and this new area of ​​imaging will have a lot to tap, and it is expected to become the pillar of the future imaging industry.
Conclusion: The image industry in 2017 will still be down compared to the past few years, but the new development areas of many images also point to a way out for manufacturers. It is difficult for professional tools for pure picture and video recording to obtain the market from the mass consumers. However, in combination with some new industry applications, image products have the opportunity to regain the public's recognition and become portable digital equipment.
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