On September 7th, Hisense announced that its Internet TV activation users exceeded 21 million. At the same time, it announced that its Haishi Yun company was renamed "Juhao Technology Co., Ltd.". “Ji-Lian†will be operated independently by the new company as an independent brand. The platform that focuses on providing large-screen video content services will no longer be confined to serving Hisense TV and has begun to provide services to third-party manufacturers and brands.
User growth speeds up the overseas market is being laid out
According to reports, since the release of Hisense Internet TV in 2012, as of June 15, 2015, the number of Internet TV-enabled users exceeded 10 million for the first time, while the number of users yesterday has reached 21 million, indicating a significant increase in the number of users. In addition, compared with 10 million users in 2015, the number of daily active users increased from 403 million to 9.43 million. The per capita daily online time increased from 180 minutes to 288 minutes, and the user's activity was also improved.
At the same time, the data provided by Hisense shows that one out of every five Internet TV users in China is Hisense. Among the 21 million users of the "Good-looking," 17.81 million domestic users and 3.19 million overseas. The top five Internet TV users in China are: Beijing, Tianjin, Qingdao, Shanghai and Chongqing. The top five regions in overseas markets are North America, Latin America, Europe, Australia, and Asia Pacific.
Focus on video, education, games, shopping services
It is understood that Hisense has stated that its Internet TV platform currently focuses on video, education, games and shopping. The data shows that “on-demand†is the most rigid demand for users to use Internet TV, and on-demand broadcasting accounts for more than 68% of the time users watch videos. Video content is also evolving into three major trends: synchronization, quality, and segmentation. At present, "Ji-Lian-Ling" has brought together video resources such as Tencent Video, iQiyi, Hua-Dian, iCNTV, and You Peng Pro.
The education platform “Gathering Scholarship†gathered 83% of the special senior teachers and 97.2% of the key first-line teachers, covering the needs of the seven preschool, elementary school, junior high school, high school, English, interest, and career groups. It also covers All terminals such as TVs, mobile phones, and PADs have become a multi-screen learning service platform that is suitable for all family members.
The “Gathering Games†game platform has already included 8.6 million active big-screen gamers. The number of paying users has increased by 22 times from the initial period, and daily active users have increased by 445.2% compared with the same period of last year. The shopping platform “Enjoy†is a collection of professional home TV shopping merchandise resources. At present, it has introduced TV shopping channels such as Global Shopping, Oriental CJ, Lifestyle Shopping, Home Shopping, and Hailai Yunshi, enabling 24-hour video carousel and On demand shopping.
Users can customize personalized boot interface
It is reported that boot-up advertising is one of the important channels for the commercialization of Internet TV companies. It is also one of the problems that users have criticized. For this contradiction, Hisense stated: "Advertising is not the ultimate goal, and ultimately it is to provide users with differentiated services." It will officially launch a "user-to-person screen-to-screen" campaign today. Users can send videos or screens to customize the startup video of their own TVs. This is the starting point for Hisense's single-user operation.
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