Driven by current national policies, the intelligent upgrade of manufacturing industries has opened up a broader development space for automation equipment manufacturers. In this process, more and more motion control companies have engaged in in-depth docking with the market in the research and development of products, and developed customized products for the industry, thus creating a brand-new “Blue Ocean†market for the company. However, the specific needs of different application areas vary. Some application industries already have their own standards for product use. Motion control companies must strictly comply with the requirements from design, R&D, testing, and production. These are all for enterprises. Not a small challenge. In order to meet the application requirements of different industries, when choosing to follow the custom development route of the industry, how should the company do a good job of investing in technology research and development, especially the research and development of original technologies; how to discover and master the use requirements of the terminal market in a timely manner; how to use customization Solutions, to enhance the company's brand influence, etc., these are all worthy of attention.
1. B&R Industrial Automation (China) Co., Ltd.
At present, some automated companies are developing industry solutions based on common hardware and software platforms. After market demand stabilizes to a certain scale, customized hardware and software solutions will be introduced. For a market with a certain scale or rapid growth, it is necessary for the servo/motion control manufacturers to follow the industry customization route, so that they can be more professional and close to the needs of customers, and fully consider the user's use environment and habits. At the same time, general-purpose products usually contain software and hardware modules that are not needed by the target industry. Customized products, by optimizing hardware and software, reducing modules that cannot be used, and adding professional modules of different grades, can meet different levels of customer requirements. Better and easier for customers to accept. With the help of professional and customized product solutions, it is easier to obtain the trust of customers. The implementation time of the project is shorter and fewer problems are encountered. It also helps companies establish a good brand image in the user market.
From the market situation, when manufacturers develop customized industrial solutions, the main challenges are only local expertise, lack of understanding of the entire system requirements and off-the-shelf hardware and software solutions; another difficulty is that the market has not grown to a certain scale. It is uneconomical for input and output to take some time to cultivate the market. Taking an all-electric injection molding stage as an example, servo motion control manufacturers are passive in the process of hydraulic to electric injection molding technology upgrade. There is no support for injection molding machine control plan manufacturers and injection molding machine manufacturers. Servo motion control manufacturers cannot independently complete products. Customization. And users have hydraulic injection molding machine as a reference, all-electric injection molding machine must have obvious advantages and no obvious short board, users are willing to buy a more expensive all-electric injection molding machine. In addition, the user also needs to consider whether to choose a hydraulic injection molding machine or an electric injection molding machine from the perspective of long-term use. This market growth process is slower than originally thought.
To effectively develop transport control products or solutions that meet the needs of users in specific industries, we should start by addressing the following issues:
(1) Standardization function and interface: If the customization part has a high degree of standardization of functions and is easy to interface with other parts of the system, customization will be easier to promote. For example, the servo pump used in injection molding or blow molding machine, this type of product solves the original solution of variable pump + fixed speed motor because it is more energy-efficient and is favored by customers. If the servo-motor-controlled servo pump and the original variable pump + constant-speed motor scheme have a reliable compatible interface, they will be more effective when they are promoted and quickly open up the situation.
(2) Control of reasonable cost performance: If the customized solution is more cost-effective than the original universal product solution, it has the potential for rapid promotion. For example, LinMot motor, used to complete the capping of cans, can greatly simplify the original mechanical design, improve the control speed, accuracy, smoothness, maintainability is better, but due to price factors in domestic applications is not very common, only High-end machine appears.
(3) Adequate market support: Customized products are generally increased or decreased on the basis of standardized products, or they can be used as a starting point to provide a revolutionary solution. These require additional investment in research and development, and require special manufacturing processes in production. If the production line is not large enough, it will not be able to cover R&D costs in a timely manner, and it will also lose the incentive for continuous improvement and upgrading. Therefore, companies need to select markets that have sufficient support for development.
2. Delta Group-Zonda Electric Motion Control Product Development
With the formulation and introduction of strategic plans such as Industry 4.0 and “Made in China 2025â€, the domestic manufacturing industry has ushered in a critical period of transformation and upgrading. At the same time, this transformation and upgrading also applies to servo and motion control products and solutions. Performance puts forward higher requirements.
On the whole, the current competition in the domestic servo and motion control market has gradually moved from purely functional and satisfying competition to competition in the development of performance and system integration solutions. In the early days, there was a market that could be used, but in today's market, customers are not only satisfied with the basic functional requirements of the product, but also the demand for high-performance products. For example, the accuracy of servos is getting higher and higher, and the response is increasing. The faster, the motion control also develops from single-axis positioning, constant-speed control to multi-axis synchronization, and networked control.
In the current situation where the overall environment is dull and competition is fiercer, companies must constantly think of the difficulties they face in order to continuously expand the market share of their products. This requires companies to be able to continue to tap the actual needs of the industry segmentation market, thereby introducing more targeted products and solutions that can meet the market demand. Due to the large number of suppliers in the current market, customers are increasingly diversified when selecting products. How can we provide targeted product solutions for customers? From the past passively selected by customers to the initiative to provide customers with high-performance, high adaptability The products and solutions have become one of the key elements for the success of the product in the market.
In the process of enterprise development, Delta has always paid attention to accumulating application experience in various industries and grasping the rich industry Know-How technology. At present, for many specific industries and specific application processes, Delta can provide more targeted and more capable application programs that meet customer needs. In addition, it focuses on key industries such as machine tools, electronics manufacturing and robotics. Delta also based its actual needs on the market. R&D has introduced a variety of products and solutions to help customers significantly shorten the development cycle of their equipment in order to meet customer demand for product functionality and performance, and thus to take advantage of the market faster.
In the development of servo and motion control industry solutions, we believe that the following three aspects should be given special attention:
The first is to focus on system performance improvement. In today's society, people's needs are more diversified, and the manufacturing industry needs more flexible and efficient production lines to control costs more reasonably. Therefore, when developing solutions, hardware optimization, software functions, user-friendly interface, and system protection level should be considered. Customers use habits and other links to improve overall system performance in a comprehensive manner, helping users achieve energy-saving control of equipment and comprehensive improvement of production efficiency.
The second is to pay attention to the openness of the solution, so that end users can easily integrate the solution into the production line, and they can also develop their own technologies and solutions or do the second or more on the basis of the Delta solution. More development.
The third is to focus on the accumulation and improvement of the production process. The ultimate goal of the R&D of products and solutions is to be able to be accepted by the market and accepted by customers. Only products and solutions that meet the needs of customers' production processes can gain customer and market recognition. This requires that servo and motion control manufacturers must pay attention to the accumulation of customers and industrial production processes, and mastering the rich process knowledge of the industry is an important factor in the continuous development of Delta servo and motion control products in the market.
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