Leading immersive movie virtual reality experience maker and publisher Jaunt attended the 2016 World Mobile Congress - Shanghai (MWC Shanghai 2016). Jaunt's Chief Technology Officer, Founder and Interim CEO Arthur van Hoff was invited to give a speech at the Virtual Reality Summit "Returning Content - Designing an Unexpected Experience."
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On May 31 this year, Jaunt joined hands with SMG and the Chinese Cultural Industry Investment Fund (CMC) to establish China's first VR joint venture, Jaunt China. Currently, Jaunt China has officially launched and will produce and produce high quality professional VR content in China and target a global audience.
Jaunt China will leverage Jaunt's proven end-to-end VR solutions and SMG and CMC's rich content pool to create VR experiences covering travel, adventure, documentary, music and sports. The earliest projects included Shanghai virtual tour and the music of the idol group SNH48. Jaunt China will further collaborate with other brands, creative and content partners in Asia.
Arthur van Hoff, Chief Technology Officer, Founder and Interim CEO of Jaunt: "VR is still in its early stages, and we need to let end users really experience VR. China has huge market potential and we are very excited to be with SMG and CMC. Cooperation, becoming the first US company to offer a comprehensive end-to-end VR production and distribution platform in China. With the establishment of Jaunt China, we believe it will be able to meet the demand for quality VR content from a rapidly growing audience worldwide."
Jaunt China currently uses Jaunt ONE cameras to create content, and Jaunt ONE is the first professional-grade VR camera designed for VR professionals. The content can be compressed and processed through Jaunt's professional cloud rendering channel, Jaunt Cloud Services (JCS), which is currently running in China via AWS, providing rendering and processing support.
In addition to investing in Jaunt China, SMG will also invest in Jaunt America to meet the unprecedented global demand for VR content.
Jaunt's proven, end-to-end VR solution has become the number one choice for some of the world's most iconic brands and creative companies. Recently, Jaunt collaborated with Paul McCartney to produce a six-episode documentary and produced original content for the Major League Baseball Hall of Fame tour.
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