[Views on the wall] music as cool send a thousand Yuan machine map together what?

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From the big trend, the dependence on the Thousand Yuan Machine and the cost-effectiveness cannot be long, and the mid-to-high end market is the future. Nowadays, the era of consumption upgrade has come. Consumer demand for smart phones has also begun to move toward the mid-to-high end market.

According to the latest Nielsen smart device share monitoring platform, China's consumer upgrade trend further boosts consumer demand for high-end and mid-range handsets. The latest data of the platform shows that in the first half of 2016, the overall share of medium and high-end smart phones (more than RMB 2,000) has reached 47.59%, an increase of nearly 4.38% year-on-year. The overall share of mid-to-low-end smartphones (1000-1999 metafile models) fell 1.17% year-on-year, and the overall share of models under 1,000 yuan fell by as much as 3.21%.

Another market research company GFK data also supports this trend. GFK's retail monitoring data on China's mobile phone market in the first half of this year shows that the growth rate of the thousand yuan machine market has begun to slow down, and the growth of mid-high-end market has exploded. The data shows that the sales volume in the price range of 2500~3000 yuan has increased by 111%, the sales volume in the price range of 3000~4000 yuan has increased by 70%, and the increase in the market with a new user base with a larger user base is 47%. This trend is not good news for LeTV, which depends on thousands of machines and cost-effective sales. Thousand yuan machine, cost-effective label curing, but also its future into the mid-high-end market obstacles, the current millet dilemma can be seen as a lesson in cost-effective approach.

V. Cooperative New Products or Thousand Yuan Machines, LeTV Requires Growth

Of course, the actual situation of the manufacturers and the market trend, the manufacturers must know more clearly than we know, all of the above, LeTV, Cool may not be ignorant. However, the Cool1 smartphone released at the 816 conference still continues the Le LiTV product's consistent marketing strategy, stimulating consumer demand for products with a price/performance ratio. This kind of strategy has both its helplessness in the current smart phone market and its accurate grasp of the preferences of the capital market.

For capital, relative to profit, it is more important to represent the growth rate of future development potential. Capital can tolerate unprofitability for a period of time, but it is unbearable that the growth rate is slowing down or not growing. The logic of capital is that cakes are bigger and bigger, and how can they be divided into groups? From the perspective of the current layout of LeTV, it can be said that in the next game, and the user base is the key to affect the size of the game to win. Therefore, it may not be whether products can be profitable and whether they can enter the mid-to-high end, but whether their products will promote the growth of sales growth and promote the accumulation of user bases.

PS: Speaking off topic

All the world’s encounters are long-awaited reunions. However, all the world’s rumours have become the prelude to the eventual finalization. Only the melons are deeply immersed. This point, in this year, LeTV and Coolpad’s shareholding changes, personnel changes are even more incisive. Every time Cool’s rumor has magically become a reality. In the cool music Leica 816 conference, the old Luo unexpectedly appeared on the scene of the conference, and then on the microblogging, it came out, "There is a Niubi high-end brand will join the Levision, implied that the hammer may join LeTV. Time, do you want to be happy and cool?

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