[PConline News] Looking at the current flat-panel market, it is not difficult to find that many TVs are equipped with 3D functions. Indeed, 3D has become the mainstream configuration of flat-panel TVs. 3D display must solve the problem of ghosting, and the advantages of high dynamic resolution of plasma TVs provide even the best platform for 3D development. In the face of the fact that LCD now occupies more than half of the market, whether plasma can achieve “salty with 3D†What about fish?
Analyze whether plasma can turn over with 3D salted fish
Plasma TV expansion
Due to the rapid decline in costs, in the global competition of large-size flat-panel TVs in 2009, LCD TVs clearly took the upper hand. Pioneer, Hitachi and other plasma panel giants have withdrawn, and the plasma camp has become passive. However, after a brief adjustment, with the breakthrough of new technologies such as Panasonic, Changhong, and other giants in new technologies such as 3D, full HD, and ultra-thin, global plasma TV shipments began to recover significantly in the third quarter of 2009, and the LCD panel began to exceed demand in 2010. It gave the plasma panel giants the opportunity to expand.
Panasonic Plasma Panel Factory
The expansion of plasma panel giants is obviously related to the changes in the industry environment. From the third quarter of 2009, the global plasma TV shipments began to show a clear recovery. The latest data from Displaysearch shows that the compound annual growth rate of global plasma TVs in 2009 reached 11.2%, while the Chinese compound market growth rate reached 23%, by the end of 2011 global plasma TV sales is expected to reach 26.2 million units, while the Chinese market exceeded 3.7 million units.
It is expected that the industry's growth rate of plasma for the first time exceeds that of LCD in 2011.
“The popularity of 3D TV has indeed given tremendous opportunities to domestic companies that produce plasma screens. According to an investigation agency’s forecast, in 2011, the domestic retail volume of flat-panel TVs will reach 41.06 million, of which the domestic retail volume of LCD TVs will reach 3816. Million units, while the plasma TV market is expected to exceed 2.9 million units in retail sales, with an industry growth rate of over 31%, while the growth rate of LCD TVs during the same period is only 14%, which is the first time that the domestic plasma TV industry has grown faster than LCD TVs in the past five years. >>
The status of 3D plasma
Changhong has always been looking for opportunities for plasma turning. Now, the rapid popularity of 3D TVs is clearly an opportunity it needs. Plasma has the advantages of high refresh rate, large size, high contrast ratio, high color, and high dynamic resolution. It is used to display 3D images. Provided a better platform, so Changhong's work to transform the plasma production line started quietly.
Changhong 3D Plasma
The data shows that in 2005, the market share of plasma TVs and LCD TVs in the Chinese market was 3:7. By the second year, the sales volume of plasma TVs in the Chinese market was no more than one-tenth that of LCDs. In 2010, plasma TV market share continued to decline, leaving only 4%, while LCD TVs rose to 88%.
Watch 3D TV
The market share of plasma TVs was devoured by LCD TVs. The sales of Changhong Plasma TVs did not open up effectively and inventory increased rapidly. With the continuous popularization of 3D, plasma manufacturers saw a glimmer of light in the darkness. For this reason, Changhong deliberately chose to achieve full-scale production of 3D plasma production lines before May Day. At present, the product line is a 42-inch high-definition and full-HD 3D plasma display with a capacity of 6,000 pieces per day. >>
The plasma turned a long way to go
Take the 2011 Tablet prediction results, although the plasma growth rate is beyond the LCD, but the base is the liquid crystal than the plasma is nearly 13:1, even less than one-tenth of the market.
The input from the panel production line, or the purchase of the panel, and the change to the entire production line to the market, is extremely complicated for a company. The current plasma market share is expected to count on some non-plasma camps to enter or return. I am afraid it is still difficult to have enough attraction.
Panasonic Plasma Panel Factory
As can be seen from the previous news, the so-called recovery is nothing but a few moves by Samsung, Panasonic, LG, Panasonic and others. Among these, in addition to Changhong is bold to take the risk of the road, the other three were originally the plasma camp of the veteran manufacturers, is nothing more than a slight change in the original existing business, focus on nothing more.
Panasonic Plasma TV
From the current situation, although the sales volume of 3D TVs continues to rise, but because the sources are still scarce, many consumers who have purchased 3D TVs feel helpless. To change this situation, many efforts are needed. Until now, liquid crystal technology and the market have matured. If plasma is to turn over with 3D technology, it is a long way to go, unless the market-approved 3D naked eye technology is introduced. [Back to Channel Home]
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