Black technology? Dark horse? Skyworth Steps Forward to the New World

Recently, major TV brands have resurrected around display technology and the hottest HDR technology this year, have held many press conferences in an attempt to seek innovation through hardware and content innovation in an increasingly tough market environment. On April 14, 2016, Skyworth-based Warner and Tencent Penguin TV jointly held a product launch conference with the theme of "Conquer and Color Industry" in Beijing, and released the OLED TV S9-I. Through the opening of the content to the terminal display, we completed the integration of the entire industrial chain of HDR and believe that it will be more successful in promoting HDR.


Teaming up with Warner and Tencent Penguin TV to create a complete HDR ecosystem

HDR, as a complete set of technical standards from content recording to post-processing, to transmission, decoding and terminal display, can greatly enhance our viewing experience. However, currently HDR technologies promoted by major TV manufacturers almost all only stay on the improvement of display technology. However, HDR hardware display requirements are only achieved by increasing backlight brightness, increasing color gamut, etc., and there is no support for HDR content, making it difficult to make consumption. Experience the visual impact of true HDR technology.

Mr. Tang Yuhang, Vice President of Warner Strategic Investment, Mr. Sun Zhonghuai, Vice President of Tencent, and Zhao Kuang, General Manager of Living Room Products of Tencent's Internet Media Group also participated in the press conference, demonstrating their strong support for Skyworth's HDR marketing promotion. Warner Bros., one of the world's largest film and television entertainment production companies, has launched several films using HDR technology and has been shooting and planning more HDR content. It is reported that Tencent Video will enjoy the exclusive domestic broadcast right of Warner HDR 2016 and share broadcasting rights in 2015. Penguin TV, as the Internet TV brand of Tencent Video, will also cooperate with Skyworth to exclusively present Warner HDR in the form of TV. film. As early as May 2015, Skyworth and Tencent Penguin TV have already reached a cooperation. The Skyworth TVs that use iCNTV-controlled Penguin TV to provide video content have reached more than ten models. It is believed that with the joining of Warner, the three parties will certainly be able to form a solid iron triangle. Through the integration of content in the promotion of HDR, we will make further breakthroughs and create a complete HDR ecology.

4-color HDR technology helps OLED, 2016 opens OLED year

Following the release of the first OLED product E980S in 2013, Skyworth has been on the road to promotion of OLED for three years. With the joint efforts of LG Display for many years, it has finally transformed a revolutionary but unfamiliar display technology. Well-known household names. OLED can be said to be the perfect fit for HDR technical requirements of high partition, high brightness range, high contrast and other requirements. Especially after the adoption of 4-color HDR technology, it is even more difficult to achieve the integrated display capabilities of ordinary HDR TV. 4-color HDR is the high-end HDR technology developed by Skyworth and LG Display. It adds HDR algorithm for 4-color 4K screens on the basis of ordinary HDR, which surpasses ordinary HDR. Realtek's HDR chip can losslessly decode HDR signals, and with the unique 4-color screen control chip and 4-color display to achieve intelligent brightening screen effect, which greatly enhance the dynamic range of the picture, and finally display HDR losslessly. Content; even in the non-HDR signal input, through the 4-color screen control chip 4-color HDR algorithm, the intelligent conversion of ordinary SDR signal to HDR effect, so that the OLED and HDR technology for the perfect fusion.

The newly released S9-I new product has two mainstream sizes of 55” and 65”. The industrial design is based on the classic design of the previous generation S9300. The design has won the same award as the C919 large aircraft. Industrial Design Gold Award. In addition to OLED as the core display technology, it is also equipped with JBL original audio (2 pairs of full-range speakers + 2 tweeters + JBL Gold Eyes bass), to achieve the perfect 5.1-channel decoding, access to the HDR film source at the same time to obtain the pole Best audio-visual experience. For chip selection, Realtek's RTD2999 chip is still used. The chip uses Dolby Vision VS10 (Dolby Vision VS10), which can not only decode ordinary “HDR 10” chip sources, but also decode higher-level Dolby Visio (Dolby Visio HDR film sources have greatly expanded the space for content acquisition. Dolby Vision is the most advanced HDR solution. Combining high dynamic range and wide color gamut functions, it brings stunning images and brighter highlights than ordinary images. , greater contrast between light and shade, and colors that have never been seen on television, for a more realistic viewing experience. Dolby Vision is an end-to-end solution for everything from content production to transmission and a universal playback solution.

Since Skyworth announced the first Dolby Vision TV in August 2015, it has reached an in-depth technical cooperation with Dolby to provide a solid technical guarantee for the promotion of HDR.

During the press conference, Skyworth Liu Lizhi highly praised HDR technology and further affirmed the future of OLED development. 2016 was a year when HDR technology broke out. We believe that OLED will surely achieve greater success in 2016 with more years of accumulation, reaching a sales target of 200,000, and making 2016 a truly OLED first year. At the same time, Li Tinghan, vice president of sales for LG DisplayOLED China, also stated that LG Display has been in an international leading position in the research and development of OLED technology, and is steadfastly promoting OLED in the global market. Thanks to the firm support of the long-term partner of Skyworth Group, a Chinese company, it has also accelerated the pace of OLED promotion in mainland China, allowing more consumers to feel the changes brought about by the new technology.

Virtual areas, equally outstanding

2016 can be said to be the first year of virtual reality (VR). At present, VR equipment shipments have reached 8.2 million and the number of users exceeds 25 million. Data from Goldman Sachs and IDC predict that the output value of VR industry will reach 6.7 billion U.S. dollars in 2016 and reach 70 billion U.S. dollars by 2020. The greatest attraction of VR games is to give players immersive games and audiovisual experiences, as if they were really in the game world. In addition to releasing the latest OLED TVs, Skyworth also released an independently developed VR wearable device.

The VR version released this time is an extension of Kuo Kai System's product direction. It is also the first full-platform system to fully open the large-screen OTT system and VR system, enabling the integration, integration, and operation of content, users, and back offices. Users provide diverse services and experiences based on different terminal forms, including video, games, education, travel, shopping, and sports. The system uses voice recognition, gesture recognition, eye tracking and other technical means to achieve a variety of control methods and richer interactive experience. It is worth mentioning that, regardless of fluency or immersiveness, the CoolOpen system is far ahead of similar domestic products in VR devices, so that its booths are crowded with people and they frequently compete for experience.

As Skyworth has a large number of offline experience terminals, whether it is the introduction of product selling points or multi-screen interaction with TV content, the addition of VR can undoubtedly greatly enhance the offline consumer experience, the potential of VR. Play more.

Chinese football, Made in China, People proud, Pride of the world

As a company focused on health science and technology, Skyworth has always given strong support to the national sports cause based on the concept of health. As early as 14 years, he has started sports marketing with Evergrande Football. In addition, Skyworth has for two consecutive years sponsored the now-concerned Indian Super League giants Dynamo Limo Club (with Carlos, Malouda, and Lisser in the world Stars) In November 2015, Skyworth officially became the official sponsor of the 2015-2019 China team and contributed its own strength to the Chinese football industry.

The conference also invited representatives from the National Men’s Football Team to participate in the conference. Special guests gave a high degree of appreciation to Skyworth’s OLED products at the conference and repeatedly raised their thumbs to praise this as an incredible product. It deserves to be one of the nine Chinese manufacturing that shocked foreigners. During the conference, the players are also actively involved in interactive games, hoping that the fun of football can be transmitted to every Chinese family like TV. After a 15-year national football re-entry into the finals of the national qualifying round, it became a 12-strong Asian preliminarily. It can be said that it is a miracle. It is a return to the world in exchange for its own sweat. It is believed that Skyworth, after teaming up with the Chinese Football Association China team, can also, like the Chinese team, use his own efforts to step out of China and rush to the world to become the king of color TV sets in China and be the king of color TV sets in the world!

In the future, Skyworth will go further! Going to the world begins with conquering and coloring!

As of March 2016, Skyworth's TV sales in the Chinese market reached 651,000 units in March, up 8% year-on-year; China's total sales reached 10.036 million units in the fiscal year from April 2015 to March 2016, a year-on-year increase of 6 %, full recognition of the market! All this stems from excellent products, but also from consumers' recognition and trust in Skyworth brand. Although Skyworth started late on the road to internationalization, it has also achieved remarkable results in expanding its overseas channels in recent years. Following the acquisition of the Toshiba TJP factories of Metz, Indonesia and Japan, the company will continue to accelerate the internationalization strategy. At the same time, Skyworth is also actively deploying all types of products such as ice, washing, air, etc., and through the smart home strategy, it will go further and longer on the international brand road.

The conference and the international film giant's alliance, through the promotion of OLED and HDR technology, opened up a whole new door for audiovisual entertainment for all families. Let the people of the world fall in love with Skyworth TV, fall in love with Skyworth home appliances and fall in love with Chinese products!

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