How crazy is Song Zhongji's three words? Open Weibo, he is not only a hot search term, but also the number of fans of "Song Zhongji Post Bar Guanbo" has exceeded one million; typing a search engine, his web search volume is more than 80 million In WeChat, in order not to block the background of the "national husband" body, the dialogue must have only two or three words.
The reason why Song Zhongji can be so red is inseparable from the "routines" of hard work, handsomeness and opportunity. As the upstream product of the lighting industry, LED indoor power supply is also the same. After continuously improving product performance, lowering product prices and improving technology level, it has finally become the focus of the LED industry.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), in 2015, the LED lighting driver power supply market in China was 23.079 billion yuan, a year-on-year increase of 29.3%. The LED indoor lighting driver power supply market was 14.59 billion yuan, a year-on-year increase of 39.2%.
From the statistical data, China's LED indoor lighting drive power supply market is showing rapid growth. GGII initially estimated that the LED lighting power supply in 2016 will reach a market scale of 30 billion yuan.
In 2015, it was a hard year for many LED indoor lighting drive power companies. However, for a company with a certain scale and good customer quality, it is a year of struggle, the reduction of competitors, and the concentration of the market. The promotion has made these companies full of confidence in the future market.
2016 will be a stage of reshuffle adjustment. Wang Caixiang, general manager of Kegu Power, told Gaogong LED. “The sales volume of Kegu Power in the first quarter increased by 20% compared with last year. With the country’s compulsory certification of power supply, the products are slowly going Standardization and large-scale concentration, full of confidence in the future market."
Wang Caixiang said that the price war will only kill the industry. In 2016, Kegu Power will not participate in the price war, but focus on improving product performance, product life, product reliability, etc. to meet customer needs.
With the increasing price war, many LED power companies are striving to become low-end markets, and the low-end market of indoor power supplies has once experienced overcapacity and market weakness.
Igor’s indoor power sales in the first quarter increased by about 10% year-on-year, but due to price reasons, sales were basically the same as last year. Zhao Nannan, sales director of Igor Lighting Industry Center, believes that the price war is mainly dominated by domestic power supply manufacturers. The prices of international companies such as Philips, GE, Osram and Tridonic are declining. For domestic small and medium power companies, the competitive pressure is very large.
"In order to overcome the difficulty of price reduction, Igor continues to develop new products on the one hand, optimize the power supply to reduce the cost and price decline space; on the other hand, sacrifice some of its own profits to counter the substantial price cuts of some products. There is a certain development in the middle and high-end market. Space, competitors are going up. In 2016, Igor will also focus on the middle and high-end market." Zhao Nannan told Gaogong LED.
Although the LED lighting industry has entered the era of meager profit, any product has its inherent value, and indoor power is no exception.
Delipu Product Director Pu Cheng said that the indoor power market has always existed, and the future is very optimistic about the professional market demand for indoor power. The key markets for Delip's current attention and service are on the power supply of indoor commercial products, and there is no commercial plan for outdoor power development.
At present, the LED indoor lighting market has begun to be guided by technology-driven products, and has shifted to the cost-oriented approach of large-scale manufacturing.
Wang Caixiang also believes that indoor power supply is in line with the development of indoor lighting market. With the development of indoor power technology, product performance continues to increase, prices continue to decline, and the indoor lighting market has also accelerated its pace of development.
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