Storm mirror Huang Xiaojie: VR market, 90% of the future will be occupied by mobile

On April 16th, CEO Huang Xiaojie of the storm mirror pointed out at the 2016 China (Beijing) VR/AR industry summit that 90% of the market of VR in the future will be occupied by mobile, and only 10% of the market belongs to PC.

He also disclosed that Storm Mirror provided Huawei with a bottom-level SDK to cooperate and customize with the P9 flagship, including the mobile desktop, application store, video and pictures, and games. In the future, handset manufacturers will widely support VR functionality.

The following is the speech of the CEO of the storm mirror Huang Xiaojie:

Share with us some of our trend analysis of mobile VR and the role of Magic Mirror in moving VR. There has always been a debate, PC VR and mobile VR. If people experience experience with Oculus and HTC devices, the experience is very good, so many people think that this is true VR, and the VR experience of mobile devices is relatively poor. That is not the future. We can make a trend judgment and analysis. Everyone can see that PC shipments have been declining since 11 years and are still falling for eight consecutive years. Moreover, the activation rate of PCs in first-tier cities and second-tier cities has become very low. Apart from everyone else in the office, we can think of you returning home to open a computer. Hardly unless you use online banking or play games. Mobile devices PAD and mobile phones have completely replaced PCs as entertainment terminals, and we see smartphone shipments rising year by year. The amount of possession, activation, and frequency of use of mobile devices today is almost an order of magnitude greater than that of PCs.

Let's look at today's PC and mobile VR. Actually, only 1% of computers in the world today can run PCVR. We need to configure very powerful graphics cards. Mobile devices have more than five-inch screens and support IOS and Android phones. For a while, 34.5%, and everyone can see that today's PC's head-display equipment is relatively expensive, and mobile-based equipment is relatively inexpensive, although today's mobile VR experience is not as good as PC, but we firmly believe that for the future VR 90% of the market is mobile, and 10% of the market is PC.

We can see that during the previous two sessions, many reporters had already used panoramic devices to capture the contents of the two sessions. The device used by the users on the headlines was a storm mirror. And many scenes include our cooperation with Mango TV. Mango TV also helped us provide an overall VR live broadcast program at the Super Girl Conference. There are many travel processes in which these scenarios are more of a mobile solution than a PC. Some time ago, a foreign buddy was watching a small movie with a VR device and fainted in the toilet. Such a scenario may only be possible with mobile VR. The Storm Mirror now has 500 people. It is the largest VR company in China. We have been working hard on the overall ecology of hardware, software and content. We now have more than 5,000 outlets in over 20 offline stores nationwide. Offline experience shop. In the first few weeks, we officially announced that shipments have already broken one million, and at the same time we will promote the development of the entire industry chain. The in-depth cooperation of the business, Intel, Qualcomm, NVIDIA, Samsung, launched its own delay chip solution, we are promoting high-definition low-latency mobile devices.

In AngleBby's Storm Mirror, we helped Maybelline shoot a video of the overall VR, and at the same time do the online communication. The offline users do experience based on our all-in-one machine. Many people are still worried that VR can not make money. In fact, we have already made money for the first wave of advertisements. Advertisers are very welcome to combine their brands with VR. Although the all-in-one experience is good, the all-in-one machine has a big problem that the price is relatively expensive. Its price is basically similar to the price of a handset's flagship. Such a device cannot be popularized in the short term. We believe that the entire industry will be promoted. The standard model should be the handset maker + helmet model. Everyone knows that Samsung is the best in mobile solutions. Samsung Gear has a very high technological challenge. It requires both mobile phone manufacturers, hardware, software and VR technology companies to do overall optimization, and also needs technology platforms and content platforms. So Samsung We chose to cooperate with companies such as Oculus for technical content as a whole. Now Storm Mirror has packaged its own technical solutions and content plans into a whole plan to cooperate with a lot of mobile phone manufacturers. In January, we have already released cool mirrors with Qi Cool. We provide hardware and software solutions as a whole. .

Yesterday, Huawei hosted the P9 flagship press conference in Shanghai and has released a product similar to Samsung Gear based on its own flagship. This kind of product experience is basically comparable to Samsung Gear. Why can Huawei launch such products so quickly? Because behind the storm mirror and Huawei did a close cooperation with the technology. We can see that we have done the overall cooperation with Huawei for the underlying SDK, mobile phone desktop, application store, and massive amount of videos, pictures, and games. We believe that such cooperation with Huawei will become a mobile VR manufacturer for all mobile phones. As a model of cooperation, I believe that if a mobile phone manufacturer launches its own flagship device in the future, it may not be able to stand firm, and we welcome more mobile phone manufacturers to join us in such an alliance.

At the same time, we will also promote the customization of VR screens. We all know that most mobile phones today are 1K screens and a few 2K screens. Even though the killing effect of 2K screens is very obvious, ordinary users do not see clearly. We will promote custom VR screens with Sharp, Samsung, and GPI screen manufacturers, possibly upgrading to 4K screens, 8K screens, and low latency. We cooperated closely with the three major operators. China Mobile, we made great efforts to promote it at the spring fair. We have already promoted it with its branches in many provinces and cities, and entered the campus together with telecommunications. We have entered its custom package. We cooperated extensively with channel manufacturers Gome, Suning, Dixon, Music, and Hongtu San. It is expected that there will be 20,000 Jiaxian County experience stores by the end of the year, covering all provinces and cities. We have done a lot of content cooperation with Mango TV. , including happy twists, to help it's "Charlotte troubles" drama made a VR, including advertising Maybelline New York, the Australian Tourism Board provides the overall marketing program, do content shooting, online and offline experience marketing, also There is a North Shadow Lab.

It is believed that China's sales of VR equipment may reach 10 million units this year. It is hoped that Storm Mirror will occupy more than half of the market share. It is expected that this year's sales volume will explode and may reach 50 million units. I am very much in agreement with Li You, who has just given Youku Tudou. Today, the hardware helmet battle has become something that is not a small company can play. I hope to unite more mobile phone manufacturers, channel manufacturers, and chip vendors together to promote the entire industry. China VR mobile device development. I believe that in the future, VR devices must be mobile, and I hope to promote this with the mobile phone manufacturers and content vendors.





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