At the beginning of 2015, Guoxing Optoelectronics launched the 2835 platform, hoping to extend and develop more high-end or cost-effective products with the 2835 series as the core. Including well-known packaging manufacturers Hongli Optoelectronics, Mulinsen, etc. have launched their own 2835 series products, some SMEs will be 2835 as the foundation of the enterprise, and strive to professional focus.
“Last year, the small and medium-sized SMD led by 2835 can be said to have subverted the entire LED industry. Under the cultivation of many enterprises, it has become the most important standardized component in the LED industry chain. The optimization of 2835 will not be terminated. Hongli Optoelectronics also hopes to establish its leading position in the field of 2835 devices," said Wang Gaoyang, marketing director of Hongli Optoelectronics.
At the beginning of this year, 2835 came new news. Taiwan's packaged big brother Yiguang Electronics also launched a full line of 2835-ELB components. The 2835-ELB is an advanced version of the 3528 component, which successfully reduces the overall package thickness, improves the luminous efficiency, achieves the goal of economy and energy saving, and maintains excellent light in a thin and light size due to the improved vent design. Performance.
For a long time, the 2835 device has a high level of attention due to its low unit lumen cost and high light efficiency. However, everything is extremely counterproductive, too many companies are involved, and price decline becomes inevitable. "Currently, the price and performance of the 2835 device have been extremely high, the gross profit level is low, and many companies are in a state of low-cost traffic," said Li Shengfa, senior analyst at the High-Tech Research Institute LED Research Institute (GGII).
Large enterprises have the advantage of scale, and the low-cost volume is harmless. Moreover, 2835 is only part of its business composition, and there are other areas where you can earn profits to support its development. Different SMEs, if the 2835 device loses profits, then focusing on 2835 may not have much meaning. If you can't find a new profit growth point in time, survival is a problem.
"Compared with last year, this year's 2835 device profit has indeed declined. However, as far as I know, the 2835 device for Lighting has been in short supply this year, and the price may increase slightly." Zhang Baolin, marketing director of Youxinguang, said that the current market share of 2835 The rate has exceeded 60% of the SMD device market share. Overall, the market outlook should still be very good.
It is understood that all of the 45 production lines of Youxinguang are used for the production of 2835, and the monthly production capacity is over 260KK. The products cover mainstream 2835 device types such as flip-chip, small high voltage and SMD. "In the future, Youxin will choose to upgrade its product positioning to maintain profitability and increase the production of 2835 devices such as backlight, display and high-end lighting, but the general direction of 2835 devices will not change." Zhang Baolin said.
In fact, some packaging companies have already jumped out of conventional products and developed other serialized products based on the 2835 device. For example, Guoxing Optoelectronics has previously introduced the automotive lighting FQ2835 series, 2835 plant lighting series, 2835 infrared and near-ultraviolet series.
"Transformation also depends on the strength. Those small and medium-sized enterprises with 2835 as their main business, guarding their own one-acre three-point land, through cooperation with materials, accessories, and application companies, although not too moist, at least will not die. Of course, you can choose to take the road of segmentation in the field of 2835, pay attention to the high-end or special lighting field, and improve the profit level." Li Shengfa mentioned.
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