On December 21, Nokia officially announced that it had filed 32 patent infringements against Apple in the Düsseldorf, Mannheim and Munich district courts in Germany and the Eastern District of Texas.
Some media reports said that Nokia’s move was unfairly asking Apple for excessive fees. Some people think that this is a new marketing tool for Nokia to return to the smartphone market. So is it a blackmail or a new marketing technique? Let us first look at the cause.
As early as 2009, Nokia had filed a lawsuit against Apple for using its own patents, but it involved a wave of patent litigation between several major mobile phone manufacturers and computer maker giants, and eventually Apple compromised, for which Apple paid 720 million to Nokia. Dollar.
However, Nokia said in the statement: "Since agreeing to a license agreement covering some of Nokia's patents in 2011, Apple refused to accept Nokia's license to use other Nokia patented inventions, which are used by many of Apple's products. use."
According to Nokia's statement, Apple may not strictly abide by the comprehensive agreement reached in 2011, using Nokia's patented technology on unauthorized products, up to 32 infringement patents.
According to the lawsuit filed by Nokia, Apple's infringement patent covers 32 technologies including display, user interface, software, antenna and video coding. Nokia also said it will file further lawsuits in other jurisdictions.
Apple's response is that the two patents, Acacia Research and Conversant Intellectual Property Management, claim that legal third-party companies are taking legal action to collude with Nokia and unfairly ask Apple for excessive fees.
According to Apple's statement, this is Nokia's smashing and collusion by a third party to extort money from Apple. An Apple spokesperson said that Apple has always been willing to pay "fair prices" for patents on its products.
In Xiaobian’s view, it’s not so much Nokia’s claim to its patent rights, it’s better to say that this is Nokia’s new marketing approach to the smartphone market. For the early promotion and development of Nokia's new products.
Yes, after Nokia authorized HMD Global Oy, it will inevitably need a large amount of funds to back up, so it has a certain amount of capital flow to claim its rights to Apple. At the same time, you can also use the potential to market Nokia phones.
Nokia tells users that the Apple products you use, many of the patented technologies are Nokia's patented technologies, then Nokia smartphones return to the market, and the patented mobile phone technology is better than the iPhone.
Therefore, even if Nokia can't win this lawsuit, it doesn't matter. It is more cost-effective to explain to Nokia the patented technology than Nokia. This is a counter-evidence marketing technique. Nokia's move is a bit embarrassing.
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