Shanghai, China, June 13, 2013 -NXP Semiconductors NV (NASDAQ: NXPI) and Store Electronic System (NYSE Euronext: SESL, FR0010282822) today announced a cooperation to promote NFC technology in the retail industry. NXP is a global leader in NFC solutions and will support SES to integrate industry-leading NFC NTAG chips in its electronic shelf labeling solutions. With the rapid popularity of NFC-enabled smartphones, this move will help the retail industry seize the business opportunities it brings and provide consumers with a new and wonderful shopping experience.
Today ’s announcement says that SES will begin large-scale deployment of its patent-pending NFC tag system. The SES tag is equipped with a high-definition graphic screen (127 dpi), a dynamic display (using patented dual transistor pixel technology), a high-speed radio frequency transmitter (RFX4), and an NXP NFC tag IC to ensure that the NFC-enabled Smart phones enable convenient contactless interaction. NXP can also ensure that the SES solution can interoperate with all smartphones that support NFC, because most smartphones use NXP's trusted NFC technology.
Embedding NFC tags in electronic shelf labels allows retailers to provide brands with a variety of unique services, from digital marketing and social media integration to highly personalized cross-selling, up-selling, and customer loyalty programs. Consumers only need to touch the phone and the price tag to get a variety of information about product ingredients, origin, and manufacturer, including calorie content and allergy warnings. It can also easily manage the shopping cart and obtain customers. Loyalty rewards.
Thies Gadou, CEO of SES, said: "We have reached an agreement with eight major retailers in four countries and plan to deploy millions of NFC-labeled electronic shelf label solutions this year. We believe retailers will quickly Launched various applicable services and benefited greatly from the value that NFC technology brings to its business. That ’s why we decided to work closely with NXP to accelerate the industrialization of our NFC tag product line. "
Rutger Vrijen, vice president of NXP Semiconductors and general manager of the RFID tag business, said: "NFC technology is very suitable for the retail industry. It can provide consumers with a 'tap' experience that is not only safe and reliable, but also convenient and intuitive. The world's leading NFC solution provider, we provide professional and comprehensive support and trusted technology to lead enterprises to create smart life solutions. We believe that SES is an important partner to promote the popularity of NFC technology in the retail industry. "
SES selects NXP's NTAG series products, which have better RF performance, counters and fast serialization support. As the largest supplier in the global smart identification market, NXP has launched a complete mobile transaction solution with its leading advantage in the field of contactless technology: NFC controller, full-size secure element, NFC tag IC and infrastructure reader Card IC etc.
About SES
Store Electronic Systems (NYSE Euronext: SESL, FR0010282822) is a leader in electronic shelf labeling (ESL) systems for food and non-food products. The group designs, sells and installs various system components (software and communication platforms, monitors, mounting brackets), so it can provide customers with an integrated solution. SES provides a series of products and services that enable retailers to dynamically manage prices to improve store efficiency and create a seamless shopping experience for end users. Store Electronic Systems is currently listed on the Euronext â„¢ Paris Competment C (Compartment C).
About NXP Semiconductors
NXP Semiconductors NV (Nasdaq: NXPI) provides high-performance mixed signals and standard product solutions with its leading expertise in radio frequency, analog, power management, interface, security, and digital processing. These innovative products and solutions can be widely used in automotive, smart identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing fields. The company has business execution agencies in more than 25 countries around the world. In 2011, the company's turnover reached 4.2 billion US dollars. For more information about NXP, please visit the company's official website http://cn.nxp.com/ for inquiries.
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