Refueling, Chinese local brand!

With the continued development of the Chinese economy, local brands have really begun to rise.

The China Brand Power Index (hereinafter referred to as C-BPI) project supported by the special funds of the Ministry of Industry and Information Technology recently released the results of the 2012 (second) survey in Beijing. Of the 152 industries surveyed, 68% were in the first brand. Including local brands. This news is really exciting! This is the result of decades of unremitting efforts by numerous local Chinese entrepreneurs and tens of millions of brand marketers. The facts have already told us that the arrival of the Chinese brand spring is coming!

From the micro, the brand growth environment and soil already has <br> <br> and micro-enterprises from the market point of view, the real brand can be spawned out under two conditions, and now these two conditions have been met.

First, market competition has completely upgraded to the stage of brand competition.

If you sell products on the product, you will get a good sale. There is no brand. The real brand is forced out of the market. Brands are a kind of demand for enterprises, just like products for consumers, and needs are layered. The more market competitors, the more fierce competition and the more advanced the means of competition, the more vigorous the demand for the brand will be. The brand work will receive real attention and the brand construction and management level will increase. Enterprises only after experiencing a single product competition, quality competition, price competition, advertising competition, etc., in other words, do not brand competition, the market will only hammer out the real brand.

Second, only through the basic survival period will companies have the need to respect and pursue a sense of mission.

Some entrepreneurs are like Ye Gonghaolong to the brand, in fact, did not produce true love. They did not really realize the true value of real brands—the magic weapon of survival and the weapon of victory in the market competition. Therefore, they did not produce real demand for the brand, and branding was nothing but arty. Does the waste oil also be sold under the brand name "Home" and "Wanxing"?

Only companies with sufficient strength, or companies that have always had great dreams once they get rid of survival and other issues, hope that a respected and strong sense of mission will drive companies to invest their energy and resources in creating brands and maintaining brands. Here and the famous psychologist Maslow's analysis of people's needs is completely similar. There are more and more companies like this.

From a macro point of view, the overall Chinese economy contains a powerful strategic opportunity to build brand empire <br> <br> China's rise is the best Chinese enterprises bigger and stronger brand soil. Now this great historic moment has arrived.

Branding in China must grasp Chinese-style strategic opportunities. That is to say, China is in a critical historical period of national upgrading, economic upgrading, industrial upgrading and brand upgrading. This is a rare strategic opportunity in the world.

First, the power of China is the brand's best endorsement.

Professor Liu Chunxiong said it well. Without the recognition of national brands, there can be no recognition of industrial brands and corporate brands. Therefore, China's peaceful rise and development, China's economic strength and the overall improvement of international influence, is the biggest endorsement of Chinese brands, it is the best opportunity to do brand!

Second, being the boss in China is the world's champion.

China is the world's largest and best market! Without the "invasion" of other countries, it is entirely possible to achieve the world's best in the local market. This self-contained large market is capable of supporting countless world-class companies in almost every category of each industry, enough to enable them to grow from small to large and from weak to strong.

With more than 1.3 billion people, a booming economy and a huge consumer market, China is like an accelerating industrialized, urbanized, and modernized giant train. The income of urban and rural residents is increasing, and the consumption structure is being upgraded, creating a huge market demand. . If you use Google to search for "the world's most potential market," there are more than 1.8 million messages that speak of China. China is already the world’s largest automotive consumer market, the largest smartphone market, the first ocean wine market, the largest gold market, the largest pure electric vehicle market, the largest banking market, and the largest software market , The largest luxury goods market, the largest food and daily necessities market, and the largest commodity futures market...... This unique market in the world, what miracles can happen.

In the next 30 years, China will inevitably become the world's largest economy, and China is facing the best strategic opportunity in more than 100 years. Let's be a brand and be stronger in China, you can become a world leader!

The brand is prosperous and the enterprise is prosperous; Refueling, Chinese local brand!