With the impact of the Internet on the traditional TV market, almost all TV manufacturers now publicize the introduction of smart TVs, but a survey by the Guangzhou Daily reporter found that so-called smart TVs can only watch TV content or on-demand TV shows. In the actual use process, smart TVs frequently suffer from frequent crashes, complicated operations, and few applications.
Figure @ Vision China
"Smart TVs don't allow installation of third-party software. Manufacturers' after-sales personnel are also at a loss when faced with the ever-present TV failure. They even advise users to pull out the power after each TV run. This is also called a smart TV. "The public Liu ** was very depressed by the smart TV at home recently. She told reporters that this one-day famous brand television was bought by her at a large-scale electric chain shopping mall in Guangzhou last year. It took less than a year, but now she has done a lot of trouble.
After-sales service: Third-party software does not match
“The first half of the year was still quite normal. In the past two months, the TV set had frequent problems, including sounding catenaries, sounds without images, etc., looking for factory maintenance, and actually pushing all responsibility to third-party software. I Really do not understand!" Liu ** said.
Liu ** for the first time and after-sales contact repair, after-sales said that the official system upgrade of manufacturers and third-party software does not match, let Liu ** restore its own factory settings, re-upgrade the system. Did not expect to restore the factory settings not to a month, the TV again appeared the same problem. So Liu ** once again contacted with the manufacturer after sales, the manufacturers then sent home to repair.
"Up to now, I have come to the door twice. No matter what kind of problem it is, I say that it was because I installed third-party software. I would say that there was a conflict between individual software and the system. I would say that it was installed too. Multi-software, one will also say that the process of software use caused too much cache, in one word: all the third-party software is wrong!"
User: Buying a monitor at a high price
According to Liu **, the means of after-sales processing also come and go is to restore the factory settings, delete the software, and even suggest that she pull out the power after each TV. "What are these methods? Doesn't this mean that every time I watch a TV, I have to reboot like a computer?" "At the end of the day, after the sale, I actually suggested deleting all the software and even the set-top box!" Liu Xing later discovered in the inquiry that once the set-top box was installed, the TV actually became a monitor, and it no longer had the function of a smart TV. "I spend so much money on a smart TV. In the end, I can only use it as a display. Then why should I buy a smart TV?" Liu sighed, "I don't let the smart TV install software. Where is intelligence?"
What is a smart TV
It is understood that the so-called smart TV is a fully-open platform equipped with an operating system, allowing users to install and uninstall various types of application software while enjoying normal TV content, and continues to expand and upgrade the functionality of new TV products. . Smart TVs can continue to give users a rich and personalized experience that is different from using a cable digital TV receiver (set-top box).
Question 1 Severe homogeneity
The reporters found that the current popular smart TVs in the market are very functionally homogenous. They only allow the TVs to access the Internet. The manufacturers do not have their own special features. At the same time, in the area of ​​on-demand content, smart TVs. The homogenization phenomenon also exists in the machine market.
"If we say that there are still policy restrictions on the application of Internet TV, many programs cannot be seen. I can understand this, but this does not mean that even software cannot be installed. Since the manufacturers have to produce such a TV, at least Technically ensure the normal use of the software installation function."
Consumers have reported that when they bought smart TVs at shopping malls, they were not told that there were restrictions on installing software. "When you first bought it at a mall, the salesman claimed that he could use it as a computer. Now he can't even install several software." Liu ** believes that the responsibility of the business is even greater in this matter.
Problem 2 is complicated to operate
"This smart TV is not as good as the original non-smart TV set. Now we have to look at a sports program. We have to find two remote controllers and press many buttons. It's really troublesome." This is an older user who sent out to reporters. complain.
It is understood that at present, many smart TVs are turned on, and the screen is a variety of choices. Including television content source selection, Internet content selection, viewing history, and search, etc., are very rich and complex. For some older people, compared to the original operation of non-smart TVs, the simple operation of direct channel selection is very difficult. Nowadays, smart TVs cannot find the TV content they want to watch in a short time. To find a TV program, you need to Look for 3rd and 4th level menus. At the same time, current smart TVs require more complex input functions in order to search.
Problem 3 There are few applications
At present, all TV manufacturers have set up their own boot interface, but there are very few smart TVs that can really meet the needs of users. For this reason, TV manufacturers began to try to open up channels for third-party software, that is, allow users to install third-party applications in their own TVs. But the reality is just like Liu Bing complained that after installing third-party applications, smart TVs began to malfunction continuously.
At the same time, the hardware configuration of some TV manufacturers is not adapted to the software upgrade, which causes the TV screen to constantly jump out of the reminder for the user's software upgrade; but the original hardware space of the TV is not enough, and finally the TV cannot be upgraded, and the upgrade reminder Then jump out once every ten minutes and the viewing experience is very poor.
Expert statement
Smart TVs have not achieved a qualitative leap
For the current status of smart TVs, senior industry expert Liang Zhenpeng said that after several years of development, more than 90% of TVs are claimed to be smart TVs. But in fact it did not achieve a qualitative leap. At present, the smart features of many smart TVs can only be used to order TV dramas. Other smart applications, including large-screen games, smart e-commerce shopping, and online education, have not yet been truly realized.
At the same time, because of the content of licenses, TV manufacturers' homogenization of TV dramas on demand is very serious. Liang Zhenpeng said that in the future, if there is a breakthrough in the function of smart TVs, large-screen games, smart homes and so on are a big trend.
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