In the next 10 years, the Internet of Things will bring a huge market worth US$14.4 trillion. Many smart hardware products can find their new position in the era of Internet of Everything. At present, smart hardware entrepreneurs in China are facing the Internet in the era of the Internet of Things. Small challenges, the determinants of success have grown from a single variable to several variables, which is both an industry transformation and a further development challenge.
Different from the past, the Internet of Things era will face a bigger challenge. The determinants of success have grown from a single variable to several variables. The Internet of Things era has changed the industry's innovation model, and small companies may become a great company. This article is the author's in-depth interview with the intelligent hardware industry.
"I'm sorry, I am not interested." This is Jiang Yang's invitation to refuse the various IoT organizations. As the vice president of ink weather and the head of Air Fruit, he has also been invited by unknown organizations to participate in the discussion of smart home standards. Ouyang Yu, Secretary General of China RFID Industry Alliance, has been involved in smart city discussions all over the world. What impressed him the most was that a national poverty-stricken county with insufficient basic bandwidth had to develop a smart city.
This craze is not unreasonable. According to Cisco's latest report, the Internet of Things will bring a huge market worth $14.4 trillion in the next 10 years. The Internet of Things provides a platform for communication of all things, covering smart hotspots such as smart medical, smart grid, and smart education. It is also closely related to cloud computing, big data, and mobile Internet, and has broad market prospects. The Internet of Things is considered to be the next economic growth point after real estate and the Internet, and has naturally become a hot spot for domestic and overseas capital markets and national governments.
As a key component of the Internet of Things, intelligent hardware has also become popular. According to the latest statistics from the China Investment Group, in 2014, there were already 25 hardware manufacturers in the country to achieve financing through VC, etc. PreAngel angel investor Wang Lijie even invested more than 20 intelligent hardware companies.
Does this market really exist?
The intelligent hardware market is not a blue ocean that everyone imagines. The CEO of Qianjia.com told Zhonghong that “the failure rate of intelligent hardware startup is extremely high, from 95% in terms of products and at least 85% from the perspective of the company.†Entrepreneurs often hope to A product that just needs to cut in, but ignores the need for smart hardware. Perhaps this is a pseudo-proposition. These intelligent products are designed to help people live more comfortably, and are not an indispensable part of people's lives like air. Haier launched the U+ platform program in 2000. However, 14 years later, Haier has not made much achievements in this field. We can't help but ask, is this market really there?
As an observer of the rise of smartphones, Jiang Yang has a different perspective. In his view, the current smart hardware is likely to be on the road to smart phones.
Before the advent of the iPhone, smartphones were also considered to be fake. People think that a mobile phone can make calls and text messages, and no extra features are needed. When the engineers of Nokia's smartphones chatted with Jiang Yang, they said that they were very embarrassed. They have been supporting the team of functional machines, and the status of the intelligent machine team in the company is not high. Until the iPhone was introduced, the concept of smartphones was clearly defined.
In fact, in 2008, the iPhone's first-generation mobile phone did not win the Nokia E71. The function is not important. What matters is how the user perceives the function. Obviously, the iPhone won at this point. In Jiang Yang’s words, “The most important thing is to have products.†Of course, the products mentioned here refer to the ability to launch strong challenges to existing industries.
Far in the United States on the other side of the ocean, the nest was received by Google for $3.2 billion. It is considered by the outside world to be an important piece of Google's layout of the smart home market. In just four years, Nest has quickly become one of the top 10 thermostat suppliers in the United States. Column, second only to the number one Honeywell. We know that the field of thermostats is relatively mature, and nest is still in a short period of time, a large number of established companies that have been working at the automatic end of buildings for decades or even hundreds of years.
The key to winning is that it does not make a big fuss on mobile devices and smart panels like most vendors. Instead, it thinks about proactively designing service parameters like a housekeeper based on the space environment and user needs.
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