Would it be better to make LED lights into incandescent lamps?

To convince consumers to buy more energy-efficient LED lights, it is not enough to promote their cost performance and technical content, and sometimes they have to spend a lot of time on the shape.

Cree is a US public company specializing in LED lighting solutions. Recently, Cree released another new brand of LED lights that cleverly imitate incandescent lamps. The brand has two product lines of 60 watts and 40 watts and is based on an improved version of the existing A19 product.


The A19 is the LED version of the standard size bulbs currently used in most fixtures and light sources, with retail prices ranging from $20 to $40. The new LED bulb is basically sold from $7.79, which is the most conscientious price among the commercially available LED bulbs.


According to Cree, the LED has the same energy savings and 25,000 hours of service life compared to incandescent lamps, while reducing energy consumption by 85%. Equivalent to a 40W soft LED bulb, the actual power consumption is only 6 watts. The 60W white LED bulb has an actual power consumption of only 11 watts.

Cree president Mike Watson said in an interview that the reason why the bulbs were designed as incandescent lamps was because they found that designing the bulbs to his original form was crucial to please customers.

The company replaced the traditional heat sink with its new 4Flow filament design, which convected the air around the bulb and the heat generated by the LED to reduce the heat, thereby omitting the heat sink and reducing production costs.


Cree does this not only to make the light bulbs look good, but they are “spoofing” consumers through this shape-like incandescent product to find new growth points. The price factor was once a key factor influencing the replacement of incandescent lamps with LED lights. At home depot retail stores, incandescent bulbs range in price from $1 to $5.

Mike Watson said that American households have a 5 billion A19 type of bulb spiral, but only 2% use LED lights, and Cree must reduce costs and promote it on a large scale.

In addition, unlike the traditional bulb glass case, this new LED bulb housing features a rugged new plastic that reduces the weight of the bulb by approximately 2 ounces (57 grams), which also helps them reduce costs.

The bulb will be available in the US in November.

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