Tri-network integration promotion plan promotes broadcasting and telecommunication two-way cable TV crisis into the four-volt

Changes in the new plan

What is the difference between this policy and the past? Wu Chunyong believes that compared with the previous “Overall Plan for Promoting Triple Play Integration” and the pilot scheme, the “Tripartite Network Convergence Promotion Plan” (hereinafter referred to as the plan) announced on August 25, 2015 has undergone several major changes.

First of all, we will promote the legislative work of the Telecommunication Law and Radio and Television Transmission Protection Law. The plan revealed that "we shall promote the formulation and improvement of laws and regulations governing the telecommunications and broadcasting industries, actively promote the legislative work of the Telecommunication Law, Radio and Television Transmission Protection Law, and clean up or revise the relevant policy provisions to provide legal protection for the two-way entry of broadcasting and telecommunications services." A "new type of supervision system with clear responsibilities, smooth coordination, scientific decision-making, and efficient management has basically taken shape."


Second, a number of ministries and commissions have become one of the major management agencies that promote triple play. In the aspects of “enhanced network information security and cultural safety supervision” and “effectively promoting the development of related industries”, in addition to the Central Propaganda Department, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Security, the State-owned Assets Supervision and Administration Commission, the General Administration of Quality Supervision, Inspection and Quarantine, and news In addition to publishing the SARFT, the Internet Information Office became one of the management agencies. In terms of "enhancing the level of information network infrastructure construction," apart from local governments, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the General Administration of Press, Publication, Radio, Film and Television, the Ministry of Housing and Urban-Rural Development and the Ministry of Transport have also become members for the first time.

In addition, for the IPTV business that caused a lot of controversy among people in and outside the industry, the program left a thick and heavy sum of money, in the entire program of more than 5,600 words from a single paragraph, with 391 words to describe and explain. For example, the plan describes in detail the integrated broadcast control platform, EPG, billing, copyright, and transmission aspects of the IPTV service, and proposes that “on the premise of ensuring broadcast security, broadcast and television broadcast organizations and telecom companies can Explore a variety of joint ventures and cooperative business models."

Wu Chunyong believes that IPTV services with a 10-year history of development are almost in synch with the overall digitalization of China's cable TV industry. This situation is different from that of cable digital TVs that have a “brotherhood”-like nature at different times. "Through the introduction of this program, let us see that the importance of IPTV business has been compared with cable digital TV."

Cable TV crisis four volts

As the IPTV service itself has the most direct competitive relationship with cable digital TV services, in the course of the development history of the past ten years, various local radio and television organizations and cable TV network operators have fully utilized various industry management standards for the IPTV business. To restrict or limit the development of IPTV services.

“This program clearly defines the development status of IPTV services. As a result, the future development of IPTV services will be much smoother, but this is a heavy blow for local radio and television organizations, especially cable TV network operators. After all, cable TV network operators around the world can't afford price wars like telecom operators in terms of TV network viewing and maintenance fees, said Wu Chunyong.

For all telecom operators in the IPTV business to play the "0 yuan watch TV" promotion, Wu Chunyong believes that the overall conversion of cable TV digital, high SD simulcast, network integration, two-way transformation, etc., all cable TV network operators are Need to lend to the bank, in this process, cable TV network operators around the country must issue free set-top boxes, smart cards, network transformation, acquisition of other cable television networks in the region to their cable TV users, which all require costs. "Before the cable TV network operator has no new business model, it will be necessary to repay the bank loan by charging the user a corresponding fee."

In Wu Chunyong's view, telecom operators launch “0 yuan to watch TV”, which will superimpose this part of the cost on other services. However, this type of promotion is an unfair competition relationship for cable network operators. “In the future, how to standardize the promotion methods of telecom operators in this area will also require the attention of relevant parties to the reality of cable TV network operators.”

As for the positioning of traditional cable television networks, the plan also clarified that its main function is to do a good job in the transmission of radio and television programs, and proposed that “the construction of next-generation radio and television broadband access networks, making full use of broadcast and television networks, massive downstream broadband, indoor The advantages of multi-information distribution to meet the needs of different users' access bandwidth, "to fully play the role of national information infrastructure in cable TV networks, and to promote the innovation of CATV triple-play services, and to fully enhance the service quality and end-users of CATV networks. Experience."

It can be seen from this that the future cable television network must make breakthroughs in the innovation of its services, on the premise of ensuring the safe broadcast of broadcast television programs.

As described in the plan, the access rate of the cable television network in the town can fully shoulder the heavy responsibility of stimulating the industrial economy. After all, the business model and profitability of existing cable network operators are still very primitive, and they are still limited to the viewing and maintenance fees, broadband fees, landing fees, and pay channels of cable television networks. “How to make full use of the advantages of the cable television network, and focus on the needs of the general public in the urban areas in terms of clothing, food, housing and transportation, and to carry out business innovation is one of the important issues facing cable network operators around the country,” said Wu Chunyong.

Looking into the future, Wu Chunyong believes that “the information transmission channel will be a multi-network integration development. The competition between information transmission channels will also enter an era of content and contention for users.” Regardless of telecom operators or cable networks Operators, in addition to running data services, broadcast television services, and broadband services on their own networks, have great business development space. The plan clearly stated that it is necessary to “strengthen the development of emerging cultural industries such as digital publishing, interactive new media, and mobile multimedia, and promote the consumption of digital cultural content such as animation games, digital music, and online art.”

 

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