[High- tech LED reporter Luo Shenghua] As an important distribution center for LEDs in China and the world, Shenzhen has more than 1,000 companies engaged in LED lighting technology and product development, production and application, and its production capacity accounts for half of the country.
However, although Shenzhen has always occupied a unique advantage in the LED industry cluster, it still faces the risk that the industry chain is incomplete and the overall sales volume is declining. In this context, how to give full play to the advantages of Shenzhen LED enterprises, the obstacles to the development of Shenzhen LED enterprises, where the development of the way is a series of problems plagued many Shenzhen LED lighting companies.
On September 13, “2013 China LED Lighting Industry Shenzhen Summit†was held in Shenzhen. More than 100 senior executives from the LED industry gathered together with industry experts to conduct a heated discussion.
Obstacles are obvious
“The advantages of LED development in Shenzhen are obvious, but the cost is too high, and the land resources are limited. It also limits the development of LED enterprises in Shenzhen.†Yang Pengfei, deputy secretary of the Huizhou Zhongkai High-tech Zone Committee, said.
As a highly populated and highly commercialized city, the space resources available in Shenzhen are relatively scarce, which also makes the factory rent relatively expensive.
In recent years, the LED industry has continued to gather in second-tier cities such as Dongguan, Huizhou, Foshan, and Zhongshan. One of the important reasons is that these cities have relatively abundant land resources, which is conducive to the formation of large-scale industrial clusters in the LED industry.
Among them, Zhongshan-Foshan-Shunde-Jiangmen formed a special LED lighting and production and sales cluster based on professional towns and high-tech zones, while Shaoguan, Qingyuan and Chaozhou use special resources to develop special heat-dissipating materials and epitaxial manufacturing materials. The supporting industry is an important performance.
On the other hand, compared with NVC Lighting in Huizhou, Sanxiong Aurora is in Guangzhou, and Jiamei is a leading company in the industry in Foshan and Shenzhen. Yang Pengfei said: "There is no such giant-type enterprise in the LED industry in Shenzhen." The lack of leading enterprises, the intervention of large enterprises is small, and each enterprise is in itself. This is to a certain extent It is easy to cause market confusion.
In addition, many upstream chip companies are currently concentrated in cities such as Wuhu and Xiamen. Although Shenzhen has made achievements in the middle and downstream packaging fields and downstream applications, some well-known upstream chip companies are not concentrated in Shenzhen. The relative faults in the industrial chain are given. The healthy development of the entire industry has had an adverse impact.
In addition, Shenzhen has a large number of innovative talents, and also has advantages in the training of colleges and universities. Therefore, although the LED enterprises in Shenzhen have certain technical advantages, they still lack relatively high-end products.
"From the perspective of lighting, I think the disadvantages of Shenzhen are more obvious. In fact, the advantages and disadvantages of Shenzhen are the same. If the advantage is, the industries in Shenzhen are more concentrated and clustered. The disadvantage is that the traditional lighting channels are basically not in Shenzhen. LED production enterprises are far from the channel and the market." Gong Weibin, chairman of Shenzhen Ruifeng Optoelectronics Co., Ltd. said.
Gong Weibin believes that Shenzhen has always been known for its traditional high technology. When LEDs are high-tech, products can take advantage of technology. However, LED has become a traditional lighting product, and the lack of corresponding sales channels has become a great disadvantage in terms of LED.
Gong Weibin said that if Shenzhen LED companies really want to go further in the field of LED lighting, they must strengthen cooperation with relevant enterprises across the country and seek new channels.
Innovation is the core competitiveness
In the face of fierce competition and complex LED lighting sales market, how to identify their own positioning and strengthen their market competitiveness is the key.
"I think that for Shenzhen enterprises, to improve their market competitiveness and strengthen their ability to innovate is a problem they need to solve urgently." Lu Weidong, general manager of Huizhou Yuanhui Optoelectronics Co., Ltd. China.
Li Shizhen, executive vice president of the Shenzhen Research Institute of the Hong Kong University of Science and Technology, is optimistic about this. He believes that "the advantage of Shenzhen is its original entrepreneurial economy. In fact, in the case of LED companies, although the cost in Shenzhen is relatively high, However, the lighting companies that are developing here are everywhere, and the innovation ability is relatively higher than that of other cities in China."
“The traditional lighting industry relies on brands to rely on channels, while the LED industry relies mainly on technology and innovation. I believe that in the LED lighting industry, companies need to integrate brand channels with innovation to form a new direction.†Yang Pengfei believes.
At present, a big factor restricting the development of LED is that the channel is blocked. Traditional lighting companies such as NVC Lighting, Sanxiong and Aurora have formed a mature and stable unique channel resource system in terms of channel layout. Although emerging lighting companies such as LED have technological advantages to a certain extent, they must seize the unique traditional channels. It is not simple, so strengthening channel resources construction has become the focus of many LED lighting companies.
“Enterprises need to know that innovation is multi-faceted while continuing to innovate.†Zhang Xiaofei, chairman of Gaogong Industrial Research Co., Ltd., said that for innovative small enterprises, innovation may enable enterprises to achieve reincarnation, while large enterprises In terms of innovation, innovation must take into account various factors such as the market. Once the measures are improper, it will cause some obstacles to the enterprise. Zhang Xiaofei believes that in the current environment, enterprises must consider the following factors in order to develop:
First, there must be sustained and stable financial support to improve your ability to withstand risks. In order to obtain financial support, in addition to expanding its scale to obtain listing financing, there is also a way to strengthen cooperation with other enterprises and strive to obtain appropriate foreign aid.
Second, products with core competitiveness. This requires enterprises to expand their own research and development capabilities, and can continuously develop corresponding products suitable for market demand.
Third, we must have the strength of sustained growth, and the growth rate of the company must be equal to the growth rate of the market in order to achieve corresponding development. And for how to grow their own strength, companies must have their own competitive industrial cooperation group.
The competitive LED lighting industry cluster is supported by large projects and has strong R&D capabilities. It also integrates high-end products and packaging technologies. It is also a centralized point of procurement, and has a strong backing. This is very beneficial to the development of the company itself.
However, although Shenzhen has always occupied a unique advantage in the LED industry cluster, it still faces the risk that the industry chain is incomplete and the overall sales volume is declining. In this context, how to give full play to the advantages of Shenzhen LED enterprises, the obstacles to the development of Shenzhen LED enterprises, where the development of the way is a series of problems plagued many Shenzhen LED lighting companies.
On September 13, “2013 China LED Lighting Industry Shenzhen Summit†was held in Shenzhen. More than 100 senior executives from the LED industry gathered together with industry experts to conduct a heated discussion.
Obstacles are obvious
“The advantages of LED development in Shenzhen are obvious, but the cost is too high, and the land resources are limited. It also limits the development of LED enterprises in Shenzhen.†Yang Pengfei, deputy secretary of the Huizhou Zhongkai High-tech Zone Committee, said.
As a highly populated and highly commercialized city, the space resources available in Shenzhen are relatively scarce, which also makes the factory rent relatively expensive.
In recent years, the LED industry has continued to gather in second-tier cities such as Dongguan, Huizhou, Foshan, and Zhongshan. One of the important reasons is that these cities have relatively abundant land resources, which is conducive to the formation of large-scale industrial clusters in the LED industry.
Among them, Zhongshan-Foshan-Shunde-Jiangmen formed a special LED lighting and production and sales cluster based on professional towns and high-tech zones, while Shaoguan, Qingyuan and Chaozhou use special resources to develop special heat-dissipating materials and epitaxial manufacturing materials. The supporting industry is an important performance.
On the other hand, compared with NVC Lighting in Huizhou, Sanxiong Aurora is in Guangzhou, and Jiamei is a leading company in the industry in Foshan and Shenzhen. Yang Pengfei said: "There is no such giant-type enterprise in the LED industry in Shenzhen." The lack of leading enterprises, the intervention of large enterprises is small, and each enterprise is in itself. This is to a certain extent It is easy to cause market confusion.
In addition, many upstream chip companies are currently concentrated in cities such as Wuhu and Xiamen. Although Shenzhen has made achievements in the middle and downstream packaging fields and downstream applications, some well-known upstream chip companies are not concentrated in Shenzhen. The relative faults in the industrial chain are given. The healthy development of the entire industry has had an adverse impact.
In addition, Shenzhen has a large number of innovative talents, and also has advantages in the training of colleges and universities. Therefore, although the LED enterprises in Shenzhen have certain technical advantages, they still lack relatively high-end products.
"From the perspective of lighting, I think the disadvantages of Shenzhen are more obvious. In fact, the advantages and disadvantages of Shenzhen are the same. If the advantage is, the industries in Shenzhen are more concentrated and clustered. The disadvantage is that the traditional lighting channels are basically not in Shenzhen. LED production enterprises are far from the channel and the market." Gong Weibin, chairman of Shenzhen Ruifeng Optoelectronics Co., Ltd. said.
Gong Weibin believes that Shenzhen has always been known for its traditional high technology. When LEDs are high-tech, products can take advantage of technology. However, LED has become a traditional lighting product, and the lack of corresponding sales channels has become a great disadvantage in terms of LED.
Gong Weibin said that if Shenzhen LED companies really want to go further in the field of LED lighting, they must strengthen cooperation with relevant enterprises across the country and seek new channels.
Innovation is the core competitiveness
In the face of fierce competition and complex LED lighting sales market, how to identify their own positioning and strengthen their market competitiveness is the key.
"I think that for Shenzhen enterprises, to improve their market competitiveness and strengthen their ability to innovate is a problem they need to solve urgently." Lu Weidong, general manager of Huizhou Yuanhui Optoelectronics Co., Ltd. China.
Li Shizhen, executive vice president of the Shenzhen Research Institute of the Hong Kong University of Science and Technology, is optimistic about this. He believes that "the advantage of Shenzhen is its original entrepreneurial economy. In fact, in the case of LED companies, although the cost in Shenzhen is relatively high, However, the lighting companies that are developing here are everywhere, and the innovation ability is relatively higher than that of other cities in China."
“The traditional lighting industry relies on brands to rely on channels, while the LED industry relies mainly on technology and innovation. I believe that in the LED lighting industry, companies need to integrate brand channels with innovation to form a new direction.†Yang Pengfei believes.
At present, a big factor restricting the development of LED is that the channel is blocked. Traditional lighting companies such as NVC Lighting, Sanxiong and Aurora have formed a mature and stable unique channel resource system in terms of channel layout. Although emerging lighting companies such as LED have technological advantages to a certain extent, they must seize the unique traditional channels. It is not simple, so strengthening channel resources construction has become the focus of many LED lighting companies.
“Enterprises need to know that innovation is multi-faceted while continuing to innovate.†Zhang Xiaofei, chairman of Gaogong Industrial Research Co., Ltd., said that for innovative small enterprises, innovation may enable enterprises to achieve reincarnation, while large enterprises In terms of innovation, innovation must take into account various factors such as the market. Once the measures are improper, it will cause some obstacles to the enterprise. Zhang Xiaofei believes that in the current environment, enterprises must consider the following factors in order to develop:
First, there must be sustained and stable financial support to improve your ability to withstand risks. In order to obtain financial support, in addition to expanding its scale to obtain listing financing, there is also a way to strengthen cooperation with other enterprises and strive to obtain appropriate foreign aid.
Second, products with core competitiveness. This requires enterprises to expand their own research and development capabilities, and can continuously develop corresponding products suitable for market demand.
Third, we must have the strength of sustained growth, and the growth rate of the company must be equal to the growth rate of the market in order to achieve corresponding development. And for how to grow their own strength, companies must have their own competitive industrial cooperation group.
The competitive LED lighting industry cluster is supported by large projects and has strong R&D capabilities. It also integrates high-end products and packaging technologies. It is also a centralized point of procurement, and has a strong backing. This is very beneficial to the development of the company itself.
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