Can Lenovo's "New Bench" succeed?

Can Lenovo's "New Bench" succeed?

The products involved in the PC+ strategy of Lenovo's transition to the mobile Internet are mainly tablet PCs and mobile phones, and there is no essential difference between R&D, manufacturing, promotion, sales, and traditional PCs. The newly established NBD department (nicknamed "The New Bench") operates a smart hardware product that completely overturns people's traditional impression of Lenovo.

Prior to this, Lenovo had not yet had a press conference that allowed the author to look forward to such expectations.

A week or two ago, the WeChat circle of friends continuously released information about Lenovo's "new bench": a series of well-designed funny pictures, lively and playful emoticons, and Lenovo's internal staff familiar with the reporter said that the company Requires confidentiality, so he refused to disclose the slightest information. He could not help but evoke the author's deep interest - what exactly is Lenovo's "new bench"?

Afterwards, the author discovered that Lenovo will release three new products: smart glasses, smart routers, and intelligent air purifiers. However, are you good at computers, servers, and mobile phones? Can you play around with these new gadgets? These are not Lenovo's long-term? The author began secretly pinching sweat for Lenovo.

"New bench" is a reliable business platform

On the afternoon of July 24, the mystery was solved. Lenovo's newly established New Business Development (NBD, nicknamed "New Bench") with the legendary three new products appeared at the press conference as scheduled.

This time, Lenovo did not adopt its own way of fighting alone. Instead, it hoped to join hands with geeks and creators at home and abroad to build a most reliable business platform in China and toss out a career in the field of the Internet of Things. It is reported that Lenovo's cooperation with entrepreneurs is very flexible. It can be joint development. It can be a joint venture or a joint venture. Even Lenovo's internal employees can participate in the venture on this platform.

According to Chen Xudong, senior vice president of Lenovo Group and president of China and Asia-Pacific Emerging Markets, Lenovo will open up advantageous resources such as hardware design and manufacturing, software development, cloud services, quality control, service system, supply chain management, marketing, sales and channels, etc. On the other hand, it cooperates with entrepreneurial teams that possess core technologies to achieve a win-win situation in the market and provide users with market leading intelligent products.

It is not easy to make innovative products. Even a very creative global IT giant like Apple has a very limited number of innovative products. Therefore, Lenovo's NBD adopts a two-legged approach. "On the one hand, we must support those companies that are in line with Lenovo's strategy, have an innovative spirit and have occupied a technical high ground in a certain area, and cooperate with them; on the other hand, we must continue to accumulate ourselves and have a new product development direction. A certain degree of control is in place.” Chen Xudong said that behind Lenovo’s newly released three new products, there are partners with very strong technical strength.

M100 smart glasses are the product of Lenovo's cooperation with U.S. Vuzix. Vuzix is ​​the world's leading manufacturer of smart glasses. Founded in 1997, Vuzix is ​​one of the first companies to enter the field of smart glasses. In this cooperation, Vuzix provided the hardware production process of smart glasses. Lenovo developed a system Rom for customization, built a Chinese operating environment, developed a smart glasses mobile APP, provided other Chinese application downloads, etc. Network environment in China.

Smart Air Purifier is a smart home product produced by Lenovo and German manufacturer LUFTMED. LUFTMED provides hardware protection made in Germany. Lenovo provides intelligent software and cloud services.

Newifi is an intelligent router built by Lenovo and Hearing Technologies. Lenovo is responsible for product hardware and software planning and provides cloud services.

At the same time, as a traditional hardware manufacturer, Lenovo's participation also makes it easier for this product to gain support from powerful upstream and downstream partners in the supply chain. And hearing technology provides a guru-level team for this product, including the founder of OPEN-WRT Chinese Network also participated in and personally surgeon, optimized more than 100,000 lines of code to enhance the application experience.

Forget Lenovo is doing PC

The reporter was taken aback when Bai Jie wore jeans on the podium. Due to working relationship, I have interviewed him many times. His identity was formerly the general manager of Lenovo Yangtian series of PC and notebook computer products. The Yangtian series is Lenovo’s product series for small and medium-sized enterprises, with annual revenues of several billion yuan, and Bai Jie’s current identity has been transformed into the head of Lenovo's NBD smart glasses products.

Chen Xudong said that Bai Jie himself is a fancier who loves drumming IT products and is an out-and-out geek. In his home, there are all kinds of fresh gadgets. He only has two pairs of glasses. In his exchanges with reporters, he even said that he is now dealing with all kinds of innovative thinking and technology, and he is pondering the new features of new products throughout the day. This work is very exciting.

Lenovo NBD is composed of such a group of people. "In March of this year, when Lenovo NBD was founded, I was alone. Then I called several young people with Internet awareness from within the company. Others are experienced and willing to fight for the Internet again." Bai Yuli, vice president of the group and general manager of NBD business, told reporters that so far, NBD has only 13 employees, but it carries a new dream of Lenovo's entry into the Internet of Things and smart hardware.

Chen Xudong said very straightforwardly, this department is to completely subvert Lenovo itself, NBD must completely adopt the Internet's thinking mode, to completely and Lenovo's history cut a knife, forget that Lenovo used to be a PC.

As for the future development direction of NBD, Chen Xudong said frankly that he has not thought clearly, but this year's goal is to do the above three products. This is unthinkable under Lenovo's traditional thinking model: If you think about it, you may not be able to succeed. How can you start working on it without thinking about it? However, this is not the Internet game? As long as the eyes stare at the needs of users and attract more partners to establish an ecosystem, it will be sooner or later.

Gathering crowd of guests

Although Lenovo began its transition to the mobile Internet very early on and entered the smart phone, tablet PC, smart TV and other areas under the PC+ strategy, the NBD department was established to jointly launch smart products with top partners, and the online platform was aimed at developers. Public beta and pre-sales, these methods are obviously more like pure Internet companies do.

“The development of the Internet of Things will have a profound impact on the entire society in the next 10 years. The PC industry, smart phone industry, home appliance industry, and all other traditional industries may be reshuffled and integrated through the Internet of Things. It is an era of new changes and an era of crowds and ties." Bai Yuli clearly stated that "We must be a pioneer in the Internet of Things!"

Since the goals and paths are clear, for Lenovo NBD, it is imperative to gather more innovative teams as soon as possible. Because Lenovo, which is stronger than PCs and mobile phones, has very limited technological accumulation in these areas, it must rely on more customer bases to form a new ecosystem on the NBD entrepreneurial platform. The success or failure of this work will largely determine the success of Lenovo's NBD transformation battle.

At present, Lenovo NBD has established an independent website. Com, here not only Lenovo NBD's new product introduction, allowing developers and consumers to purchase products, more importantly, it is still an important platform for Lenovo and extremely customer base to communicate.

Taking the development process of the M100 smart glasses as an example, the M100 smart glasses is a product for industrial users and has a wide range of applications in machinery, logistics, medical care and many other aspects, and these are all dependent on more partners for various The needs of industry users develop corresponding application software, and the website can be used as a window to attract partners.

In addition, Lenovo is working with partners to develop smart glasses for consumer users - New glass, what functions should be developed, how to achieve is the best way, Lenovo also wants to hear more geeks opinions and suggestions, these processes All will be done on the site.

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