According to the survey conducted by WitsView, a research department of TrendForce, the proportion of LEDs in China's TV brand panel purchases reached 14.5% in the second quarter, which is a growth in volume compared with the proportion of 4.8% in the first quarter. 2.7 times.
WitsView pointed out that due to the lack of materials such as light guide plates and LED chips, and the backward development of some manufacturers, the manufacturers that actually have a large supply of LED TV panels are still concentrated in South Korea's Samsung, LGD and Taiwan's AUO. At the same time, they also play the most important source of supply for Chinese LED TV panels. Carefully explore the proportion of LED TV shipments of various panel manufacturers, among which LGD took the lead with 25%. Secondly, 19% of AUO and 18% of Samsung are in the middle of it. Relatively speaking, other panel manufacturers have LED TVs for China. The amount of panel supply is very limited.
In terms of the proportion of LED TV panels purchased by various brands, TCL is far ahead of the 23% scale. Other major manufacturers including Konka, Haier and Hisense, LED proportions are mostly in the 13-16% range, and the differences between them are limited. As for other small brands, the proportion is only 9.5%, which is obviously lower than that of the six brands.
In terms of size distribution, the TV panel demand for LEDs is clearly concentrated on the two extremes of size. Firstly, in the panel procurement of 46W or more, the proportion of LED has exceeded 40%, and the permeability of 40å‹ and 42å‹ which are smaller in size is slightly lower, and there is still nearly 30% penetration rate. In the small size part below 26 inches, because some panels are shared with the monitor, the design of the LED backlight module is simpler than that of the TV, and the cost difference is also reduced, so it also reaches 20%. In contrast, 26å‹ and 32å‹, which are locked in the low-priced market, have maintained a certain price difference between LED and CCFL panels, making the products difficult to promote and promote. Therefore, the proportion of LEDs is only 8% and 4% respectively.
Although LED TV has been the focus of attention this year, is it equally unfavorable in sales? WitsView analysts pointed out that the inventory problems that are currently causing turbulence in the panel industry are still concentrated on CCFL models, and brand manufacturers are bound to take advantage of the sales season. Destocking CCFL products, which also makes LEDs not the main force of sales. In addition, the price decline of TV panels has intensified recently. However, the price correction of LED panels in the same period is relatively limited, which has led to the widening of the spread between CCFL and LED panels, making it difficult for downstream brands to target LED TVs. Large-scale promotions. Based on the above two factors, WitsView conservatively looks at the proportion of LED TV sales during the National Day of China this year.
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