Into the Internet era, people seem to become more and more "lazy." From food, clothing, daily necessities, to mobile phones, TVs and other major appliances, online shopping has now made the original visit to the supermarket and the store's behavior has become a simple move to pick up the phone moving fingers. Convenient, fast, time-saving and labor-saving became the reason for people to choose online shopping, and the most sensitive factor for consumers is the price. Most of e-commerce products have a price advantage, and logistics are also convenient. In contrast, they are more willing to choose e-commerce. Little screen will be able to deliver home, and the price is cheaper, why do we have to run to the store to buy?
Taking the television market as an example, in the past two years, many Internet companies have rushed into the TV industry and swept the TV market at a very low price, leaving many traditional TV makers unable to sleep at night. In order to reduce the cost of store rental, Internet TV has adopted a large-scale online sales model. The ultra-low price marks the minds of consumers and believes that TV should be bought online. It is not only convenient, but the most important point is that the price is low.
High-end TV is 5,000 cheaper than online?
On the surface, Internet TV brands are making headway and impacting traditional TV brands and offline stores. However, after the author's visit, he found that Internet TV has no advantage in the market, and the attention it receives is limited, and the sales volume is very different from that of traditional TV brands. The Purchasing Guide is not as imaginary as the flicker, but more professional and regular. Patient explanations and live demonstrations are not possible on the e-commerce platform.
For e-commerce, experience is a pain point, after-sales is a short board, online shopping TV damage in the transport how to do? What happens if you find a logistics or a seller? Comparing the Internet and the good and the bad, good merchants are credible, but if you meet with business people, it is still very troublesome. As for the after-sales segment, the physical store of a large shopping mall is very reliable and can avoid some problems caused by transportation.
The advantages of medium and small-size online still remain the same. Can television not be bought online? the answer is negative. In the end, the user is most concerned about the issue or price, the author mentioned above, offline TV sales products are even lower than the e-commerce platform, but this is only for high-end TV products. In the online store, I find it difficult to find TV products that are small in size and cost-effective. After understanding, these TVs have disadvantages due to low profits and the price is relatively low compared to the online market. Therefore, the manufacturers can simply sell them on the Internet. From the e-commerce sales interface, we can see that these products have obvious sales advantages, and some televisions can even reach hundreds of thousands of sales.
On the after-sales side, the supervision of some large electronic goods stations has become more stringent, and the seller’s goods must implement the National Three Guarantees Regulations and the product warranty regulations. This means that there is a problem in the insurance, there is a receipt of contact arrangements can be returned. In general, the choice of e-commerce products is more secure, they will be shipped with a regular shipping certificate, after-sales problems are still better resolved.
Written at the end:
In general, when consumers purchase TVs, they can decide which channel to buy through the price comparison between the store and the online store. At the same time, real product experience can be obtained in the store for a more intuitive experience. When buying TV through the online mall, it is best to go to the physical store to fully understand the product information, compare prices, high-end TVs have more advantages in the physical store, offline store is still worth buying TV channels. If the online mall price is lower than the offline store, then after the experience of the TV real machine to buy through the online mall is also a good choice.
TV must buy from the Internet?
Yes, in the past ten years, the strong rise of the Internet economy, especially the rapid development of e-commerce has changed people's consumption patterns. The online e-commerce platform represented by Taobao and JD.com in China is playing with the wind of turmoil, which brings a lot of impact to offline stores. The physical business closing tide has been widely mentioned in recent years. There are even some people who believe that in the e-commerce environment, physical business has already reached a dead end. Taking the television market as an example, in the past two years, many Internet companies have rushed into the TV industry and swept the TV market at a very low price, leaving many traditional TV makers unable to sleep at night. In order to reduce the cost of store rental, Internet TV has adopted a large-scale online sales model. The ultra-low price marks the minds of consumers and believes that TV should be bought online. It is not only convenient, but the most important point is that the price is low.
I recently visited several large TV stores
Online shopping has become a popular shopping method. Online shopping products have also changed from small commodities to large appliances. The more abundant product resources and price concessions obtained through the online purchase of TV are the main reasons why many people purchase color TV products through online shopping malls. Is it easy to buy offline or online? E-commerce or physical stores have their own advantages and disadvantages. With these problems, the author recently visited several large-scale home appliance stores in Beijing and analyzed the advantages and disadvantages of online and offline issues in terms of price, experience, distribution, and after-sales issues. High-end TV is 5,000 cheaper than online?
On the surface, Internet TV brands are making headway and impacting traditional TV brands and offline stores. However, after the author's visit, he found that Internet TV has no advantage in the market, and the attention it receives is limited, and the sales volume is very different from that of traditional TV brands. The Purchasing Guide is not as imaginary as the flicker, but more professional and regular. Patient explanations and live demonstrations are not possible on the e-commerce platform.
Some mid-to-high end TV products offer amazing prices
Today, the offline store has changed with the transparency of the price. The most intuitive feeling of the author is that the offline store price is not the same as the previous price, and the TV price is even lower than that of some e-commerce platforms. The comparison found that some high-end TV products are even cheaper than the Internet, and there are promotional incentives. In the process of communicating with the clerk, it was found that some TV products stores priced at 3,000 yuan cheaper than the Internet, and the 5,000 yuan cheaper than the online price could become a reality. The high degree of offline shopping experience allows consumers to have a more intuitive experience
The advantage of the offline store is that the experience is very high, allowing consumers to have a more intuitive experience, seeing and seeing. However, many pictures in e-commerce are processed and there are differences between products. Consumers encountered in a store said that for large home appliances such as TVs, due to the inability to actually experience, if the product has problems or is not suitable for them after the purchase, the return will be very troublesome, so it will choose physical store consumption. For e-commerce, experience is a pain point, after-sales is a short board, online shopping TV damage in the transport how to do? What happens if you find a logistics or a seller? Comparing the Internet and the good and the bad, good merchants are credible, but if you meet with business people, it is still very troublesome. As for the after-sales segment, the physical store of a large shopping mall is very reliable and can avoid some problems caused by transportation.
The advantages of medium and small-size online still remain the same. Can television not be bought online? the answer is negative. In the end, the user is most concerned about the issue or price, the author mentioned above, offline TV sales products are even lower than the e-commerce platform, but this is only for high-end TV products. In the online store, I find it difficult to find TV products that are small in size and cost-effective. After understanding, these TVs have disadvantages due to low profits and the price is relatively low compared to the online market. Therefore, the manufacturers can simply sell them on the Internet. From the e-commerce sales interface, we can see that these products have obvious sales advantages, and some televisions can even reach hundreds of thousands of sales.
Sales volume of a small-sized TV product has reached 130,000 (screenshot from Jingdong Mall)
The advantage of online shopping TV is that it has a wide range of products. Users can make detailed classification according to the needs of the size, function, price, brand and other options, and see other users' comments. When buying online through the line, the payment method and distribution link appear more free. In terms of payment methods, online shopping support supports multiple payment methods such as full payment, installment payment, and cash on delivery. The distribution of some of the large electric commodity counters began to be self-operated, and there were warehouses in almost all of the country. The temptation to deliver and deliver on the same day was huge. On the after-sales side, the supervision of some large electronic goods stations has become more stringent, and the seller’s goods must implement the National Three Guarantees Regulations and the product warranty regulations. This means that there is a problem in the insurance, there is a receipt of contact arrangements can be returned. In general, the choice of e-commerce products is more secure, they will be shipped with a regular shipping certificate, after-sales problems are still better resolved.
VR shopping gives consumers a more authentic and immersive shopping experience
The e-commerce giants know that no matter how good the publicity pictures are, they will not be able to reach the immediate reality. With the development of science and technology, VR has appeared before us. At the end of last year, Taobao introduced the VR shopping model, giving consumers a more authentic and immersive shopping experience. When users bring VR glasses, the products will be placed in front of them and they can be selected as if they were visiting the mall. Written at the end:
In general, when consumers purchase TVs, they can decide which channel to buy through the price comparison between the store and the online store. At the same time, real product experience can be obtained in the store for a more intuitive experience. When buying TV through the online mall, it is best to go to the physical store to fully understand the product information, compare prices, high-end TVs have more advantages in the physical store, offline store is still worth buying TV channels. If the online mall price is lower than the offline store, then after the experience of the TV real machine to buy through the online mall is also a good choice.
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