Recently, PTC and Unity Technologies announced a collaboration to simplify the augmented reality (AR) development process. PTC and Unity have integrated the Vuforia AR platform into Unity to provide a seamless development experience for Unity's global ecosystem.
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The Vuforia AR platform brings digital content to the real world with advanced computer vision technology. With handheld or headsets, Vuforia provides easy-to-use workflows, software development kits (SDKs) and cloud services for mainstream development tools such as Unity. Vuforia has been used by more than 275,000 developers and supports most AR applications in the App Store and Google Play.
Unity is the world's leading development platform for creating 2D, 3D, VR and AR games and experiences. In the third quarter alone, the download of Made with Unity mobile games exceeded the 5 billion mark. Unity's widespread use in developing 3D games and experiences far exceeds any other development software. Today, developers use Unity and Vuforia to create a wide range of gaming, enterprise, and consumer 3D applications, including Activision, EA, LEGO, and Square Enix. In fact, more than 80% of the more than 30,000 applications released by Vuforia were developed with Unity.
Elliot Solomon, vice president of business development at Unity Technologies, said: "With the unremitting efforts of the Vuforia team, Vuforia has become a true AR platform for Unity developers. We look forward to working more closely with them to attract more AR creators and drive AR develops and realizes our common mission."
The closer integration of Vuforia and Unity will lead to a smoother development experience, enabling new AR developers to get started faster and accelerate the productivity of experienced AR developers. In addition, the performance of AR applications is expected to improve by systematically optimizing the camera and rendering pipeline.
Jay Wright, president of PTC Vuforia, said: "AR can bring a wonderful experience, but it is tricky to develop. Your canvas is no longer a rectangular screen, but the real world. We are very excited to work with Unity to make this canvas More controllable."
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