[Text / high-tech LED Xiong Yuheng] mention packaging sales, I believe that everyone is not strange, after all, in major shopping malls, supermarkets, etc., often in this way to promote the promotion of goods, such as buying shoes with socks, drinks with drinks and so on. This kind of sales method is very simple, but there are not many that can achieve the expected results, because this kind of sales method often gives consumers the feeling that the merchants will sell the good products together with the goods, so they are not too willing Pay the bill.
Nowadays, package sales have spread to the LED equipment industry. According to industry sources, the international packaging giant ASM has packaged its wire bonding machine and solid crystal machine to a domestic packaging company. Of course, we do not doubt that ASM's solid crystal opportunity has problems in quality and performance, but such a sales method will inevitably give everyone a strong feeling of selling.
For a long time, due to the accuracy and stability of the product, although the price of ASM products is relatively high, domestic packaging companies still specify ASM solid crystal machines in order to ensure product quality. However, after many years, domestic solid crystal machines have reached the level of technology comparable to foreign equipment.
At the same time, high degree of automation, rapid technological innovation, timely after-sales, and high cost performance have become the highlights of domestic solid crystal machines. Taking Xinyichang as an example, its market share of solid crystal machine has reached more than 70%. Its solid crystal machine has been applied in more than 1,500 enterprises, and the market share of imported solid crystal equipment represented by ASM has been gradually reduced.
"ASM obviously also noticed the difficulties encountered by its solid crystal machine in the domestic market. Considering the technical advantages of its wire bonding machine, it can form corresponding constraints on domestic packaging enterprises, such as the packaging of wire bonding machines and solid crystal machines. Sales." The above industry insiders said. It is understood that in 2015, the domestic welding wire equipment market increased by about 3,500-4,500 units, while the ASM market accounted for more than 70%, becoming a veritable localization.
"In terms of product technology, domestic solid crystal machines have been able to reach the technical level of foreign products, equipment is more suitable for the needs of domestic packaging companies, and product prices are cheaper than foreign equipment. For cost control reasons, why do customers choose? ASM products?" A famous domestic LED equipment company leader asked.
"Of course, the growth of the market share of equipment can not be achieved overnight. The practice of package sales is not advisable. More must be built on the premise of thinking for customers. The marketable market is the king." The above leaders said that the most grounded The practice is to take into account the needs of domestic customers, and use a more open attitude, a more rigorous approach, better products, and better services to maintain the continued growth of market share.
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